Friday, July 15, 2016

The Panerai difference

Posted by Shreve & Co. at 12:00:35 PM in Panerai (29)

If you want a watch brand that has the signature Swiss precision timekeeping but not too popular so you keep a degree of mystery, give Panerai a shot. It can match the opulence of any Swiss luxury watch, but it’s also known only to a few Panerai fans and watch collectors who have gone tired, arguably, of other more commonly known Swiss watch brands. And one of the more stylish Panerai models is the Luminor Collection. It has more than twenty models under the collection, each has distinct variation. However, the models share a signature: the big, bold dial and numerals that make the Luminor an ideal pilot watch. The overall design range from jet black to white and sepia dial backdrop that can match a suit or corporate attire.
Panerai is available at Shreve & Co. on Post Street, San Francisco and in Palo Alto, California and Portland, Oregon.

Friday, May 20, 2016

The Panerai Classics Yacht Challenge

Posted by Shreve & Co. at 12:00:55 PM in Panerai (29)

Panerai, the elegant timepiece signature inspired by the Italian frogmen during world war two, is only expected to celebrate watch performance by endorsing one of the glamorous sports around: yacht race. The watch is renowned for its sea-worthiness and depth-defying abilities—it’s used by divers—so the Panerai Classics Yacht Challenge is the perfect showcase for the watch brand.  The yacht race spans the blue waters from the Antilles to the Mediterranean. Aside from the Caribbean to Mediterranean crossing, the Panerai Classics will also make a stopover around the legendary Isle of Wight in the U.K., the only stage outside of the ocean-crossing route. Among the prized awards, winners of each stage are given exclusive Panerai watches with stage numbering and the location, such as: Moonbeam IV, Il Moro di Venezia I, ad Manitou and Siren. 
Panerai is available at Shreve & Co. on Post Street, San Francisco and in Palo Alto, California and Portland, Oregon.

Friday, March 25, 2016

Radiomir in World War 2

Posted by Shreve & Co. at 11:00:00 AM in Panerai (29)

Many people may know about the SEALs, the U.S. Navy’s elite force that is often sent to covet missions right in the midst of the most intense conflict zones in the world. From the Middle East to Africa, these elite soldiers are selected through a tough process that only the most hardened applicants in both intellect and physique survive. The SEALs have had graced not a few movies; hence, their popularity. But not many realized that this elite force traces its origins from the frogmen commandos of the Italian Navy, which set the tone for underwater special forces. Known as the little men, these soldiers did their part in World War 2 to sabotage Allied ships by riding mini submarines and attaching explosive on the enemy’s ships underwater. As part of their instrument, they rely on a tough watch called “Radiomir,” the origin of today’s Panerai watch.
Panerai is available at Shreve & Co. on Post Street, San Francisco, in Palo Alto, California and Portland, Oregon.

Friday, December 25, 2015

It’s all in the Name

Posted by Shreve & Co. at 4:00:00 AM in Panerai (29)

Water delights and inspires us. Its laidback atmosphere, with the blue sky reflected in the crystal clear sea spells out calmness and solitude. However, it is forever in motion, a force to be reckoned with. Fishermen, navy officers, ship captains, and aficionados, are all children of the sea, but not of the sea – it can open up like an angry monster, swallowing everything on its wake. In 1940, Panerai created a watch that could withstand extreme conditions for long period of time underwater. Although, originally made for the needs of the Royal Navy, Panerai made sure that the benefits and technology of such watch could be used by any sea aficionado. Hence, Panerai pieces bearing the Radiomir 1940 name, in the true homage to its predecessor, continues to assure generations to come of its topnotch caliber in fusing the power and beauty of the sea with its time-tested name.
See other Panerai pieces at Shreve & Co. in Palo Alto, California.

Friday, October 30, 2015

Panerai in 2015

Posted by Shreve & Co. at 9:00:00 AM in Panerai (29)

Officine Panerai, the well-respected Swiss watch manufacturer, has been releasing special editions every year. This 2015, we have been treated with many models and takes on classic icons such as the Mare Nostrum, Luminor, and Radiomir. One of these is the Lo Scienziato - Radiomir 1940 Tourbillon. It sports the classic Radiomir 1940 case with a diameter of 48mm in polished red gold. Its functions include hours, minutes, small seconds, GMT, 24h indicator, Power Reserve indicator on back and Tourbillon. What's eye-catching about this piece is that it has a see-through sapphire crystal that showcases the beautiful movement. The movement is a skeleton hand-wound mechanical that has been executed entirely by Panerai. It is 10.05 mm thick with 31 jewels with a power reserve of 6 days. It is made up of 277 components and they are there to appreciate and see. 
2015 is indeed a good year for Officine Panerai collectors. Check the Lo Scienziato out at Shreve & Co. in Portland, Oregon.

Friday, August 28, 2015

Shopping for Panerai in Miami?

Posted by Shreve & Co. at 4:00:00 AM in Panerai (29)

If you love Panerai and you live in Miami, you’ll be glad to know that the Florence, Italy-based watch company has opened a flagship shop at the Miami Design Center last July. For CEO Angelo Bonati, the shop reflects the success of Panerai to achieve its luxury brand status with a solid global following. The 2,200-sq. ft. shop is located within the luxury watch and jewelry brands section of the center. Bonati said the layout and design represents the Panerai Italian style. It has high ceilings and narrow space that invites plenty of sunshine, which was conceptualized by Spanish-born architect Patricia Urquiola. The boutique reminds shoppers of the watch’s Florentine roots, especially its seafaring feel featuring light brown woods and sea blue accents. The shop makes shopping for a Panerai an experience in its own.
Panerai is also available at Shreve & Co. in Post Street, San Francisco.

Saturday, July 04, 2015

Collecting time

Posted by Shreve & Co. at 2:48:09 AM in Panerai (29)

I remembered watching the film "In Time" (2011), where people live in a world where everyone stops aging at 25, where time is the absolute currency. People are genetically engineered to die at that age but are given one year allowance to fight for survival. For the rich, though, immorality is almost a birth right as they can buy as much time as they want. Good thing, though, our reality is far such fiction, well sort of, as we have people who collect exceptional timepieces and the exceptional watchmaker that creates highly-collectible pieces, like Panerai. Its timepieces are famous for their extraordinarily compelling appearances, made in only a few pieces, and offered annually in completely one-of-a-kind editions and styles, without any recognizable design as the latter year's. Every Panerai timepiece is a unique world of its own, thus its high "collectability" value, just like the recently launched Luminor Base Logo Acciaio, with only 500 units. 
No one can buy time, but anyone can collect exceptional timepieces like Panerai, available at Shreve & Co. in Portland, Oregon.

Friday, May 08, 2015

The Fifties

Posted by Shreve & Co. at 9:15:00 AM in Panerai (29)

You have fallen in love with the Panerai Radiomir, a classic collection that relives the signature's forties roots. Step a decade forward and you'll also likely to be impressed by the Panerai Luminor 1950 series. It has a sleeker look in matte gray, ash black, and brown undertones, and a more sporty appeal than its predecessor. The watch is automatic mechanical powered by P.9000 calibre and features the patented Glucydur balance and Incabloc anti-shock device. Impressively, it has a power reserve for up to three days. Moreover, some of the Luminor watches have a Flyback chronograph function and can calculate immersion time. You can also choose the bezel material, from brushed titanium to  carbotech, matt black ceramic, and polished steel. Likewise, the strap can be caoutchouc black or alligator antique brown.
Panerai is available at Shreve & Co. on Post Street, San Francisco.

Friday, November 07, 2014

A Watch made for you, literally

Posted by Shreve & Co. at 10:00:00 AM in Panerai (29)

The Italian watchmaker pays tribute to another Italian, whose science has had a great influence in horology: Galileo Galilei. It's said to be the most complex watch Panerai has created, the L' Astronomo, which features 30 examples of a Tourbillion with the Equation of time or L'Astronomo as reference. L'Astronomo refers to the variation between the natural time indicated by the sun and the movement time measured by a watch due to earth's orbit and axis position. The difference can reach up to fifteen minutes, a major variance when every second counts. Moreover, the degree of difference changes where the person is, so Panerai customizes the watch based on where the client lives. To commemorate this exclusivity, the city and the mil estimation are engraved on the case back.
Panerai is available at Shreve & Co. in Portland, Oregon.

Friday, September 26, 2014

Nostalgic about manual

Posted by Shreve & Co. at 1:00:30 AM in Panerai (29)

Watches are engineered to move using either of the two movements: quartz and mechanical. While quartz uses batteries to power its movement, mechanical uses the traditional winding mechanism to move the dials. Furthermore, mechanical can be either automatic or manual mechanical, the latter being the oldest type of watch movement. You need to wind the watch every day or on a regular basis. Although it’s technologically outdated, manual mechanical is valued for nostalgia and engineering marvel. If you’re one of those select few who want to collect manual mechanical watches, Panerai offers a range of this movement. Its watches feature the following calibres: P.999, P.5000, P.3000, and P.3001. The Panerai manual movements have solid structure, long power reserve, and precision timekeeping. It can last a lifetime as long as the winding is done regularly.
Panerai is available at Shreve & Co. in Palo Alto, California.

Friday, August 22, 2014

It’s Italian

Posted by Shreve & Co. at 8:00:00 AM in Panerai (29)

“Quite simply, we are the best.” The words of Italian architect Luigi Caccia echo across the globe and none dare to refute it. He’s referring to Italian design as world trendsetter across various industries, from fashion to furniture, urban to industrial design and not the least supercars. Caccia said Italian designers have more imagination, culture and that their designs are culled from both its past and future. His statement couldn’t ring more true when you look at Panerai, the Italian luxury watch. Its Radiomir Collection reflects the forties fashion—big dials and leather-strapped—yet it sets the trend for bold, luxurious watches of tomorrow. Panerai features all that are expected of designer watches: P.3000 movement calibre, 21 jewels, 8-day power reserve, sapphire crystal, and leather strap. It’s simple but elegant, truly an Italian.
Panerai is available at Shreve & Co. in Palo Alto, California.

Friday, July 11, 2014

The Trendsetter You

Posted by Shreve & Co. at 3:00:00 AM in Panerai (29)

Sometimes it’s not wearing the most popular luxury signatures that make you cool. On the contrary, wearing a brand that only a few may be also wearing gives you an exclusive air, a style reserved only for a select chic few. Take Panerai watches. Your colleagues may be wearing the usual timepiece signatures, which can make their fashion too common and boring. When you wear a Panerai you are likely to be the only guy sporting this Italian brand in your circle. Its Radiomir design, which mimics the forties brown, black leather appeal, exudes a vintage but classy look exclusive to you. It projects confidence and sophisticated style, someone who doesn’t follow trends but who can create his own fashion. You can be a trendsetter with Panerai.
Panerai is available at Shreve & Co. in Palo Alto, California.

Friday, May 30, 2014

From Renaissance to Stallone

Posted by Shreve & Co. at 9:00:00 AM in Panerai (29)

When you wear a Panerai watch you’re wearing a signature that harks back to the late Renaissance. Founded in 1860, the watch brand brought Italian design and Swiss technology together and started a trend to make watches, not only precision instruments, but fashionable, too. Panerai would soon become the official timekeeper for the Royal Italian Navy, figuring in many notable war-time heroics by Italian submarine fleet. Panerai is remembered to have supplied watches to a group of Italian volunteers who would fit into midget submarines to attack the much bigger Allied fleet. But Panerai would later come across financial difficulties and it would stop supplying the military. Years hence in 1995, a Hollywood A-list actor bought a set of Panerais in Rome, and soon, the signature watch was back in the limelight. Thanks to Sylvester Stallone
Panerai is available at Shreve & Co. in Palo Alto, California.

Friday, April 25, 2014

Panerai Then and Now

Posted by Shreve & Co. at 9:42:02 AM in Panerai (29)

Combine Swiss technology with Italian flair for design and you get Panerai watches. Founded two centuries ago, the Italian classic timepiece is just as historic as it is contemporary today. Panerai resonates boldness tempered by fine lines and simple solid color backdrop (often jet black and ash grey). Its Radiomir 1940 has the adventurous air of its time, when aviators would test the limits of their crafts across big swath of seas. Daring and sturdy, Radiomir 1940 and Panerai’s historic collection will charm the classic lover. On the other hand, its Luminor line, while keeping in tune with Panerai’s romance with the color simplicity of early-nineteenth century (leathery brown) presents more complex and exciting dial and casing style. The Chronograph Platino for one appeals to a modern CEO who demands function and vanity in one piece. 
Panerai is available at Shreve & Co. on Post Street, San Francisco.

Friday, March 14, 2014

Panerai celebrates the present with the past

Posted by Shreve & Co. at 5:00:00 AM in Panerai (29)

The new Panerai 2014 collection features the elegance and functionality of the signature by highlighting the past, its heritage. Among its latest collections, the Radiomir 1940 brings back to mind the brand’s commitment to meet the Royal Italian Navy’s stringent demands for a watch: it should perform perfectly underwater in extreme conditions (war and cold). To address the tension, the lugs were reinforced and made from the same material as the casing to seal off the movement. The same classic robust look of this model is brought back this year with some tweaks and a more advanced engineering. The Radiomir 1940 Chronograph Oro Bianco has all the celebrated functionality of its ancestor with much flair. It features the Panerai OP XXV caliber, 12 ¾ lignes, 22 jewels, Glucydur balance, and Incabloc anti-shock device, among others. The new becomes better by keeping its old spirit.
Panerai is available at Shreve & Co. in Portland, Oregon, as well as San Francisco, California and Palo Alto, California.

Thursday, February 06, 2014

Time in your pocket

Posted by Shreve & Co. at 11:48:01 PM in Panerai (29)

What if you only need the practical value of a watch but you don't want wearing it? You need a gadget to keep track of time but don't want something strapped around your wrist. Then all you probably need is a pocket watch. Many pocket watches are keepsakes handed down from one generation to another and serve as a unique testament of one's lineage. If you don't have an heirloom pocket watch, try Panerai. Pocket watches are among Panerai's premier collection of watches. Panerai has been making quality watches since 1860. It was founded by Giovanni Panerai in the city of Florence, region of Tuscany in Italy during the period of Renaissance. One of Panerai's undisputable achievements is being the exclusive supplier of high-precision instruments to the Royal Italian Army in the early 1900s.
The mantra of Panerai watches can be reduced to three things: passion, technical excellence and exclusive design. Panerai is available at Shreve & Co. in Palo Alto, California, San Francisco, California, and Portland, Oregon.

Friday, December 27, 2013

A Masterpiece in Your Pocket

Posted by Shreve & Co. at 3:05:27 AM in Panerai (29)

The Panerai Pocket watch, officially PAM 446 Pocket Watch Tourbillon GMT Ceramica, is a celebration of the origins of watchmaking and an evidence of the Swiss company’s passion for innovation as well as tradition. The exclusive masterpiece echoes the history of Panerai, as the brand’s earliest timepieces had been known as the “Pocket watches made by the main Swiss makers.” Nevertheless, it finds itself among the most admirable contemporary haute horlogerie pieces. The P.2005/S movement, which can be viewed clearly through Paneria’s iconic open dial design, is enhanced by a sophisticated tourbillon oscillating perpendicular to the balance at two rotations per minute. A small ecru disk within the small seconds dial at 9 o’clock reflects the rotation of the tourbillon, making the skeleton dial not only a source for accurate time but also a wonderful display of horology expertise. The 59 mm diameter black ceramic case of the pocket watch is attached to a strong nautical-inspired chain, which can be detached and replaced by a back support.
Find the pocket watch tourbillon by Panerai at Shreve & Co in Palo Alto, San Francisco, and Portland.

Friday, November 22, 2013

A Classic Dive

Posted by Shreve & Co. at 10:44:04 PM in Panerai (29)

Some watches are classic, and some are updated. Panerai Luminor Marina Automatic is both. On top of that, it is a dive watch. Updated with modern precision, the Italian dive watch features an automatic mechanical movement and personalized oscillating weight. True to its intended function, Marina is water resistant up to 300 meters, and bears a comfortably fitting wide strap and large buckle that secures its screw-down stainless steel square case in place. The Panerai appeal sticks with the classic and boldly simple watch face, sparsely decorated with the essential indicators. With not too many frills functioning on the side, the Panerai Luminor Marina Automatic is a no-nonsense watch that gives you the time-tested durability of a classic watch, the reliable precision of a modern one, and the commitment and service of the name that has served as timekeeper in Italy for more than a century and a half.
Find Panerai at Shreve & Co. in Portland, Oregon.

Saturday, October 12, 2013

The Face of Time

Posted by Shreve & Co. at 3:13:54 AM in Panerai (29)

One of the most distinctive elements of a Panerai watch is its dial, the brand’s elegant expression of functional simplicity. The Italian watch company established at Florence, Italy in 1860 manufactures its Swiss movements in Switzerland while maintaining headquarters in its birthplace Florence.  As a result, Panerai timepieces are crafted with Swiss expertise and designed with Italian sophistication. Its emblematic minimalistic dial design has remained substantially constant and unfazed since Panerai’s inception in 1938. The decision to keep an essential part of a timepiece unchanged could have meant obsolescence, but to Panerai it became an identity. Today, Panerai is among the most recognizable names in the industry as it continues to present the ever changing face of time in constantly good form.
Check out Panerai at Shreve & Co. on Post Street in San Francisco – authorized retailer for Panerai.

Saturday, August 31, 2013

The Panerai Illumination

Posted by Shreve & Co. at 2:43:15 PM in Panerai (29)

Like other truly successful watch companies, Panerai watches all reflect a shared feature and language unique to the brand. Its most distinctive style is a large cushion case sporting highly legible dial and a wide variation of highly polished steel bracelets and rubber or leather straps. The Panerai Luminor 1950 GMT, one of the brand’s flagship models, enjoys considerable popularity in the contemporary watch market. This model’s cushion case is fashioned from solid brushed stainless steel, with a watertight polished steel crown that is protected by Panerai’s trademark crown protecting device – a half crescent device that keeps the crown locked unless the release lever is pulled back. The 44mm round case is topped by a non-too fancy dial with amazing legibility day or night. This amazing feat, which is also a Panerai distinction, is achieved through its non-radioactive Luminor material that sheds luminescence to the markers. It is a perfect wear for men of action and distinction looking for versatility, legibility and presence. 
Shreve & Co. on Post Street in San Francisco is an authorized dealer for Panerai.

Sunday, July 28, 2013

Where it All Began

Posted by Shreve & Co. at 12:39:43 PM in Panerai (29)

The rich history of Officine Panerai began in the Giovanni Panerai’s watchmaker’s shop at Ponte delle Grazie, Florence in the 1860’s. The shop also served as the city’s first watchmaking school before the brand moved to Pallazo Arcivescovile in Piazza San Giovanni, where its workshops still stands today under the more recent name “Orologeria Svizzera”. Panerai made its first recognizable dent in the history of horology when it created and patented Radiomir, a substance radium-based luminous powder, which it used to illuminate the watches it created for the Royal Italian Navy. Almost 40 years later, Panerai surpassed itself by replacing the functional Radiomir with an even better Luminor, made of tritium-based compound that was also patented as a Panerai trademark. After that achievement, the watchmaking brand has not stopped producing excellent watches and complications with its own touch of military efficiency.
Find Panerai at Shreve & Co. in Portland, Oregon – an authorized dealer for Panerai.

Saturday, June 15, 2013

A Fusion of Substance and Form

Posted by Shreve & Co. at 12:25:32 PM in Panerai (29)

The Panerai watch company flies a banner of seasoned expertise and astute discipline, which is not something unexpected given the brand’s history closely tied to the navy and marines. Oficine Panerai’s contemporary Radiomer 10 Days GMT remains loyal to that heritage. The chronograph’s Panerai P.2003/6 calibre is an automatic mechanical movement that is executed entirely in-house. It has 290 components which support multiple key functions like hours, minutes and small seconds, as well as date, second time zone and 24 hour indicator. It also has a circular power reserve indicator that warns the wearer how much time of the 10 day power reserve is left. Like all other Panerai watches, Radiomer 10 days is not just about functionality. The reliable, precise instrument is encased in 47mm polished steel case with patented wire loop strap attachments. The modern and sleek chronograph is held in place by brown Panerai personalized alligator strap and large size polished steel buckle. This is the watch for the man who looks for both admirable substance and sophisticated form.
Find Panerai watches at authorized dealer Shreve & Co. in Post Street, San Francisco. 

Monday, May 13, 2013

A Tradition of Military-like Precision

Posted by Shreve & Co. at 7:30:58 AM in Panerai (29)


The first Officine Panerai Collection was unveiled to the public in 1993 aboard Durand De La Penne, an Italian Navy cruiser. The ceremony, which was attended by Duke Amedeo D'Aosta, was a fitting backdrop to the collection’s inspiration  - Panerai’s long history of creating hardy, reliable gear for navies and commandos during World War II and afterwards. The three watches that comprise that historical set are the Luminor, Luminor Marina, and Mare Nostrum.  Made of materials par excellence such as stainless steel and titanium, their corrosion-resistant and hypoallergenic cases house robust, precise and exclusively-built in-house calibers.  Both materials and movement of every piece are especially built to endure extreme conditions such as those in which military men operate. Whether in rugged combat missions or in other physically extreme professions, Panerai watches carry on its tradition of reliability and design excellence.
Check out Panerai watches at Shreve & Co. in Palo Alto – trusted dealer for Panerai.

Sunday, March 24, 2013

Panerai and Royal Italian Navy: Sharing Each Other's History

Posted by Shreve & Co. at 5:53:15 AM in Panerai (29)


Originally developed for use by the Royal Italian Navy, Panerai watches exhibit exclusively patented designs able to support extreme environments such as underwater. The technical excellence of these watches springs from the company’s many years of supplying high-end precision instruments for the Navy. Panerai’s designs reveal their expertise in precision instrument manufacturing. The first of these designs, patented on 1916, is Radiomir. The model name is based on the radium-based powder used in measuring instruments that gives luminosity to the calibration dials and hands. It was prototyped in 1936 for use in First Submarine Group Command of the Navy, followed by an actual production two years later. The original features have been improved further and been added with additional features for maximum performance. And due to Panerai’s pursuit on superior performance, Radiomir was superseded by a new model patented on 1949, called Luminor. The name is signified by a Tritium-based compound that is a self-luminous substance. Today, you can have these historical designs as Radiomir 1940 and Luminor 1950 at Shreve & Co. in Post Street, San Francisco – an authorized dealer of Panerai.

Wednesday, February 20, 2013

Exclusively Panerai

Posted by Shreve & Co. at 5:07:52 AM in Panerai (29)


From the calibre to the strap, PAM000530 has the Panerai mark of excellence and exclusivity. The  PAM00530 Luminor 1950 Rattrapante 8 Days Titanio is geared with Panerai P.2006/3 calibre, an in-house , hand-wound mechanical movement executed in Panerai’s  manufactory  in Neuchâtel, Switzerland. It also comes with a special patented system of spring barrels to indicate the status of its 8-day linear power reserve. This 2013 haute hologerie swiss watch retains an elegant finish of titanium case and personalized rubber strap with trapezoidal brushed titanium buckle, exclusive from its manufacturer. The neat look, however, belies a bundle of functions that characterize a top-class chronograph. Its black dial sports luminous hour markers that allow legibility even in low-light areas. The minute counter is at 3 o’clock, minute at 9 o’clock and the power reserve indicator at 6 o’clock. The back case is made of clear sapphire crystal through which the mechanical movement can be viewed. The PAM00530 is, indeed, a trademark of Panerai in its entirety.  Check out Panerai through their select authorized dealers and company-owned boutiques. Schiffman’s Jewelers is an authorized dealer for Panerai.   

Saturday, October 27, 2012

The Astronomer

Posted by Shreve & Co. at 12:00:00 AM in Panerai (29)


Human technology changes and improves from time to time; sometimes rapid, sometimes slow. But sure enough Officine Panerai evolves with the times.  Through elaborate mixtures of aesthetics and high-end watch making, Panerai created a concept piece – the most complicated piece Panerai ever made. As a tribute to Galileo Galilei and his genius, Officine Panerai produced 30 examples of a Tourbillion with the Equation of time. They deemed it L’Astronomo. The Equation of Time pertains to the difference between the ‘apparent solar time’ (time told by the sun) and the ‘mean solar time’ (time told by the watch). Because of the earth’s peculiar orbit and axis, these two vary every day except for four days a year. They differ up to 15 minutes – faster or slower. The L’Astronomo also tells the sunrise and sunset times but these vary from location to location. Panerai takes care of this by customizing each piece to have the owner’s chosen city and location as the reference point. Not only does the name of the chosen city and the mil estimation engraved on the back, the watch also features a map of the sky above the chosen city installed on the lower part of the device. Depending on the hemisphere chosen, this disc spins left or right updating the night sky above the chosen city. This 50mm watch seems heavy. But it is actually lighter than it looks because the case is in titanium. It is also available in a pink gold case on request. To see the L’Astronomo, visit Shreve & Co. – authorized dealer of Officine Panerai

Thursday, September 13, 2012

A perfect fusion of Style and Durability

Posted by Shreve & Co. at 12:00:00 AM in Panerai (29)


Guess what Chuck Liddell (a UFC Hall of Famer), Damien Hirst (world’s richest living artist), and Andre 3000 (one half of the famous hip-hop duo, Outkast) in common? All have been spotted sporting Panerai wristwatches. But they’re not the only celebrities having Panerai in their collections. Bill Clinton, John Mayer, Heidi Klum, Hugh Grant and many more celebs also make the list. And this would not surprise a watch aficionado as Panerai is known to be, if not the epitome of, the perfect fusion of style and durability. The Luminor submersibles have always been go-to pieces by rugged but sophisticated men and women. Panerai has been a trusted teller of time and accessory by celebrities, fashion devotees, brands like Ferrari, and even the Italian Navy during World War II. Whether you’re 300 meters down the ocean or in the red carpet, Panerai watches will prove to be perfect for any occasion. It is simple, accurate, durable and stylistic. You can never go wrong with a Panerai. For anything Panerai, visit Shreve & Co.—an authorized dealer of Panerai watches. 

Wednesday, June 06, 2012

Subplot of a signature timepiece

Posted by Shreve & Co. at 12:00:00 AM in Panerai (29)


Talk of law of supply and demand in reverse—the Italian brand Panerai watches are manufactured at less than what the market demands to create brand snootiness, which our individualist ego is subconsciously attracted to in a Freudian kind of way. Take the U.S. Navy Seals, an elite force that many shoot for, but only a few hit the mark; a super exclusive fighting group of men and women who have nothing to do with Panerai watches. Or so we thought until we realize this elite force was inspired by a group of Italian frogmen some seventy years ago. It was the Second World War, and we arrive at a Mediterranean outpost where daring Italian combat frogmen are assembled for a kill. The target is Allied ships prying over North Africa’s coast and the frogmen belong to the Decima Flottiglia MAS, Benito Mussolini’s elite force of the Italian Navy. These combatants are to board mini-submarines that are actually manned torpedoes and drive them to enemy ships undetected. On target lock, they shall stay the course until, just moments before impact, must jump ship, or so to say, to avoid being cannon fodder. They are daring, brave, patriotic, and they do it in style. They wear Panerai watches. An authority in manufacturing submersible timepieces, Panerai served as the official time-keeper for the Italian Navy during the war. Panerai has withstood the war and now must withstand the horde of fashionable people who want one of its limited editions.
Image: Officine Panerai Luminor 1950 Submersible 3 Days Automatic PAM 00305


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