Friday, April 11, 2014

What’s in a name?

Posted by 11:00:00 AM in IWC (12)

When you buy a luxury item like IWC, you don’t just buy it because you love the quality of its workmanship. Nor are you buying it for its price.  Subconsciously, you’re buying the name that it carries. That’s the power of logos. They’re so effective that big brands have invested millions of dollars just to create these little doodles. Take the rebranded Pepsi in 2008. The new logo cost the soft drinks company a whopping $1 million. How about the BBC redesigned logo in 1997, which cost $1.8 million? Logos are more than just simple drawings; their colors and shapes have meanings and hidden psychological influences that can trigger a specific emotional response from buyers. True, black exudes luxury and elegance, two elements that you’ll find in an IWC watch. 
 
IWC is available at Shreve & Co. on Post Street, San Francisco.
 
 

A super luxurious watch demands no less than a supercar

Posted by 10:55:00 AM in A. Lange & Sohne (13)

What does wearing A. Lange & Sohne tell your friends? That you’re built for success and a man of sophisticated taste. And if they don’t get it yet, you need to take the whole image business to the next level: get a super car. Here are some of the most expensive super cars last year. At $1.1 million the McLaren P1 is one of the most “affordable” super cars around.  If brand recognition is important to you, try the Ferrari LaFerrari, which costs $1.3 million. At 789 horsepower, it’s one mean road machine. But it’s still cheap compared to Bugatti Veyron, which will shave off your wealth by $2.6 million. If that is not impressive enough, try last year’s most expensive super car: the Lamborghini Veneno Roadster. Four hundred fifty million dollars, any takers? 
 
A. Lange & Sohne is available at Shreve & Co. in Palo Alto, California.
 
 

Gift ideas to Girlfriend

Posted by 10:40:00 AM in Marco Bicego (14)

Running out of ideas what to give your girlfriend? Unless it’s a very special occasion like an anniversary or her birthday (which demands no less than a Marco Bicego jewelry, perhaps), you don’t need to give her an expensive gift. It really is the thought that counts, so make sure your thought is creative enough. Here are some ideas. A handbag designed coffee mug. It’s a fun symbol of your love for coffee and her romance with bags in one piece. A sleeveless shirt with your name on it. Yes, you’re claiming your territory but without coming across as a chauvinist. An oversized sweater for those cool nights when you can snuggle with her inside it. And here’s a winner: a simple yet elegant makeup bag. Every woman needs one, but every man doesn’t know this, making you one of a kind, eh? 
 
Marco Bicego is available at Shreve & Co. on Post Street, San Francisco.
 
 

What a watch says about you

Posted by 10:00:00 AM in Breitling (15)

Different watch brands give you different image perceptions. Luxury watches showcase your wealth status. It separates you from mere mortals. On the other hand, simple but elegant watches with leather straps mirror a banker’s professional and neat image. There are also various watch styles for the bohemian that exude creativity and a free-spirited look. The spy’s watch is imaginatively complicated with some bling-blings attached to impress a mysterious air. Likewise, the fashion watch is more like jewelry than anything else. Its first order of business is to show your style rather than tell time. Then there’s the adventurer, the traveler who demands precision timekeeping and strong casing in one luxurious watch piece. If that’s you, then meet Breitling, the instruments for competitive professionals in competitive environments.
 
Breitling is available at Shreve & Co. in Portland, Oregon.
 
 

Weird yachts for the superrich

Posted by 10:00:00 AM in Suna Brothers (15)

Wearing a Suna Bros. pink diamond ring, where to go to flaunt its luxury? Try this — get on board any of these super luxurious yachts and rub shoulders with the world’s billionaires. But there’s a caveat; these yachts are a little weird on the side. The Yacht Island Designs came up with a luxurious boat featuring, of all things, a volcano that you can bring from one island to another. A 10,000-sq. feet of super yacht that makes you feel at home in your mansion, which begs the question, why not just stay home? A yacht with a missile defense system because it’s owned by Russian billionaire Roman Abramovich, who’s always a prime target for kidnappers. And here’s the best, get in a yacht that brings the whole of Monaco on board. These yachts are meant to showcase luxury and your Suna Bros. will truly feel at home in any of them. 
 
Suna Bros. is available at Shreve & Co. in Post Street, San Francisco.
 
 

Gender differences in brand interaction

Posted by 10:00:00 AM in Christopher Designs (15)

Did you know that men and women differ in interacting with brands online? Men prefer a quickie, while women want to establish a relationship first. Keep those dirty thoughts off your mind; we mean men like scanning QR codes or coupons for quick access to promos. On the other hand, women would like a brand page first and they are more likely to comment or provide feedback to a brand before women would take a deal. These are the findings based on a recent survey by Pew Research Center last year. Perhaps it has something to do with our prehistoric behavior when men needed to act fast to kill for food (hunt a deer), while women demanded more patience to get food (tend to the farm). Whatever, when it comes to building relationships with a luxury signature, women are likely to lose the patience and quickly fall in love with a scintillating diamond ring like a Christopher Designs.
 
Christopher Designs is available at Shreve & Co. in Palo Alto, California.
 
 

Gift Ideas to Boyfriend

Posted by 10:00:00 AM in John Hardy (14)

Times have changed and, guess what? Men are more sentimental now, even more than women sometimes. They’ll appreciate an occasional surprise gift from their partner even without an occasion. But what to give him? Here are some ideas. Fun desk organizers featuring masculine symbols like hammer, drum set or car miniatures. He’d love to put that on his desk to remind him of, er, work and you, of course. A cool cap with your initials as a wacky way to make him put you on his head. Breakfast sandwich maker, when  he’s got no time to prepare a full meal. The side benefit of course is that he gets to make you one, too. If you want something classy but still fun, try John Hardy’s skeleton or mermaid cufflinks. Any way you give it, be sure to make the gift a surprise.
 
John Hardy is available at Shreve & Co. in Portland, Oregon.
 
 

Friday, April 04, 2014

Classic and contemporary

Posted by 6:00:55 AM in Michael M (13)

Some of the best diamond bridal rings today belong to Michael M. Its collections run the gamut of traditional and modern styles from antique to classic and modern to three stone. The Europa radiates royal opulence with the single center stone riddled with tiny diamonds around it and across the band. The Amore has a stylistic band to reflect “M” without being intrusive to the overall design. The Bicolore is elegant in its dual color scheme of sparkling white and yellow diamonds. Likewise, the Monaco showcases the princess cut with brilliant gemstones. The lines are sharp to reflect boldness and confidence. Trinity features pave-set and U-set diamonds that exude the elegance of antiquity (one is reminded of the Vatican). Michael M. has more collections for the most discerning taste, be it contemporary or classic. 
 
Michael M. is available at Shreve & Co. in Palo Alto, California.
 
 

The Chimento Woman

Posted by 6:00:00 AM in Chimento (13)

Who is the Chimento woman? She’s no doubt a sophisticated individual with a spirit for creative luxury. She’s graceful as refined as the fine seamless lines of a Chimento yellow gold bracelet. She sparkles with life, like the tiny diamonds encrusted in this bracelet; collectively, they radiate a brilliant air. She’s luxurious, yes, but not loud. The Chimento yellow bracelet may inspire a second look, but it will not call attention to itself. She is confident in her place, solid and firm as how the Chimento yellow bracelet securely holds the soft woman’s arm. She is Diana, the classic Chimento yellow bracelet inspired by the late Princess of Wales, a woman of taste, elegance, luxury, but also of sensibility to the world around her. She is Chimento.
 
Chimento is available at Shreve & Co. in Portland, Oregon.
 
 

Baby charms

Posted by 6:00:00 AM in Aaron Basha (15)

Sometimes luxury jewelry springs a surprise. For Aaron Basha the surprise comes in baby shoes. The baby shoe charms collection of the luxury signature expresses a fascination on simple elegance. There’s an air of innocence in these baby shoes; collecting them becomes a nostalgic lure more than a luxurious aspiration. Aaron Basha offers a wide selection of these shoes captured in 18k gold and enamel complete with a diamond bow accent. It comes in varied colors, such as black, white and light blue for boy shoes. The girl baby shoes are even lovelier; a delicate feel runs across their pastel colors. The Pink Baby Shoe is classic and elegant, showcasing more diamond along the bow. There’s also the Ladybug Saddle with its own charm — a charm with a charm, if you will. It’s fun collecting your own set of these Aaron Basha baby shoe charms. 
 
Aaron Basha is available at Shreve & Co. in Palo Alto, California.
 
 

Diamonds as investment

Posted by 6:00:00 AM in Hearts on Fire (14)

Diamonds make a sensible investment because they last a long time and can appreciate over the years. But not all diamonds are created equal. If you want to make a diamond investment, you have to buy the right kind. Hearts on Fire tells us why its diamonds are a best value proposition. First, they are unique and rare. The brand uses less than one percent of raw diamonds to maximize light, scintillation and reflection. Second, Hearts on Fire subscribes to the highest manufacturing standard. The craftsmen cut at 100x magnification compared to the industry standard of 10x. Third, Hearts on Fire uses a proprietary cutting technique that allows perfect symmetry, proportions, polish and alignment. Fourth, combining all three factors, the brand is able to capture eight perfectly symmetrical hearts and Fireburst patterns, the inspiration behind the diamond jewelry’s name. 
 
Hearts on Fire is available at Shreve & Co. on Post Street, San Francisco.
 
 

Don’t buy fake

Posted by 6:00:00 AM in Stephen Webster (16)

Did you know that jewelry is the second most counterfeited product in the U.S.? Fake jewelry accounts for 29% of total seized counterfeit goods last year, an increase of 169% from 2011. That’s why it is important that you only buy luxury jewelry items like Stephen Webster from authorized dealers. In fact, don’t buy a luxury item because it’s cheap. A sophisticated buyer knows signature jewelry comes with a hefty price because of their quality and exclusive design. If the “signature” is cheap, that’s your first clue that it may be contraband. Don’t buy it, not just because it makes you look cheap, but it hurts the economy of the whole country. Counterfeit items rob the country of taxes and job opportunities. Besides, nothing feels and looks like the genuine article, like a Stephen Webster butterfly accents.
 
Stephen Webster is available at Shreve & Co. in Portland, Oregon.
 
 

The Triviality of luxury

Posted by 6:00:00 AM in Kwiat (15)

We love signature luxury jewelries because of their individuality. Each brand has a distinct appeal that exudes traits we’d like to align ourselves with. Why not take the individuality to the next level with your own initial crafted into the luxury jewelry? The Kwiat Initials Collection features your own name (initial only) in gleaming gold and illuminated by sparkling diamonds. You can wear it as a necklace pendant either as a single dangle to create a classy feel, or layer it with other initials for a fancy appeal. The Kwiat Initials Collection exudes the same elegance and luxury found in its vintage and classic lines, only this time, you get a little playful. After all, luxury can also be trivial without losing its grace and pose to be more interesting. 
 
Kwiat is available at Shreve & Co. on Post Street, San Francisco.
 
 

Lovely pendants

Posted by 6:00:00 AM in Alex Sepkus (15)

Pendants are often less featured in top jewelry brands, where rings, earrings and bracelets dominate the pitch. But Alex Sepkus thinks otherwise. The luxury jewelry has a complete line of pendants showcasing their distinct styles and appeal. There’s the cross crafted in 18k gold and encrusted with cabochon sapphire and diamond. Yet another cross with “Little Lambs” patterns conveys early Christian arts. Likewise, you can set your own name with the diamond letter pendants, each one created in platinum and 18k gold. For a more grounded style, a ball pendant in 18k gold is encrusted with sapphire, ruby, emerald and diamond. It’s luxurious yet it maintains an air of a rustic, quaint life. Another interesting Alex Sepkus pendant is the Orchard, which is styled in rudiment square forms fluidly banded together. 
 
Alex Sepkus is available at Shreve & Co. on Post Street, San Francisco.
 
 

Friday, March 28, 2014

Top jewelry countries

Posted by 6:20:00 AM in Roberto Coin (17)

Do you know which country makes the most jewelry? You probably guessed it right, China. The United States is second and followed by Australia. Surprisingly, Russia is on fourth place. But even more surprisingly, Italy, Spain, and France are off the list in the top ten jewelry-producing countries. These three countries produce one of the most elegant signature collections in the world. So why are they not in the list? One reason is that the jewelers in these countries — for instance, Roberto Coin in Italy — take a lot of time to perfect their skills and craftsmanship. It’s one of the best tips to remember when buying jewelry: if you want the best in artistry and workmanship go for any of these three countries and you’ll be buying rarer kinds of jewelry collection.
 
Roberto Coin is available at Shreve & Co. on Post Street, San Francisco, Stanford Shopping Center in Palo Alto, and SW Broadway in Portland.
 
 

A Bossa Night to remember

Posted by 6:00:10 AM in Mémoire (15)

There’s a vibrant, light feel about Mémoire diamond jewelry. Like a Bossa Nova that seeps through a breezy night by the beach, the Mémoire diamond ring expresses a magnetic allure. The heart gravitates to it as the eyes feast on the Mémoire well-crafted piece, a diamond on a perfectly set throng. It may be an illusion, but a Mémoire diamond seems to sparkle brighter, scintillate more colors and produce more light albeit in subtle unison at night against the moonlight. Now imagine you and your loved one sharing a bottle of champagne while the diamond evokes a luxurious sensuality. The exchange of glances and teases, the kisses of the warm sea, these are the memories  that a Mémoire diamond ring evokes. Only a Mémoire can convey such a wonderful, romantic night. 
 
Mémoire is available at Shreve & Co. in Post Street, San Francisco.
 
 

Luxury a hundred times over

Posted by 6:00:00 AM in Roberto Coin (17)

Roberto Coin is one of the most renowned Italian jewelry signatures today, and its Cento Collection is nothing short of breathtaking in style and workmanship. Cento, meaning, a hundred of everything, reflects the artist’s adherence to the art, rather than the mass production, of jewelry making. Forged in 18k white gold and set with a Cento diamond, each piece is a masterpiece waiting for only a select few. You have a wide array of selection to get a Cento piece. The Tulip Ring showcases the grace of the Cento lines. The C Ring features a clever and bold style. The Bridal Ring is a magnificent solitaire, classic splashed with contemporary flair.  The Trilogy Ring is three times the glamour, with a solitaire diamond sandwiched by two smaller stones.  Cento is luxury at its peak.
 
Cento is available at Shreve & Co. in Post Street, San Francisco, Stanford Shopping Center in Palo Alto, and on SW Broadway in Portland.
 
 

Diamond for the next generation

Posted by 6:00:00 AM in Harry Kotlar (15)

Diamonds have an allure by themselves that other precious stones can’t match. Around the world, more people are buying diamond jewelry driven by the stone’s brilliance and elegance. Forbes has reported that China and India account for the most diamond buyers, two countries with solid heritage ties with luxurious jewelry. In the U.S., diamond jewelry is  mostly bought for bridal and engagement, but a few pieces are sold as investment or prized heirloom. In fact, one of the best heirlooms that you can handover to the next generation is a diamond ring like a Harry Kotlar. Nothing is more symbolic than the mother giving her Harry Kotlar wedding ring to her daughter for the latter’s marriage vows. It’s more than luxury, it’s a bond that ties families together onto the next generation.
 
Harry Kotlar is available at Shreve & Co. in Portland, Oregon, in the Stanford Shopping Center in Palo Alto, and at our Post Street location in San Francisco.
 
 

Jewelry through the ages

Posted by 6:00:00 AM in Wellendorf (16)

The Wellendorff gold and purple rings have a mystic aura that brings you back to the essence of jewelry. More than just body adornments, jewelry has had a mysterious relationship with men and women since the ancient civilizations, even all the way back to prehistoric times. Cro-Magnons in Africa were known to wear necklaces and bracelets made from bone, teeth, berries, and stones as a form of protection. But the first modern jewelry as we know it today was forged by ancient Egyptians, who had made magnificent pieces out of gold in honor of their gods. The same magical effect would affect later civilizations including the ancient Greeks and Romans. Through the Middle Ages, jewelry would define one’s prestige and status in society. Today, we still measure success and social class, albeit subconsciously, based on these adornments. A Wellendorff ring, for one, means ultimate luxury. 
 
Wellendorff is available at Shreve & Co. in Palo Alto, California and our San Francisco location on Post Street.
 
 

Friday, March 21, 2014

Exclusive pearl collection by Mikimoto

Posted by 7:10:00 AM in Mikimoto (14)

Mikimoto makes pearls even more glamorous for the most luxurious night. The Mikimoto Exclusives are rare finds that only a select few will ever wear. The collection carries the signature inner core subtle but alluring luminosity and the unblemished smooth radiance of Mikimoto pearls. The Lure Necklace, a double-strand of White South Sea Baroque cultured pearls, is impressive in platinum, rose gold and water opal flower. Its matching earrings are likewise masterfully crafted to lend a mystic aura. You can also choose the Silhouette earrings with jade set in platinum or the Spring Ring, an interesting piece peppered with pink and purple sapphires, amethysts, and diamonds. These are some of the most exclusive Mikimoto collections that, we’re sure, you’ll be the only one wearing at the party.
 
Mikimoto is available at Shreve & Co. in Palo Alto, California, our Portland Oregon location on SW Broadway, and at our Post Street location in San Francisco.