Sunday, July 28, 2013

Where it All Began

Posted by Shreve & Co. at 12:39:43 PM in Panerai (29)

The rich history of Officine Panerai began in the Giovanni Panerai’s watchmaker’s shop at Ponte delle Grazie, Florence in the 1860’s. The shop also served as the city’s first watchmaking school before the brand moved to Pallazo Arcivescovile in Piazza San Giovanni, where its workshops still stands today under the more recent name “Orologeria Svizzera”. Panerai made its first recognizable dent in the history of horology when it created and patented Radiomir, a substance radium-based luminous powder, which it used to illuminate the watches it created for the Royal Italian Navy. Almost 40 years later, Panerai surpassed itself by replacing the functional Radiomir with an even better Luminor, made of tritium-based compound that was also patented as a Panerai trademark. After that achievement, the watchmaking brand has not stopped producing excellent watches and complications with its own touch of military efficiency.
Find Panerai at Shreve & Co. in Portland, Oregon – an authorized dealer for Panerai.

Written by Shreve & Co. at 12:39:43 PM in Panerai (29) | Comments (0)


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