Friday, April 11, 2014

Gender differences in brand interaction

Posted by Shreve & Co. at 10:00:00 AM in Christopher Designs (26)

Did you know that men and women differ in interacting with brands online? Men prefer a quickie, while women want to establish a relationship first. Keep those dirty thoughts off your mind; we mean men like scanning QR codes or coupons for quick access to promos. On the other hand, women would like a brand page first and they are more likely to comment or provide feedback to a brand before women would take a deal. These are the findings based on a recent survey by Pew Research Center last year. Perhaps it has something to do with our prehistoric behavior when men needed to act fast to kill for food (hunt a deer), while women demanded more patience to get food (tend to the farm). Whatever, when it comes to building relationships with a luxury signature, women are likely to lose the patience and quickly fall in love with a scintillating diamond ring like a Christopher Designs.
Christopher Designs is available at Shreve & Co. in Palo Alto, California.

Written by Shreve & Co. at 10:00:00 AM in Christopher Designs (26) | Comments (0)


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