Friday, July 22, 2016

The Watchmaker

Posted by Shreve & Co. at 9:20:00 AM in Parmigiani Fleurier (29)

Not many realize that Parmigiani, the luxury Swiss watch brand, is inspired by the founder’s obsession with restoring old watches. A quick look at Parmigiani models, you’ll see that most of Parmigiani’s styles mirror the golden era of wristwatches. Whether it’s a Kalpa or Tonda, the watches reflect the intricate parts moving seamlessly guided by precision engineering.  We got a glimpse of Michel Parmigiani, the founder, and his passion for watch restoration, in an exclusive interview with The Jewelry Editor. He’s reported to hold the record of working on more old watches than any other watchmaker. He can, in fact, tell you if your old watch deserves a restoration or if it can fetch a great value with one look.  “As a modern observer, look closely at the finishes of the case, the dial, and how it is made,” he said.
Parmigiani is available at Shreve & Co. on Post Street, San Francisco.

Friday, May 20, 2016

Tonda 1950, what luxury watch should be

Posted by Shreve & Co. at 12:00:00 PM in Parmigiani Fleurier (29)

It’s the very embodiment of the Parmigiani Fleurier style: the Tonda 1950 watch. The streamlined profile fused with seamless forms highlights the elegance and luxury of the brand . Tonda 1950 features a full-stone set in either a 39mm white or pink gold case. You also have five different round diamond sizes to choose for the dial, which are positioned meticulously with the smallest stone at the center and surrounded by larger diamonds. When struck by light, the diamonds create a stunning brilliance that rivals the most elegant jewelry diamond bracelets. On the technical side, Tonda 1950 houses a PF701 automatic movement and a 42-hour power reserve. The strap, meanwhile, can be a mother-of-pearl calfskin or rose gold links. This is a watch that you’d want to show off in a formal evening. 
Parmigiani is available at Shreve & Co. on Post Street, San Francisco.

Friday, March 25, 2016

Two luxurious brands together

Posted by Shreve & Co. at 11:00:50 AM in Parmigiani Fleurier (29)

Parmigiani partners with Bugatti to create a most stunning, sharp timepiece to celebrate the unveiling of the Bugatti Chiron, the much-anticipated successor to Veyron. The Parmigiani PF Bugatti 390 concept watch was launched along with the car at the Geneva Motor Show. The watch mirrors the supercar’s curves and sleek edges, even mimicking a tube with barrels as a cover top design that suggests Chiron’s powerful engine. Moreover, a “Louis Chiron” is engraved on the watch in honor of the race driver that inspired the super car.  The watch exhibits precision engineering with three planetary gears that reduce ratio function and torque transmission for centering force at different levels. Likewise, the hands are secured with a worm screw on silver mainspring barrels. Parmigiani and Bugatti have been partners for over ten years now. 
Parmigiani is available at Shreve & Co. on Post Street, San Francisco.

Friday, February 12, 2016

Watches don’t only tell time

Posted by Shreve & Co. at 7:00:00 AM in Parmigiani Fleurier (29)

In a high-octane corporate environment, where being competitive is the basic requirement, power dressing can be that small advantage to tip the balance to your favor. Your credentials and achievements do matter, but what if you’re against a similarly high achiever?  Your one advantage may be that watch you’re wearing. As silly as it sounds, people do judge each other by what they see. Imagine you’re wearing an ordinary watch, while the other guy is donning a Parmigiani Fleurier? If you’re the big boss, who do you think projects more confidence or “brand value” that best represents your company to important clients. Likewise, the suit, trousers, and shoes you’re wearing will matter. But the watch, in particular, not only tells you time, but tells others what stuff you’re made of. 
Parmigiani Fleurier is available at Shreve & Co. on Post Street, San Francisco.

Friday, December 18, 2015

In Harmony with the Past

Posted by Shreve & Co. at 10:15:02 PM in Parmigiani Fleurier (29)

We grew up being taught that the present time is the most important time of our lives. The actions and events from yesterday are no longer here, so why bother? The present in this very moment is the time you are making choices and decisions that will not only change the now, but the future as well. The Parmigiani Fleurier’s story, however, has been built not on such a theory. Michael Parmigiani, the founder, has always believed in the importance of the past. In fact, the brand Parmigiani Fleurier was born from the art of restoration and is the keystone of its identity. This gave rise to a freedom of creation, enabling the incorporation of styles inspired by treasures from the past, as well as the wildest dreams of the future.
Parmigiani Fleurier Collections are available at Shreve & Co. in Post Street, San Francisco.

Friday, October 16, 2015

The Tonda 1950 Clarity

Posted by Shreve & Co. at 3:59:30 AM in Parmigiani Fleurier (29)

Parmigiani Fleurier is one company that sits on the top rung of the watchmaking ladder. In 2006, its Bugatti 370 was awarded "Watch of the Year" award by the Japanese Press. This is a testament to the watchmaking expertise and design genius. But according to Parmigiani Fleurier, its another model that embodies the very essence of the company's signature style. That model is the Tonda 1950 with its streamlined profile and the perfect blend of its face and forms. But add to this already beautiful piece the charm of fully stone-set dial, the piece looks more magical. This model is called the Tonda 1950 Clairty. The piece underscores the elegance of the piece by enhancing the diamonds. This full stone-set model brings a vibrant new look for luxury. 
To get your hands on this new take on a Parmigiani Fleurier classic, visit Shreve & Co. in Portland, Oregon.

Friday, August 21, 2015

What makes Parmigiani Fleurier tick

Posted by Shreve & Co. at 9:00:00 AM in Parmigiani Fleurier (29)

The sleek, stylish, watch designs notwithstanding, Parmigiani Fleurier watches owe its market acceptance to that piece of engineering inside the case: the movement. Unknown to many watch lovers, a few companies specialize in watch movement, including research and development to continuously improve the engineering. In Parmigiani Fleurier's case, it relies on Vaucher Manufacture, a company founded in 2003 to concentrate on creating advanced movement for Parmigiani Fleurier. While the watch company focuses on promotional activities, Vaucher concentrates on creating precise movements for the watch's high-end and prestige lines. Based in Fleurier in France, Vaucher is also behind the complications atelier, which is one of Parmigiani Fleurier's signature features. When you appreciate a Parmigiani Fleurier, appreciate, too, the machine inside the watch that makes the watch tick.
Parmigiani Fleurier is available at Shreve & Co. in Palo Alto, California.

Friday, June 26, 2015

Summer look

Posted by Shreve & Co. at 11:00:00 AM in Parmigiani Fleurier (29)

It's trendy and hot and it's a Parmigiani Fleurier. The Tonda 1950 features jubilant colorful straps that complement a graphic finish and the simplicity of the dial design. The lively technicolor style evokes the exuberant feel of summer and a trendy showcase to match your colorful casual dresses. The strap is made from either an alligator scale skin or a smooth or stamped calfskin. The strap is likewise overlaid with silver for added luxury and accented with a fuchsia tone. Moreover, the Tonda 1950's metallic hints make it a pop classic that transforms your everyday summer look into a stunning style. The style is flexible; you can wear it on a semi-formal dress one day or as a beachwear accessory on another day. It's a radiant watch for the hot days ahead.
Parmigiani Fleurier is available at Shreve & Co. on Post Street, San Francisco.

Friday, May 01, 2015

The Watch for success

Posted by Shreve & Co. at 2:00:00 AM in Parmigiani Fleurier (29)

One way to create a mark in fashion is to stay away from trendy styles. For example in watches, that means considering a watch with corners to stand out among round cased-luxury watches. Parmigiani Fleurier's Kalpa Collection is one of the stylish “watches with corners.” It is classic and timeless in elegance. Four-sided casings evoke elegance and power, which fit the style of a CEO or a VIP. Its black or brown leather strap adds class to the watch, a perfect gentleman’s timepiece for the boardroom or formal evening. Kalpa features a PF331 Calibre movement with 55-hour power reserve. It's a precision engineered watch with 220 small parts ticking in perfect unison down to the millisecond. When you wear a Kalpa, you're wearing the status and symbol of a successful person.
Parmigiani Fleurier is available at Shreve & Co. in Palo Alto, California.

Friday, October 31, 2014

Kalpa by Parmigiani Fleurier

Posted by Shreve & Co. at 11:00:00 AM in Parmigiani Fleurier (29)

The key to wearing a fashion style that stands out is to avoid trends; rather, wear something that's unique but appealing. In luxury watches, that means taking a break from round casings and considering the sleek corners of a Parmigiani Fleurier, the Swiss signature renowned for “watches with corners.” Notably, the Kalpa Collection evokes a classy air, a trait common to four-sided casings. Kalpa features a black or brown leather strap, which blends well with the case and giving it an expensive bracelet look. It's the gentleman’s watch you should have on glamorous gala nights. Moreover, the engineering is equally a marvel. It houses a PF331 Calibre movement with 55-hour power reserve. Its 220 parts are finely crafted to work in a seamless unison, never missing a beat of a second.
Parmigiani Fleurier is available at Shreve & Co. in Palo Alto, California.

Friday, September 19, 2014

What are watch movements?

Posted by Shreve & Co. at 8:00:00 AM in Parmigiani Fleurier (29)

There are 3 movement types that make watches tick: quartz, automatic mechanical, and manual mechanical. There’s a misconception that quartz is for cheap watch as mechanical is for luxury watch. No, a luxury watch like Parmigiani Fleurier can feature a quartz model, too; although hardly any cheap watch features a mechanical movement because it’s expensive to make. Invented by Japanese engineers, quartz uses battery to power the movement. On the other hand, mechanical movement is perfected by the Swiss. The oldest known movement, the manual, requires daily hand winding to keep the watch accurate. Mechanical movement is often marketed now as haute horlogerie (collectibles) because, they may be outdated, but they still evoke classic elegance. On the other hand, recent technologies now allow automatic movement, that is, a built-in rotor uses your wrist movement to wind the watch.  
Parmigiani Fleurier is available at Shreve & Co. in Portland, Oregon.

Thursday, August 14, 2014

The Watch and the car

Posted by Shreve & Co. at 9:29:11 PM in Parmigiani Fleurier (29)

With its classic and elegant style and precision movement, the Bugatti Aerolithe by Parmigiani Fleurier truly celebrates the supercar’s vision of high-class, high-flying living. Featuring 68 jewels, a 50-hour power reserve, and a titanium casing, among others, this watch is simply reserved for the Bugatti man. If you’re impressed with the timepiece, wait until you check out the car. Did you know that among the top ten most expensive cars owned by celebrities, five of them are Bugatti Veyron? Simon Cowell is one of them; he’s spotted driving a blue Bugatti with a smile in his face (imagine that, Simon without the trash-talk). But the real cake about Bugatti is, it’s the fastest road car today even beating the Ferrari Enzo with a top speed of 254mph vs. the Enzo’s 218. Only a few, indeed, are chosen for the watch and the car.
Parmigiani Fleurier is available at Shreve & Co. in Portland, Oregon.

Friday, July 04, 2014

Bugatti vs. Transforma

Posted by Shreve & Co. at 9:00:00 AM in Parmigiani Fleurier (29)

The problem with Parmigiani Fleurier watches is that it’s hard to decide which of its model to buy. With a slew of impressive styles and precision movement at your fingertips, which one to choose? The Bugatti Aerolithe and Transforma are but two of Parmigiani’s illustrious collections. The Bugatti does justice to its supercar cousin, featuring a sleek and chic but powerful look. With 68 jewels and 311 components ticking in unfailing unison, this Parmigiani watch ranks above other watches. Well, not really… the Transforma seems to challenge its sibling. Featuring anti-glare sapphire crystal and sapphire back and polished finishing, Transforma is that rare mix of vintage and modern look. Its 2–part round case is inspired by contemporary lines, while the dial set reflects a pre-war look. Clearly, it’s the best Parmigiani Fleurier watch in style, hmmm…or is it the Bugatti? You decide.
Parmigiani Fleurier is available at Shreve & Co. in Portland, Oregon.

Friday, May 30, 2014

Japan attacks Switzerland

Posted by Shreve & Co. at 8:00:00 AM in Parmigiani Fleurier (29)

The Seventies. It was an exciting moment for Japanese watchmakers when they perfected the quartz movement. Now watches could be sustained electronically with precision. The Seventies cast a wide dark cloud over Swiss watchmakers that had mastered manual and chronograph watch technologies over centuries of perfecting watchmaking. But economic realities set in and, soon, Swiss watchmakers were scrambling to get into the quartz technology. The centuries-old Swiss watchmaking was in peril. Parmigiani Fleurier, then an apprentice, wouldn’t believe the once cherished and admire Swiss watchmaking that had kept mankind on track of his time and goings-on and elevated Europe to the next level of modern living would just end in the seventies, thanks to the Japanese. Against the advice of industry observers at that time that the future is quartz, Parmigiani Fleurier would set in motion the resistance to keep Swiss watchmaking alive. He didn’t fail.
Parmigiani Fleurier is available at Shreve & Co. on Post Street, San Francisco.

Friday, April 18, 2014

Minimalist grace

Posted by Shreve & Co. at 12:00:00 PM in Parmigiani Fleurier (29)

The sleek corners of a Parmigiani Fleurier Swiss watch offer a refreshing sophisticated appeal in luxury watches dominated by round casings. The Kalpa collection, in particular, resonates a classy elegance peculiar to four-sided watch casings. The Kalpa casing blends smoothly with a black or brown leather strap that almost looks like a fine jewelry bracelet around a gentleman’s wrist. But it’s not just the outside that makes Parmigiani Kalpa an excellent addition to your luxury watch collection. It features a PF331 calibre with 55 hours power reserve. Likewise, it contains 32 jewels and 220 parts that work in seamless movement for precision timekeeping. The functions are simple including date indication, central hours and minutes and small second at 6 o’clock, reflecting an air of minimalist grace.
Parmigiani Fleurier is available at Shreve & Co. on Post Street, San Francisco.

Friday, March 07, 2014

Be Square

Posted by Shreve & Co. at 10:00:10 AM in Parmigiani Fleurier (29)

Tired of the common circular watch? Be square. 
We don’t have a historical trace how watches turned out to be circular, the preferred shape by most timepiece brands. It’s easy to imagine because the clockwise movement is circular, so the casing should in no way be any different. But the grandfather clock didn’t seem to subscribe to this idea. So do a few timepiece signatures that create square-ish watches like Parmigiani Fleurier. Its Kalpa collection brings the square timepiece to a new level, elegant, suave, modern, and sleek. Featuring power reserve of up to 55 hours and automatic winding, Kalpa proves that a square watch can be fashionable superior to traditional circular shapes. The casing melds with the bracelet in fluid motion that almost mimics a fine jewelry bracelet.  It’s time to be square. 
Parmigiani Fleurier is available at Shreve & Co. on Post Street, San Francisco.

Friday, January 31, 2014

Watches for that corporate look

Posted by Shreve & Co. at 9:37:34 AM in Parmigiani Fleurier (29)

In the grueling and highly-competitive corporate world, how do you tell everyone you mean business and you're on top of the game? Aside from everything contained in your curriculum vitae or portfolio and your communication skills, your success also depends on your looks. Believe it or not, superficial as it may sound, people judge us first by appearance. We also tend to draw people our looks deserve. In the corporate setting, structured clothes--like tailored jackets and trousers and coats and blazers are professional. Looking neat and simple yet classy and elegant would mean to tell the world you are responsible, and organized. Designs in darker colors and shades and simpler geometric patterns also tend to look more professional. For style, you may work around accessories. Discreet metal-based jewelry is more classic and elegant that the flamboyant ones you wear in parties. Watches are perfect accessories in the corporate workplace, besides that fact the they're important too. Parmigiani Fleurier has a fine collection of men and women's watches perfect for your corporate look. The watches are trendy, modern and youthful and will surely standout in a dynamic work environment.
Parmigiani Fleurier is available in Shreve & Co. at San Francisco, California.

Friday, December 20, 2013

The Flourishing Art of Watchmaking

Posted by Shreve & Co. at 11:19:21 AM in Parmigiani Fleurier (29)

Those who are familiar with the artistic flourishes and fine watchmaking craftsmanship of Parmigiani Fleurier Swiss watches surely enjoy the delightful anticipation that comes with every timepiece that the brand unveils. Created by artisans, Parmigiani Fleurier distinguishes itself with flawless movement, polished jewels, evocative aesthetics and expertly executed components. The brand’s founder himself, Michel Parmigiani, is a man of the art – a watchmaker at heart whose creative works are fueled by a strong desire to produce unique timepieces that bind traditional watchmaking and contemporary appeal together in one interest-piquing package. Part of that uniqueness comes from the brand’s insistence to veer away from watered-down mass production and using time-tested watchmaking techniques to ensure each piece will be enjoyed by future generations in its gloriously beautiful state. The most intriguing distinction for Parmigiani Fleurier is the artistic sense that comes with every model that it launches, from vibrant concepts such as the Quaestor Labyrinthe, to truly artistic designs like marquetry-infused dials. Always vibrant, always mechanically excellent.
Find Parmigiani Fleurier watches at authorized retailer Shreve & Co. in San Francisco.

Friday, November 15, 2013

Time for Samba

Posted by Shreve & Co. at 12:01:26 PM in Parmigiani Fleurier (29)

The Parmigiani Fleurier has been founded on a strong conviction to restore the value of Swiss watchmaking as an art and heritage. This founding principle runs in the veins of every timepiece and chronograph produced by Parmigiani Fleurier, such as the Parmigiani Toric Tecnica Samba minute repeater with tourbillon. The 42mm timepiece is inspired by the colors and motions of Brazilian samba. The platinum case encloses a white gold dial with feather motif that is hand-engraved so meticulously to show the grain and texture of the details upon close inspection. Superluminova enhances the readability of the watch’s blued steel hands, while at the 6 o’clock aperture a high-end tourbillon is held aloft by its steel bridge. The hinged case back is decorated with the same motif in vibrant enamel and opens to reveal the fine Calibre PF351 movement that runs the whole show. Like an enchanting dance piece, the Toric Tecnica Samba skips with the beat in the most elegant fashion.
Find Parmigiani Fleurier at Shreve & Co. on Post Street in San Francisco – an authorized dealer for Parmigiani Fleurier.

Friday, October 04, 2013

The Oval – Never Been as Beautiful

Posted by Shreve & Co. at 12:01:09 PM in Parmigiani Fleurier (29)

The Oval, sometimes called an Ellipse, symbolizes the Cosmic Egg. It has been believed to represent the ascent and descent, involution and evolution. Ovals are strong symbols of immortality, symbolism still used today by Easter eggs and things Oval. In fact, in days gone by the egg, due to its shape, was a symbol of the earth. Thanks to its obvious association with the beginning of life, it has also been the basis of many ancient creation stories. It has been a symbol of fertility, rebirth and the cycle of life. These latter symbols are so close to what Springtime is all about that it’s no wonder it’s been an important part of Spring celebrations since pre-Christian times. Keeping in mind the symbolism, aside from its beauty, Parmigiani Fleurier, offers the brand’s first and newest oval line, that features numerous different models, but all share the same unique elliptical middle part. Michael Parmigiani and his team conducted extensive research in order to achieve the perfect oval shape in terms of proportional harmony and ergonomics. Although the shape is traditionally feminine, the team has successfully created a perfectly gender-balanced collection, obtaining a magnificent harmony of styles and self-assured elegance. 
Come see it at Shreve & Co. in Palo Alto.

Saturday, August 31, 2013

A Legend: On the Road and on Your Wrist

Posted by Shreve & Co. at 2:27:18 PM in Parmigiani Fleurier (29)

Parmigiani Fleurier is among the youngest legends in the watch making industry. Founded in 1966 by prolific horologist Michel Parmigiani in the heart of Val-de-Travers in Switzerland, it has an infantile lifespan in relation to the dominant centuries-old Swiss haute horlogerie brands. But no, Parmigiani Fleurier is certainly not a fledgling, as evidenced by the multiple global awards it has garnered for its exceptional timepieces. One of such is the “Watch of the Year” Award it received in 2006 from the Japanese press for its Bugatti model based on the equally legendary Bugatti Veyron supercar. The appealing initial idea of the brand was to create “an engine block on the wrist that also tells time”, which gave rise to a highly complex and technical assembly arranged like a transversal engine. It is designed for perfect execution, inspired by the advanced engineering from the automotive industry. When the name is Parmigiani Fleurier, you buy a watch and take home a legend. 
Shreve & Co. in Portland, Oregon is an authorized dealer for Parmigiani Fleurier.

Sunday, July 21, 2013

On Top of the Watchmaking Waves

Posted by Shreve & Co. at 3:35:29 AM in Parmigiani Fleurier (29)

A shared passion for excellence bonds Italian yacht maker Pershing and Haute Horlogerie brand Parmigiani Fleurier in a unique partnership for the ultimate watersports timekeeping device. True to both brand’s devotion to traditional craftsmanship and refined materials, Parmigiani’s Pershing collection bears urban style refinement that features bold stylistic codes and original lines. Since its launch in 2007, the collection has always wowed the watersports crowd for its impressively elegant yet hardy timepieces. The newest piece in the set, the Pershing Tourbillon Abyss, yet again garnered a round of applause from watch makers and connoisseurs alike when it was unveiled in this year’s SIHH trade fair. The 45mm double brushed titanium case, trimmed by a rose gold bezel and hand-chamfered bridges, provide a sophisticated and reliable protection for the Calibre PF510 30-second tourbillon movement and its 237 components. The 100 meter water-resistant watch, with its central hours and minutes, separate second indicator and a one-week power reserve, is a perfect combination’s perfect output for those who dare find adventures on the open seas.
Check out Parmigiani Fleurier’s Pershing collection at Shreve & Co. in Portland Oregon.  

Friday, June 07, 2013

A Fresh Touch to a Time-tested Favorite

Posted by Shreve & Co. at 1:34:25 PM in Parmigiani Fleurier (29)

Subtle elegance is the overarching theme of Parmigiani Fleurier’s Tonda 1950 Diamond-Set Mother of Pearl design. The latest extra-flat stone-set model from the contemporary Swiss watchmaker finds a new dimension of horlogerie refinement. The rose or white gold 39-millimeter case falls nowhere short of grandeur in its bezel’s 84 brilliant cut diamonds and sleek feminine profile. The dial is an even more stunning display. Two optional shades of mother pearl provide a rare and sophisticated backdrop to the watch’s restrained delta hands and appliqué indexes. Whether it is the Tahitian grey or the white mother of pearl, the dial’s iridescent sheen breathes vitality into the whole timepiece. All the watch’s 145 components, including the PF 7 automatic movement driven by a micro-oscillating weight in intricately decorated platinum, are masterfully crafted and pieced together in Parmigiani Fleurier’s independent, verticalized watchmaking center. Check out this deliberately scaled-down and highly functional timepiece from the maker of elegance itself.
Visit Shreve & Co. In Portland, Oregon – authorized dealer for Parmigiani Fleurier luxury watches.

Saturday, May 04, 2013

Keeping the Swiss Watchmaking Spirit Alive

Posted by Shreve & Co. at 1:23:16 PM in Parmigiani Fleurier (29)


The quaint, Swiss town of Fleurier, which is now a part of the new Val-de-Travers region, is the cradle of Nobel laureates Charles Edouard Guillaume and Daniel Bovet, and the seat of the high-end watch designer and manufactory Parmigiani Fleurier. Inspired by the rich history of this small town, watchmaker Michel Parmigiani and the Sandoz Family Foundation built the brand with passion to restore the Swiss heritage of fine watch making. Undeterred by the challenges of the quartz movement, the determined heads and hands behind the now world-famous brand produced original in-house calibers with outstanding mechanisms that honor the traditions of good old Swiss watchmaking. The grand complications and the persistent success of the Toric watches, the Tonda, Kalpa and Bugatti watch models are tangible evidences of Switzerland’s unsurpassed heritage of haute horlogerie that remains vibrant under the name of Parmigiani Fleurier.
Find these valuable collections in selected authorized dealers such as Shreve & Co., with store location in Palo Alto.

Friday, March 15, 2013

Music, Marquetry and Fine Timetellers

Posted by Shreve & Co. at 10:02:47 PM in Parmigiani Fleurier (29)


Parmigiani Fleurier is dedicated to uphold the traditional arts and crafts of Swiss watch making. However, its adherence to the ancient and celebrated Swiss heritage of excellence and precision is the only thing conventional about the brand. Everything else about Parmigiani Fleurier is revolutionary. The latest addition to its creative feats is a collection of musical pieces in wood and marquetry. The artful wooden dial of the iconic Tonda Tourbillion model comprises more than fifty pieces of dyed wood. Ingenious Parmigiani Fleurier turned the turbillion into a guitar sound box backdropped by the famous Union Jack and Stars and Stripes. The choice of design is a tribute to the two most influential countries in rock and roll history. Parmigiani's Tonda Woodrock (with the British Union Jack) and Tonda Woodstock (with the U.S. banner) display the Swiss watch maker's acumen in horlogerie design and calibre. Check out these fresh designs that celebrate music, arts and Swiss watches at Shreve & Co. in Portland Oregon  - authorized dealer of Parmigiani Fleurier.

Wednesday, February 13, 2013

The Passion of Parmigiani

Posted by Shreve & Co. at 11:16:44 PM in Parmigiani Fleurier (29)


Michel Parmigiani is an extraordinarily talented and headstrong man. He was just about to start his career in horonology in the 1970’s at Couvet, Switzerland when the wave of quarts movement in Japan cruelly crippled the trade of Swiss traditional watchmaking. Despite gloomy prospects and a flood of advices from well-meaning friends, Michel opened his own workshop and dedicated himself to restoring valuable timepieces and assembling unique ones for collectors the way Swiss watchmakers of old always have, and built a reputation for himself. His obstinate persistence to hold on to the trade of his passion  flourished over time and gave birth to Parmigiani Fleurier – the premier Swiss watch brand that holds on to the values of restoring old masterpieces and creating new ones. Each piece lovingly put together by Parmigiani Fleurer is a tangible reminder that adversity cannot win over passion and excellence. For more of Parmigiani’s timepieces, visit Shreve & Co. at Post Street. San Francisco. 

Tuesday, January 15, 2013

A Call to Restoration

Posted by Shreve & Co. at 12:00:00 AM in Parmigiani Fleurier (29)


All the best stories started out with a crisis. Parmigiani Fleurier’s isn’t any different. In 1974, Michel Parmigiani had just graduated college to face an unprecedented fall of the Swiss watch industry. Thanks to the influx of quartz movements coming in from Japan. Swiss watchmakers were oblivious and didn’t see it coming. The quartz crisis came to full effect and wiped out 90,000 jobs. But despite of the situation and the seemingly impendent doom, Michel Parmigiani moved forward with his plans against the views of many; against the odds. With a passion for restoration, he started a company to do such that. It was called the Mesure et Art du Temps. On the side, in his small workshop, he manufactures unique pieces for collectors. He was playful with his mastery of mechanical complications. It took people, important people, to notice his brilliance and skill. It was then that he was pushed to create his own brand and make his vision a reality. From then on, Michel Parmigiani and the Parmigiani Fleurier brand took form and began putting wings into their dreams of creating mechanical feats of beauty and art. Just after a few years, Parmigiani Fleurier has created seventeen calibers in-house, produced six collections, and four world-firsts. And staying true to its restoration passion, Parmigiani Fleurier helped brought back the love for traditionally Swiss-made mechanical watches. For your Parmigiani Fleurier timepiece, visit Shreve & Co. – authorized dealer for Parmigiani Fleurier

Tuesday, October 23, 2012

A Class in Itself

Posted by Shreve & Co. at 12:00:00 AM in Parmigiani Fleurier (29)


Parmigiani Fleurier is synonymous to state-of-the-art technology wrapped in beauty. And everything that come out of from Parmigiani Fleurier is handcrafted by expert artisans in Switzerland. To equal the talent of the craftsmen, Parmigiani Fleurier only uses the best materials for their creations. Each watch reportedly takes 400 hours to complete. This creates exclusivity resulting in the production of only a few thousand pieces each year. In 2006, Parmigiani Fleurier watch Bugatti 370 garnered the praise of the Japanese Press by winning the “Watch of the Year” title. The watch was made to be a driving watch based on the supercar made by Bugatti, the Veyron. Since its founding in 1996, Parmigiani Fleurier rose to be a high-end watch manufacturer known for their iconic modern Kalpa, Tonda, the grand complications of Toric models and the Watch of the Year winner: Bugatti 370. This success is strongly attributed to the independence of Parmigiani Fleurier; the freedom of the creation that’s breathing life into concepts of mixing the gems of the past with the dreams of the future. A brand that’s truly a class in itself. To be one of the privileged few, visit Shreve & Co. – authorized dealer for Parmigiani Fleurier.

Thursday, August 16, 2012

Young and passionate

Posted by Shreve & Co. at 12:00:00 AM in Parmigiani Fleurier (29)


Amidst the crowd of age-old signature timepieces, a young upstart stands out, confident in its elegance and workmanship.  Parmigiani Fleurier, inspired by its “ancestors” and driven by its youthful passion started when a young Swiss watchmaker opened a shop in the mid-seventies to restore luxurious watches. Founder Michel Parmigiani grew up in a remote town in Switzerland, where he was introduced to the traditional Swiss watch craftsmanship and creativity. He got hooked in the mastery of the watchmaking, and soon, would find himself restoring world-renowned watch brands. Aware of the exceptional quality in these watches honed by traditional craftsmanship throughout the ages in his home country, Michel was inspired to develop the Parmigiani Fleurier line in the mid-nineties as a trademark for high-quality but contemporary timepieces. Combining the expertise of craftsmen and industrial ingenuity, he created a perfect balance of beauty and function in every Parmigiani Fleurier watch. From the balance spring, to the dial, casing to the complications, Parmigiani Fleurier’s manufacture follows a precisely engineered link that makes each watch function seamlessly. Today, Parmigiani Fleurier is a masterpiece inspired by traditional elegance, yet it exudes a modern aura that reflects a classy urban lifestyle
Shreve is an authorized dealer for Parmigiani Fleurier.
Image: Parmigiani Bugatti Faubourg watch


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