Friday, June 13, 2014

The Key to Progress

Posted by Shreve & Co. at 7:00:00 AM in Cento (25)

We think of progress as mankind’s quest to perfect his previous works. Mozart didn’t stop at playing what he learned from his maestros; he composed new, complex sonatas. Shakespeare loved Chaucer, but the former improved on his craft to elevate English literature to a new level. Newton learned from ancient philosophers, but he pushed the boundaries of science even further. Similarly, Roberto Coin, yes the jewelry maker, was fascinated by diamonds, but he wanted more. A diamond that would reflect more light and create more kaleidoscopes. To make the extraordinary more exemplary. Thus, was born Cento, his patented diamond cut that is more intense and brilliant than regular diamonds. It features 100 facets versus the average 57 facets, a product of years of research and drive for perfection. We don’t think it’s the perfect diamond because Roberto Coin, for all we know, must be thinking of pushing the boundaries even further.
Cento is available at Shreve & Co. in Portland, Oregon.

Written by Shreve & Co. at 7:00:00 AM in Cento (25) | Comments (0)


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