Friday, August 08, 2014
You cannot get a closer relationship between a timepiece and an airline than that between IWC and the Swiss airline, Ju-Air. The airline has carried the IWC logo for two decades now, built on both companies’ admiration of the Ju-Air’s JU-52 jet. It’s classic and enduring, just as the watch. In fact, in 2000, a Ju-Air plane even circumnavigated the world to promote IWC’s newest pilot’s watch model. In return, IWC paid tribute to the classic planes with the release of the IWC Pilot’s Watch Chronograph Edition. Only 500 watches were made, making this model one of the sought after collectibles among watch collectors. The watch is plated in rhodium and its dials are made of white luminescent material. It also has a flyback function and features the signature red triangle icon in the date function.
IWC is available at Shreve & Co. in Portland, Oregon.