Friday, April 11, 2014
When you buy a luxury item like IWC, you don’t just buy it because you love the quality of its workmanship. Nor are you buying it for its price. Subconsciously, you’re buying the name that it carries. That’s the power of logos. They’re so effective that big brands have invested millions of dollars just to create these little doodles. Take the rebranded Pepsi in 2008. The new logo cost the soft drinks company a whopping $1 million. How about the BBC redesigned logo in 1997, which cost $1.8 million? Logos are more than just simple drawings; their colors and shapes have meanings and hidden psychological influences that can trigger a specific emotional response from buyers. True, black exudes luxury and elegance, two elements that you’ll find in an IWC watch.
IWC is available at Shreve & Co. on Post Street, San Francisco.
Friday, November 08, 2013
Swiss watch manufacturing company IWC has an established international reputation for innovation and technical inventiveness. For the esteemed company, all of life is connected to the concept of time, and therefore to the craft of watchmaking. IWC celebrates many triumphs and precious moments of life through its various collections of timepieces and chronographs, including the birth of fine men such as Antoine de Saint-Exupery. The “Le Petit Prince” Big Pilot’s Watch Perpetual Calendar and Pilot’s Watch Mark XVII editions were launched to honor the illustrious French writer and pilot on his 70th birthday this year. The watches are brimming with technical highlights such as a 7-day power reserve and a four-digit perpetual calendar displaying date, month and year. The “Le Petit Prince” timepieces are powered by the impressive IWC 51613 caliber and decorated on the dial with the acclaimed book’s most prominent illustrations. With a classic, brown and gold case and finish, the honorary editions are indeed exceptional haute horlogerie specimen in more ways than one.
Shreve & Co. on Post Street in San Francisco is an authorized dealer for IWC.
Friday, October 04, 2013
The Little Prince is a book that has always been someone’s favorite, to say the least. Besides the action and characters that illustrate our society in a very attractive way, the usage of extended metaphors intrigues anyone who reads the Little Prince. And who can ever resist the refreshing innocence of the prince? Or the baobab trees, and even the mysterious rose? This profound tale about the little boy with the wheaten hair is one of the bestselling books in world literature and has been translated into more than 270 languages. For those who swear that the Little Prince will always be their first favorite book, Watch manufacturer IWC Schaffhausen offers you his two special editions devoted to the 70th anniversary of this classic of literary history: the Big Pilot’s Watch Perpetual Calendar Edition “Le Petit Prince” (Ref. IW502802) in red gold, limited to 270 watches, and the Pilot’s Watch Mark XVII Edition “Le Petit Prince” (Ref. IW326506) in stainless steel, limited to 1,000 watches.
Hurry, and visit us at Shreve & Co. on Post Street, San Francisco. See you there!
Saturday, August 24, 2013
Artist, scientist, and inventor among other things – Leonardo da Vinci was an exceptional man in his generation who continues to inspire the both the thinker and tinkers of our age. Without him, the current world would have been a different place. IWC’s Da Vinci collection is a tribute to the great master, whose greatest passion was the precise measurement of time. The collection’s Da Vinci Perpetual Calendar Digital Date Month Chronograph embodies the revolutionary mind that inspired it. The timepiece is powered by the 89800 calibre that is comprised of 474 parts and controls the watch’s multiple functions – a crown-activated rapid advance perpetual calendar, leap year display, stopwatch function with hours, minutes and seconds, an hour and minute counter combined in a single totalizer at 12 o’clock, and the large double-digit display for day and month that is a pioneer in the industry.
Find out more of this collection that stays ahead of its time when you check out IWC at Shreve & Co. with store location at Palo Alto.
Sunday, July 14, 2013
IWC Schaffhausen’s new Portuguese Yacht Club Chronograph has marine navigation etched in its sophisticated veins. The 6 bar water-resistant timepiece is powered by the rugged 89360-calibre movement manufactured inhouse by the brand. Named after IWC’s excellent ocean-going watch in the 60’s and 70’s, the legendary Yacht Club Automatic, the Portuguese Yacht Club Chronograph boasts of advanced technical features as well. The watch carries remarkable flyback function, an additional flange with quarter-second calibration for short stops, and a separate analogue display on a subdial for longer stops. It also features crown protection, and luminescent hands and indices. The stainless steel case is held in place by a comfortable rubber strap, making it a perfect companion for water sports and ocean explorations. Have your own dose of the Yacht Club experience, from IWC.
Check out Shreve & Co. in Portland Oregon, an authorized reseller for IWC.
Friday, June 07, 2013
The Swiss watchmaker IWC Schaffhausen is a solid part of the Mercedes AMG Petronas Formula One Team. IWC is not really out to beat the clock in those races. Technically, it is the clock. IWC is the team’s Official Engineering Partner this 2013, which means the watch company lends it an expert hand in designing the motorcars considering performance, size, packaging and aesthetics. Is IWC the authority for this engineering feat? Absolutely. IWC has been rising over the same kind of challenges in the field of watchmaking since 1868. In the creation of its haute horlogerie masterpieces, the internationally acclaimed brand combines exclusive design with precision engineering. With unbelievable creativity and painstaking attention to complex details, IWC pieced together the Ingenieur Double Chronograph Titanium. The timepiece is an astounding display of engineering expertise, with a face that displays five hands layered one on top of the other. For certain, IWC is a name top-notch racing teams would trust.
Check out IWC wrist watches at Shreve & Co. in Post Street, San Francisco.
Tuesday, April 30, 2013
Some legends are born, some are made, and others are pieced together in a premiere watchmaker’s manufactory. The IWC Ingenieur timepiece is a story of a legend - a watchmaking one. In the late 1800's, with the advent of electricity, the growing number of magnetic field sources in everyday objects became an increasing concern among watch wearers, especially in the armed forces and air force. Like the stuff of heroic ballads, IWC came to the rescue of the British Royal Air Force with its anti-magnetic Professional Pilot's watch that carried parts encased in soft iron. The pilot's watch became the ancestors of IWC's Ingenieur wrist watches. Since 1955, generations of Ingenieurs have continually evolved from elegantly simple and functional pieces, to even more outstanding and innovative designs sporting shock resistance, exclusive in-house automatic movement, and remarkable three-part case. Like good ole legends, the Ingenieur story just never dies. Be a part of the long-time saga of excellence.
Check out IWC's Ingenieur watches at Shreve & Co. in Portland, Oregon - authorized dealers for IWC.
Friday, March 15, 2013
International Watch Co. (IWC) Schaffhausen, Swiss manufacturer of fine timepieces since 1868, reaches out to the community in partnership with Laureus Sport for Good Foundation. The foundation stands on its belief in the power of sports to melt down barriers and bring social transformation. It goes around the world seeking to inspire and motivate children of different nations through sports as a vehicle of hope and positive change. As one in the Laureus Sport for Good Foundation, IWC published a beautifully illustrated book entitled "Let the Children Play" in which renowned authors and photographers documented ten projects supported by the sports foundation. Since 2006, the Swiss watch maker also released several limited edition watches in honor of the Laureus Sport for Good Foundation. The latest of these is the Portofino Chronograph Laureus Edition, which is especially engraved in the back with a Laureus child's artwork depicting how the project inspired and affected him. IWC donates to the Laureus Sport for Good Foundation from sales of the special edition. IWC Schaffhausen also played an important part in bringing the foundation alive in Switzerland. IWC watches, including the Laureus special edition pieces, are available at Shreve & Co. in Palo Alto.
Tuesday, February 12, 2013
Dani Wyss is a two-time winner of the Race Across America (RAAM), a 3,000 mile non-stop cycling challenge from the East to the West Coast. He is also the holder of various world records in ultracycling. In admiration of this passionate athlete, IWC is curious about the biggest challenges that Dani faces. According to the cyclist, the greatest challenge in training is finding enough time to hone his skills while working and living a proper family life. Despite the difficulties, he is driven to succeed and give the sport his very best. He aims for the perfect race. IWC, maker of world-class timepieces, shares Dani’s passion for perfection. In its Challenge sports watch collection, IWC celebrates the daring spirit of athletes as they brave the challenges of their chosen sport. It also commemorates IWC’s own challenges which it had surpassed and triumphed over in the past years. Celebrate your own victories with one of IWC’s Challenge watches, available from Shreve & Co. Palo Alto – authorized dealer for IWC.
Monday, January 14, 2013
The International Watch Company (IWC) is named the International Watch Company for a reason. And that reason is that they make some of the best darn watches in the world. When luxury watches is the game, IWC is a superstar that connoisseurs and enthusiasts recognize. In 1986, Florentine Ariosto Jones, the American engineer and watchmaker, founded the International Watch Company. Recognizing the Swiss leadership in craftsmanship and the American leadership in modern technology, he mixed the best of both worlds and ended up as one of the leading innovators in the industry. To this day, IWC is a historical brand. It remains the only watch factory in East Switzerland that is operational to this day. IWC has maintained its vision to create few watches for small numbers of discerning people that value quality more than anything else. This is the same reason that IWC watches last for decades. IWC items continue to be rare pieces of mechanisms that are only fetched by true connoisseurs throughout the planet. To add an IWC piece to your collection visit Shreve & Co. – authorized dealer for IWC.
Wednesday, October 17, 2012
The Swiss are known for their expert craftsmanship and tradition. Few rival Swiss manufacturers and watchmakers in creating the most durable, complicated and beautiful watches in the planet. Mix this technical and aesthetical pedigree to the marvelous efficiency of the latest US technology you will have the International Watch Company. Engineer-watchmaker Florentine Ariosto Jones dreamed up IWC with the intentions of these two cultures to create parts and movements projected for the American market. With his friend and partner J.H. Moser, they founded the IWC in north-eastern Switzerland and became well-known for the being the only major Swiss watch manufacturers located in the region. With the company’s admiration for the polymath from a little village in Itali, Leonardo Da Vinci, IWC created a line that’s just like the man; ahead of their time. It was introduced in 1985 as the masterpiece of Haute Horlogerie. The mechanical Da Vinci sports a perpetual calendar showing the year in four digits. This line was expanded as editions continue to come out of the factory like the Da Vinci in a hi-tech case of colored ceramic—certainly the first in the world. Other notable collections are the Pilot’s watches, Aquatimer, Portofino Family and the Ingenieur Family. For these are other collections, visit Shreve & Co., your trusted authorized dealer for IWC.
Monday, August 20, 2012
The Industrial Age was sweeping across Europe and North America. For the first time, time-consuming but quality traditional craftsmanship that had survived through generations came across new technologies that promised to speed up production, and the result was cross-bred brands that had looked back to their artistic past but had also moved forward to new exciting features. The International Watch Company or IWC of Switzerland is one case. In 1868, an American engineer founded the company in Switzerland seeking to merge state-of-the-art technologies with unmatched watchmaking mastery of complications that create precise movement. When Swiss met American, it was a marriage of innovation that easily built a name for IWC, the sole watchmaker on Switzerland’s east side at that time—other watchmakers were on the west. Across time, the march of newer technologies, such as miniature batteries and transistor circuits, transformed IWC from purely mechanical complication to a hybrid of precision mechanics and electronics. Likewise, the brand is a pioneer of haute horlogerie, the art of timepiece design and science of watch movement, producing memorable IWC watches that exude precision engineering with a fashionable flair. Today, IWC Collections run from trendy robust watches to professional sports pieces, whether for undersea performance (Aquatimer) or timepiece for aviators (Pilot’s Watches).
Shreve is an authorized dealer for IWC.
Image: IWC 3717-01 Wrist Watch