Thursday, August 14, 2014
The elegance and Swiss precision technology aside, a Baume & Mercier is all about emotion. When Louis-Victor Baume founded the signature watch in 1830, he envisioned a timepiece that not only features superb movement, but a class on its own, a piece that embodies universal aspirations of happiness, commitment, passion, and the drive to make things more beautiful. Capturing his vision, Baume & Mercier recently commissioned a renowned photographer, Peter Lindbergh, to use his distinct cinematographic skills and dramatic touch to illustrate Baume & Mercier in photos. The irony of this project, you won’t see a Baume & Mercier watch in the pictures; rather, Lindbergh simply captured “moments in life” as the brand’s founder envisions the timepiece. The elegance of a wedding, mother and child in a deep embrace, and the bond that ties friendship together… Lindbergh highlighted the Baume & Mercier essentials.
Baume & Mercier is available at Shreve & Co. on Post Street, San Francisco.