Tuesday, April 30, 2013

The Making of a Legend

Posted by Shreve & Co. at 12:34:47 PM in IWC (29)


Some legends are born, some are made, and others are pieced together in a premiere watchmaker’s manufactory. The IWC Ingenieur timepiece is a story of a legend - a watchmaking one. In the late 1800's, with the advent of electricity, the growing number of magnetic field sources in everyday objects became an increasing concern among watch wearers, especially in the armed forces and air force. Like the stuff of heroic ballads, IWC came to the rescue of the British Royal Air Force with its anti-magnetic Professional Pilot's watch that carried parts encased in soft iron. The pilot's watch became the ancestors of IWC's Ingenieur wrist watches. Since 1955, generations of Ingenieurs have continually evolved from elegantly simple and functional pieces, to even more outstanding and innovative designs sporting shock resistance, exclusive in-house automatic movement, and remarkable three-part case. Like good ole legends, the Ingenieur story just never dies. Be a part of the long-time saga of excellence. 
Check out IWC's Ingenieur watches at Shreve & Co. in Portland, Oregon - authorized dealers for IWC.

Written by Shreve & Co. at 12:34:47 PM in IWC (29) | Comments (0)


Commenting has been turned off for this entry.


Blog Home



Recent Entries