Saturday, May 04, 2013
Longines, the brand which started in 1832 at Saint-Imier, Switzerland, began its long story of exploration and innovation by manufacturing pocket watches with crown wheel escapements that were common in the Swiss market. Nevertheless, Longines soon separated itself from the rest of the crowd by pioneering the mechanised production of its watches that by then have invaded the shores of foreign lands like the United States. Before the turn of the 20th century, the company has established a solid clientele among professional sports circles. It also conquered world exploration as it equipped the Duke of the Abruzzi, Prince Luigi Amedeo of Savoie, in his Arctic expedition during 1899. By the early 1900’s Longines was winning international competitions like the Grand Prix. In 2012, after a very long list of models and accomplishments, the watch manufacturer launched the Saint-Imier Collection, which gives tribute to the village where its rich history was born.
Know more about Longines collections at Shreve & Co. in Post Street, San Francisco.