Friday, March 21, 2014

Solitaire gets a twist

Posted by Shreve & Co. at 7:00:00 AM in A. Jaffe (18)

We have seen numerous trends on diamond rings for engagement and weddings. Recently, the halo has gained traction as the preferred setting style. A few years back,  vintage diamond rings were the toast of jewelers and jewelry lovers. Despite these trends, the solitaire diamond ring, the original setting, has never gone out of style. It is classic and timeless that transcends cultures and generations. Still, there’s room to reinvent this style. The A. Jaffe solitaire diamond rings create new elegant versions. In white or rose gold and platinum, these solitaires have graceful twisting bands that embrace the stone delicately, an excellent symbolism for undying love and commitment. The twisting bands also suggest the harmony between two souls, as marriages and engagements should be. The classic setting style is maintained with a little twisting on the side. 
 
A. Jaffe is available at Shreve & Co. in Portland, Oregon, and our Post Street location in San Francisco.
 
 

Friday, February 07, 2014

A guide to engagement rings

Posted by Shreve & Co. at 12:01:42 AM in A. Jaffe (18)

The first thing you need to know when choosing the perfect ring is that there’s no such a thing. Instead, decide on what ring to buy based on your lady's personal style. Remember the kind of jewelry she wears on your dates? Does she prefer simple or more exquisite designs? You may also ask her girlfriends for advice. There are five main types of engagement rings in the market out there. Designer diamond, princess cut, round cut, three-stone and antique diamond.  For lavish rings, you can count on A. Jaffe, a jewelry brand established in New York in 1892 that will surely make your engagement memorable. The brand says that they make you a ring with passion like one writes a love story worthy of a lifetime. 
 
A. Jaffe is available at Shreve & Co. in Palo Alto, California and San Francisco, California.
 
 

Friday, January 03, 2014

Unfading Elegance

Posted by Shreve & Co. at 8:02:05 AM in A. Jaffe (18)

Since its establishment in 1892 as a 19th century jewelry house in early New York, A. Jaffe remains one of the exclusive brands of bridal and luxury jewelry that are catered by the finest American jewelers. For 122 years, A. Jaffe is respected as a key contributor to the evolution of engagement rings in the country. The company created some of the first solitaire and multi-stone engagement rings that were sold in the United States. As remarkable as the designs are the materials themselves, which A. Jaffe continues to scrutinize and inspect with the greatest care to ensure the quality of each precious gem. The diamonds are rare, constituting only .5% of the diamond rocks mined every year. The shanks and mountings that hold these treasured stones are just as valuable. They are made from hypoallergenic nickel-free Palladium alloy, durable beyond lifetimes, perfect for precious family heirloom pieces. The A. Jaffe heritage lives on, just as the stories represented by each ring live on in unfading elegance. 
 
Shreve & Co. in Palo Alto and San Francisco are authorized retailers for A. Jaffe.
 
 

Friday, November 22, 2013

A. Jaffe Through the Years

Posted by Shreve & Co. at 10:54:00 PM in A. Jaffe (18)

A. Jaffe’s breathtaking 120-year story through 4 differently beautiful eras is reflected in the company’s noteworthy collections: Classics, Art Deco, Seasons of Love and Metropolitan. These collections reflect the evolutions that A. Jaffe has lived through in keeping strides with the changing times. From classic to experimental to modern pieces, the A. Jaffe jewelries stand out with life and authenticity that comes only with a jewelry-maker’s seasoned expertise. Different as they are, one theme unifies the A. Jaffe pieces. And that is, the A. Jaffe woman. Every romantic and timeless design is created for the day’s sophisticated lady who values the worth of a diamond and appreciates the intricacies of its making. She has the eye for the extra-ordinary and knows how to achieve them. That’s right, A. Jaffe is dedicated to women and inspired by women. 
 
Find A. Jaffe at Shreve & Co in Portland, Oregon.
 
 

Saturday, October 12, 2013

A. Jaffe and You

Posted by Shreve & Co. at 3:23:35 AM in A. Jaffe (18)

A. Jaffe has spent the last century mulling over the major concerns in engagement ring and wedding band selection, so that you wouldn’t have to. A. Jaffe was established in 1892 at New York’s diamond district and reputed name in bridal jewelry.  A. Jaffe rings are graced by the rarest diamonds displaying maximum brilliance, selected so efficiently that in total they add up to less than 0.5% of the total supply of diamonds. The palladium alloy that make up the shank and mountings are meticulously processed to remain hypoallergenic and nickel-free material. The one crafted of white gold are also remarkable in their purity, and especially alloyed to ensure the rings never turn yellow no matter how many seasons have passed.  The A. Jaffe signature shank, which has a flattened bottom part, prevents the ring from turning around the finger and losing the comfort and optimum position of the central diamond.
 
For everything you are looking for in a ring, drop by Shreve & Co. in Palo Alto to find A. Jaffe’s perfect fit for you.
 
 

Saturday, September 07, 2013

Why A. Jaffe?

Posted by Shreve & Co. at 2:12:42 AM in A. Jaffe (18)

A. Jaffe has been the go-to name for elegant bridals and fashionable luxury jewelry since 1892. What keeps the brand on top of the industry is not one big trade secret but many essential strengths combined together and seasoned by years of experience in diamond jewelry making. A. Jaffe’s meticulous standards in diamond selection is matched by the company’s excellent manufacturing procedures and crafting techniques. The brand ensured flawless execution on every piece with the use of cutting edge microscopic and optical instruments, and maintains as many as 9 checkpoints in its manufacturing cycle. Extra comfort is a guaranteed portion of the package, with A. Jaffe’s hypoallergenic, 100% nickel-free 18k gold mountings and shanks that are especially designed for comfortable and long-term wear. All rings come with a reassuring lifetime warranty, as well as an exceptional customization perks that ensures you get the most value and personal satisfaction out of your precious investment.
 
Find A. Jaffe at Shreve & Co. in Palo Alto – authorized dealer for A. Jaffe.
 
 

Sunday, July 28, 2013

The A. Jaffe Story: Make it Your Story

Posted by Shreve & Co. at 12:42:51 PM in A. Jaffe (18)

Since its establishment in New York City in 1892, A. Jaffe has been part of countless stories on love, life, and family tradition. The world leader in the creation of fine luxury bridal jewelry is founded strongly on its mission to craft exquisite jewelry pieces whose craftsmanship and style stand the test of time. A. Jaffe is a known major contributor to the evolution of the country’s bridal rings, including the conception and production of the first luxury solitaires and multi-stone engagement rings ever sold in America. The brand’s half a dozen collections, crafted through harmonious relationships between A. Jaffe designers and seasoned artisans, embody a variety of classic and contemporary styles.  Seasons of Love, Forevermark, Metropolitan and Vintage are among the finest selections of jewelry not only in the U.S. but across the world.  
 
Find out more about A. Jaffe’s bridals and fashion jewelry only from authorized retailers such as Shreve & Co. Jewelers in Palo Alto.
 
 

Friday, June 21, 2013

In Art and Love

Posted by Shreve & Co. at 12:27:40 PM in A. Jaffe (18)

Instinct is enough in art and love. The piece by piece creation of A. Jaffe, New York’s finest name in luxury bridal jewelry, hinges on this poetic verse. Just as in finding one’s better half, coming across the right wedding ring requires instinct; you will know it when you find it. At A. Jaffe’s, seasoned designers, craftsmen and jewelry experts passionately work together to create memorable jewelries that perfectly symbolize the precious marital bond. They are all masters of their craft, but more than just technical expertise they have the creative instinct of artists which serves as their most valuable tool in jewelry creation. A. Jaffe creates the kind of treasures that rightly take part of the world’s most romantic love stories, and remain as treasured possessions for couples and generations as the years go by.
 
Find A. Jaffe diamond bridals at authorized dealer Shreve & Co. in Palo Alto.
 
 

Monday, May 13, 2013

Another Way to Say "I Love You"

Posted by Shreve & Co. at 7:38:05 AM in A. Jaffe (18)

 

One thing women so easily overlook when it comes to jewelry is that men also like to stay in style. They do not think diamonds are their bestfriends, but they like to wear them fashionably, too, when they have to. A. Jaffe, a recognized New York diamond ring maker since 1892, understands not just what a girl wants but exactly what her man wants in jewelry as well. The brand’s I Love You – Morse Code Men’s Ring, from the Metropolitan collection, is a modern, cool and clever band made of solid metal mountings set with variously cut diamond stones along the center. Yes, those emerald cuts and round cuts, ingeniously placed beside one another, actually spell “I Love You” in Morse Code. It’ s a novel way of tell that beautiful man in your life how much you love them. 
 
Check out the Morse Code ring and other A. Jaffe pieces at Shreve & Co in Palo Alto – authorized dealer for A. Jaffe
 
 

Tuesday, April 30, 2013

A Celebration of Scientific Supremacy

Posted by Shreve & Co. at 12:30:40 PM in A. Jaffe (18)

 

Among the many excellent things that come from good old Germany is the remarkable watch brand, A. Lange & Sohne. The famous manufacturing firm is the tradition of ingenious minds that continue to influence the course of watchmaking conventions. Ferdinand A. Lange, esteemed pioneer in horology, takes credit for more than 27 patents and is best known for his metal alloy for watch springs. He founded A. Lange & Sohne (literally A. Lange and Sons) in 1848. The Richard Lange collection is a tribute to Ferdinand, the trailblazing family patriarch. The timepieces of this set are also an acknowledgement of the crucial role of A. Lange watches in scientific observation not just as timetellers but as precise measuring devices. Until now, A. Lange watches are sought for their superior rate accuracy, dependability and crisp legibility - characteristics that not only scientists love to make use of.
 
Check out A. Lange & Sohne watches at Shreve & Co. in Palo Alto - authorized dealer for A. Lange & Sohne.
 
 

Sunday, March 31, 2013

The A. Jaffe Pledge is an Enduring Promise

Posted by Shreve & Co. at 7:03:05 AM in A. Jaffe (18)

 

A platinum ring is a promise of unfailing love; a classic A. Jaffe platinum ring is a promise of unfailing love that will never go out of style. The premier manufacturer of designer diamond rings based in Manhattan has an untarnished reputation for rings of sophisticated designs, excellently proportioned and polished diamond stones, and enduring high-value jewelry. Its Classics collection is inspired after New York's landscape in the late 1800's, when everything was simplier yet completely refined. The smooth lines of the platinum mountings bear high-grade diamond center stones that are carefully pronged, micro paved or channel set. Whether you are looking for the most famous round cut or more adventurous cuts like the princess or marquise, A. Jaffe has it for you, finished with timelessly elegant stylishness that is not shaken by the changing times. Pledge your lifelong love with an A. Jaffe engagement ring or wedding band, available at Shreve & Co in Portland, Oregon.
 
 

Wednesday, February 20, 2013

Light up Her Face: Make Her Smile, or Give Her A. Jaffe

Posted by Shreve & Co. at 6:36:18 AM in A. Jaffe (18)

 

Nothing lights up a lady’s face better than a flash of genuine smile. The next best thing is a pair of genuine diamond earrings. The Micro Pave Halo earrings from A. Jaffe’s Seasons of Love collection create just the right glow on a woman’s visage.  The neat double circular rows of glittering pronged diamonds on each stud are flashy enough to highlight a girl’s assets without overshadowing her own inner glow.  The stud earrings are decked with at least 50 diamonds, with a round central stone in the middle. Like the rest of the Seasons of Love collection, the Pave Halo earrings suggest the whimsical and individualistic elegance of the 60’s-to-80’ era. It never fails to make a woman stand out. So go on and light up her face with a beautiful  smile when you surprise her with this A. Jaffe gems.  Find her share of glitter when you check out A.Jaffe at Shreve & Co. in Portland, Oregon.
 
 

Tuesday, January 29, 2013

With A. Jaffe, Finding the Perfect Ring is Easy

Posted by Shreve & Co. at 5:21:21 AM in A. Jaffe (18)

 

Among the top names in the designer bridal jewelry category sits A. Jaffe. To have achieved and to have maintained this pristine reputation since its inception in 1892, is not an easy task. It is through the compounded years of experience, meticulous attention to detail, real passion and precision that the A. Jaffe brand had become indelible. A. Jaffe handles every step of the process, from the selection of stones to the final finishing of the pieces, with unbelievable care. This is done with every stone and ring; making sure every piece is worthy of being a partner in the most important moments we share with the most precious people in our lives. With timeless and stylish designs, A. Jaffe makes it easier for brides and grooms to find the perfect ring for the perfect union. For A. Jaffe pieces, visit Shreve & Co. – authorized dealer for A. Jaffe
 
 

Friday, November 02, 2012

Continuing the Love Story

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (18)

 

Wedding rings are meant to last forever. But let’s face it, a lot of marriages don’t. But if you are one of the lucky ones to have your union happily intact for ten, maybe twenty or even 25 years, surprise her again with an anniversary ring to symbolize the never-ending love story you both share. A. Jaffe has been known to have been the premiere maker of unique engagement rings for more than a century. It is not all too far off that they too, make some of the best anniversary rings one can find in the market. The A. Jaffe Eternity collection features a number of choices. The collection showcases rings ranging from classic-style ones and modern designs; from bubble diamond designs to a vine motif stackable ring. Whatever you and your partner’s tastes may be, A. Jaffe offers pieces that will surely speak to you. Are ready to renew your vows and get your partner the perfect symbol of your love? Or a simple anniversary gift to commemorate the years you’ve shared together? Take a look at A. Jaffe collections at Shreve & Co. – authorized dealer for A. Jaffe.
 
 

Friday, September 07, 2012

A. Jaffe – A Modern Classic

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (18)

 

May it be for your wedding, engagement or even “pre-engagement”, you can never make a mistake of choosing an A. Jaffe to symbolize your love for your partner. This was what Chicago starting QB Jay Cutler slipped on reality star Kristin Cavallari finger. Sure, their engagement was an on and off one but it’s on now. A. Jaffe rings are classic. They have been imitated but none have equaled their elegance and class. This is because of the A. Jaffe in-house designers all based in New York. With 20-25 years of experience, A. Jaffe designers make sure that these designer rings are better balanced the most rings. The signature shank is not a square base, but instead a specially engineered one that prevent rings from turning when worn. A. Jaffe rings aren’t just elegant and beautiful; they are comfortable as well because of the balance of the metal density and the shank’s weight. Nothing spells the faultless synthesis of modernity and class better than A. Jaffe, which are available at Shreve & Co. – a prime authorized dealer of these modern classics.
 
 

Tuesday, August 07, 2012

The Wizard, the Magic, the King

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (18)

 

Spain has created many of the world’s biggest cultural icons in the world, from running with the bulls (we suggest away), dancing in flamenco, savoring paella, or visiting one of the numerous Pablo Picasso museums. But one big icon comes in small package, actually, in really small package—the intricate designs of Carrera y Carrera jewelries. The Taj Mahal immortalized in its fine collection, the miniscule tweaks of a leopard’s muscular body, mythological creatures woven around the jewelry wrapping it in mystique, these are the finely crafted designs that have propelled Carrera y Carrera to become a leading Spanish brand and one of the world’s most distinguished fine jewelry. Bracelets, necklaces, chains, cufflinks, earrings, pendants, rings…whatever the jewelry is, it reflects the Carrera y Carrera exquisite designs that started back in 1885 when metalworker Satoria Carrera got his inspiration from nature’s little details. Ornate, elaborate, suggestive, Carrera y Carrera seems like nature’s finer details were frozen by a wizard who set them in gemstones and precious metals and delivered them to the royalty as magical gifts. Take away the wizard and magic, but the royalty is true: Carrera y Carrera is the only jewelry brand for the Spanish Royal Family.
 
Shreve is an authorized dealer of Carrera y Carrera jewelry.
 
 
Image: Carrera y Carrera Peacock Ring

Sunday, August 05, 2012

Love is priceless

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (18)

"Will you marry me?”

 
The question thrown at a lady packs in an emotional high that, cheesy at it gets, a man on his knees giving his lady the ring does not fail to elicit an applauding audience…and their nosy interest at the ring. Is it an A. Jaffe? And what kind of A. Jaffe? A solitaire or multi-stone? Truly, one of the most important moments in a woman’s life deserves one of the world’s finest luxury engagement jewelries, the ladies near ground zero of the proposal ask in their heads. Abraham Jaffe wanted exactly that to happen when he started his jewelry signature in New York in 1892: Women, your man may be inarticulate with amorous words, but he can buy and pop it in front of you. And that the sparkling beauty of an A. Jaffe ring forged in platinum or gold is but your man saying, “Nothing surpasses your grandeur, but this ring comes close to it.” And so long as man professes his undying love to a woman who deserves the best, there is an A. Jaffe that will go along the question that has been popped at an unsuspecting partner in airports, coliseums, public parks, classy, as well as, seedy restaurants, remote islands, on street corners, a friend’s parties….
 
A. Jaffe engagement and wedding jewelry collection is available at Shreve.
 
 
Image: A. Jaffe Split Shank Engagement Ring

Thursday, June 14, 2012

A. Jaffe, Shreve age well together

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (18)

 

The new millineum seems like old news as the world enters into the second decade. Still, a lot of progress was made in the last century, and companies building on sturdy foundations create consumer trust, demonstrate wisdom, and provide security. Shreve & Co. and A. Jaffe each have roots that were planted in the 1800s and have steadily grown since.
 
Shreve & Co. began business on the West Coast during the gold rush. Established in 1852, Shreve has proven stability in providing its customers with high quality jewelry that withstands the test of time.
 
A. Jaffe was established in New York in 1892, becoming the leader in creating the world’s finest luxury bridal jewelry. As an approved retailer for A. Jaffe, Shreve reinforces its status as a purveyor of timely treasures. When two strong companies become business associates, the relationship is dazzling, and the consumer gains the advantage of the union.