Friday, August 12, 2016

What Jewelry to Give her?

Posted by Shreve & Co. at 11:00:00 AM in A. Jaffe (34)

Picking the right jewelry for your loved one isn’t all about luxury or trying to impress her with the most expensive piece. Although this is a good tactic if you have the resources, don’t just settle for the price as your basis of a diamond jewelry gift. More importantly, the jewelry should stand for something, a meaning that the two of you share. It can be a solitaire diamond that represents your one true love, or a sterling silver that exudes her uncomplicated lifestyle. It can also be a signature that you already have—an A. Jaffe, for instance—and now you want her to own one, too. Pairing jewelry is an age-old practice that need not to be explained: it’s a testament of two souls sharing something in common.
A. Jaffe is available at Shreve & Co. on Post Street, San Francisco and in Palo Alto, California.

Friday, June 10, 2016

Plan ahead in buying the wedding ring

Posted by Shreve & Co. at 1:55:00 AM in A. Jaffe (34)

Choosing the right wedding ring should be planned ahead so you make sure you end up with the band you’ll love for the rest of your life (or marriage, at least). First, start the research early, as far a year ahead from the big day. Second, narrow down your choices. Do you want a platinum or gold? Yellow or white gold? It’s easier to choose from a smaller set of options. Third, work around a budget. There’s no point thinking about platinum if you can only afford gold. Fourth, think about the future. Your preferred style may be trendy now, but what of ten years from now? If you’re unsure about style a classic design like an A. Jaffe wedding band is a safe bet. Lastly, only buy from an authorized seller.
A. Jaffe is available at Shreve & Co. on Post Street, San Francisco and in Palo Alto, California.

Friday, April 15, 2016

Places as heirloom

Posted by Shreve & Co. at 12:00:00 PM in A. Jaffe (34)

Heirlooms are not only about physical items that you keep, then pass on to the next generation. It can also be a place. Yes, an actual location that holds a special memory for you and your loved one that you can point to one day to your child. For example, the restaurant where you first dated, or the church where you got married. It can also be your first house as a couple, or the hospital where your first baby was born. It can even be as trivial—but no less memorable—as that bench in the park where you’d spend late afternoons as a young couple. However, this place may one day be gone and it’s beyond your control. So A. Jaffe has a wonderful idea: its Maps Collection allows you to mark the location with a diamond that you can wear as a pendant forever.
A. Jaffe is available at Shreve & Co. on Post Street, San Francisco and in Palo Alto, California.

Friday, February 19, 2016

Most perfect engagement ring

Posted by Shreve & Co. at 9:00:00 AM in A. Jaffe (34)

Some say the best engagement ring is the solitaire. It’s classic and stands the test of time. Others, however, prefer the latest trendy style, a halo or multi-stone ring, perhaps. Truth is, the perfect diamond ring is different for different people. It should match the personality or preference of the wearer, and less of what others like. That’s why it’s important that you get a signature diamond jeweler that can personalize the ring to fit your style. A. Jaffe, for instance, allows its customers to customize their engagement ring to achieve the most comfortable fit and, not the least, most memorable design for them. The signature has over 120 years in diamond craftsmanship and has gone through four time periods—Classics, Art Deco, Seasons of Love, and Metropolitan—making it one of most renowned and reliable brands when it comes to bridal and engagement diamond rings.
A. Jaffe is available at Shreve & Co. on Post Street, San Francisco and in Palo Alto, California.

Friday, January 01, 2016

The Importance of heritage

Posted by Shreve & Co. at 11:00:00 AM in A. Jaffe (34)

One of the critical aspects to look for in luxury signature jewelry is the heritage behind the brand. Anybody with good training can craft beautiful diamond pieces, but there’s more to looks when choosing the right diamond piece. A brand like A. Jaffe that is backed by years of diamond jewelry, which assures the buyer that the process, distributorship, and customer care of the company have passed the test of time and the company can be entrusted to deliver the same quality business for current buyers. A. Jaffe has 120 years behind it, perfecting the art of diamond craftsmanship and design. In fact, the diamond signature has gone through four distinct modern eras: Classics, Art Deco, Seasons of Love, and Metropolitan. Which brings us to another advantage of brands with heritage: they have more experience in designing trendy styles.
A. Jaffe is available at Shreve & Co. in Post Street, San Francisco.

Friday, November 06, 2015

Just One of a Kind

Posted by Shreve & Co. at 12:35:24 AM in A. Jaffe (34)

A. Jaffe carries with it a 120 year heritage of great craftsmanship and timeless design. Every piece is built with exceptional beauty and also, comfort in mind. The company's signature design has this subtle squaring of the shank that minimizes the twisting and gives the wearer a different kind of comfort not offered by other brands. Each piece is given diligent care and effort. Every piece takes up around 80 hours to complete. This painstaking process ensures perfection in every aspect of every piece. A. Jaffe has been known for bridal pieces but this specialization crosses over well to fine jewelry. One of its fine jewelry collections is aptly called "One of a Kind". In this series, the company celebrates craft and tradition by making special pieces that only one person in the world can enjoy wearing. One eye-catching piece from this series is the Magnolia Ring with a Pink Diamond. 
See A. Jaffe pieces firsthand at Shreve & Co. on Post Street, San Francisco.

Friday, August 28, 2015

Counting love

Posted by Shreve & Co. at 4:00:15 AM in A. Jaffe (34)

We’ve heard a lot of weird and funny engagement ring stories, but this one is clearly different. A man in China wanted to buy an expensive engagement ring (an A. Jaffe, maybe?) to his childhood sweetheart. He’s promised her twenty years ago that he’ll give her that ring. He has the money, $1870 alright, but there’s a hitch: they’re all in coins that he saved up for more than ten years. Towing the bag of coins with him, he was turned away twice in Fuyang, China, until the third shop took kindly of his coins. The coins were wrapped in newspaper for easy counting, but the shop made sure to account for each piece. The shop noted that the value was what the man told them, after finishing the counting for half a day. Oh, she said yes.
A. Jaffe is available at Shreve & Co. in Portland, Oregon.

Friday, July 10, 2015

A. Jaffe maps

Posted by Shreve & Co. at 9:00:00 AM in A. Jaffe (34)

Did you know the signature jewelry A. Jaffe is selling maps? Not the printed version, but its Maps Collection feature necklace pendants with a street-level map engraved with a special location in it. Special, of course, depends on you, whether it's the restaurant where you met your partner, a memorable park in the neighborhood, or the old house where you grew up. A. Jaffe marks this special place in the engraved map with a diamond to commemorate its significance. Although the idea is likely not to strike a chord with traditional jewelry lovers, the A. Jaffe Maps is definitely unique. It's a nice gift idea to remind someone a special story. The pendants are available in sterling silver, white gold, yellow gold, and rose gold, and come in heart, circular and rectangular shapes.
A. Jaffe is available at Shreve & Co. in Palo Alto, California.

Friday, May 15, 2015

Classic is still trendiest

Posted by Shreve & Co. at 10:00:00 AM in A. Jaffe (34)

A. Jaffe has one of the classiest diamond engagement rings today, solitaire round stone set in white gold band paved with brilliant cut diamonds. Despite the advent of trendier styles — e.g., Princess Cut or three-stone gems — the classic diamond ring is still the best symbol of romance. Not even celebrities, given to creating the next fashionable thing, can escape the nostalgic allure of an A. Jaffe classic diamond ring. Remember QB Jay Cutler slipping an A. Jaffe into Kristin Cavallari's finger? They're a scene in a romantic novel punctuated by the diamond ring. But A. Jaffe isn't only about classy style; it's also a precision engineering feat. The ring has better balance than other diamond ring signatures, featuring a special setting that prevents the band from turning when worn. It also has an ideal balance of metal density and weight.
A. Jaffe is available at Shreve & Co. on Post Street, San Francisco.

Friday, November 07, 2014

Marry her all over again

Posted by Shreve & Co. at 10:00:00 AM in A. Jaffe (34)

Your marriage has faced challenges and problems since the moment you slipped the ring into your partner's finger. If your marriage has survived for more than ten years now, a celebration should be in order. Relive your commitment by giving her another ring, an A. Jaffe to show her that the best of times in your marriage are still ahead. An A. Jaffe luxury ring symbolizes of your growing love for her. You can choose from the different styles of the A. Jaffe Eternity Collection, from classic to contemporary, such as bubble diamond styles to stackable rings in vine motif. The design is elegant, which is sure to excite her yet again as the both of you look forward to another committed ten years in your marriage.
A. Jaffe is available at Shreve & Co. in Portland, Oregon.

Friday, October 03, 2014

New! Maps by A. Jaffe

Posted by Shreve & Co. at 7:00:00 AM in A. Jaffe (34)

A. Jaffe is cooking up something novel next spring as a way to keep memories alive. Called simply, Maps, it's a collection of necklaces with pendants engraved with a map. The map, of course, is customized to a place that you hold memorable, such as: your first date; the restaurant's address where you proposed; or the place where you met each other. Encrusted with diamonds and set in precious metals, the pendants are made more precious with a unique way to keep your memories alive. Using state-of-the-art engraving, the map of your choice is set at the back of the pendant. It's a simple yet elegant idea to remind each other a special day and place in your relationship. Watch out for this new collection come spring 2015.
A. Jaffe is available at Shreve & Co. in Palo Alto, California.

Friday, August 22, 2014

Emotional buy

Posted by Shreve & Co. at 8:00:00 AM in A. Jaffe (34)

Buying an A. Jaffe jewelry piece is beyond appreciating its durability and price. Although we go for value-for-money when it comes to purchase decisions, sometimes, our emotions get the better of us. Take A. Jaffe, even before checking the specifications of its material, one look at its line of exquisite rings can mesmerize you with designer styles and one-of-a-kind craftsmanship. The graceful lines that make white and rose gold seem to dance in a passionate tango, the bands locked in each other’s embrace and accented by scintillating diamonds, soon, you stop thinking about the workmanship and start appreciating the art. Call it sales brinkmanship, but A. Jaffe knows the best way to attract you is to simply put its design forward and hopefully hook you and your emotions. 
A. Jaffe is available at Shreve & Co. on Post Street, San Francisco.

Friday, July 11, 2014

Lavish and Classic

Posted by Shreve & Co. at 3:00:00 AM in A. Jaffe (34)

When a diamond ring is stuffed with bold styles and eccentric designs, you’d think it would end up on the wrong side of sophisticated fashion. Not A. Jaffe. Its rings twist or bend and feature big, bold stones with an army of brilliant cuts around or behind the main stones. It’s opulent and lavish that, at first glance, the loud extravagant operatic lifestyles of the nineteenth century come to mind. Yet the A. Jaffe rings are far from being boastful; they exude order and painstaking precision amidst a seemingly sumptuous flair of gemstones. The rose and white golds flow smoothly, while the brilliant-cut diamonds embrace the center stone with a calm resolve like the clarinet to an oboe. It’s lavish, yes, but it’s also classic in its timeless elegance.
A. Jaffe is available at Shreve & Co. in Palo Alto, California.

Friday, June 06, 2014

The Philosophy of an A. Jaffe ring

Posted by Shreve & Co. at 7:27:55 AM in A. Jaffe (34)

The A. Jaffe diamond ring is a philosophical take on marriage itself. When you look at an A. Jaffe diamond ring you cannot ignore the twisting, bending and complex designs put in by artists as if to mimic the nature of relationship itself. The flowing motion of the white, yellow, rose gold and platinum reflects the unpredictability of love, its ups and downs, and occasionally sidesteps. The quilted-like patterns mirror the maze of marriage, as both man and wife seek their way through the turns and bends in their relationship. Will they emerge triumphant? Or fall down into the sudden drops or face a high wall in their marriage, much like the diamond’s facets stop light and bounce it back and forth; or will they succeed and emerge to reach the solitaire aim of all relationships: ever-lasting love like the immortal life of a diamond.
A. Jaffe is available at Shreve & Co. in Portland, Oregon.

Friday, April 25, 2014

The Late Paul Walker’s Deed

Posted by Shreve & Co. at 9:54:00 AM in A. Jaffe (34)

Have you seen the latest Internet meme on the late Paul Walker, who, according to a story, one day walked into a shop to buy jewelry? He saw this young veteran who was also trying to choose which engagement ring to give his loved one. What Paul apparently did next astounded the guy: he asked the store manager to pay for the guy’s ring. For Paul, it’s a small price to shell out for a dutiful soldier protecting his country’s interest abroad. We don’t know what kind of engagement ring the man bought. It could be an A. Jaffe or another luxurious signature because the guy apparently had trouble deciding, perhaps overwhelmed by the price, which made Paul to step in. Kind deeds, indeed, speak volumes even after death.
A. Jaffe is available at Shreve & Co. in Portland, Oregon.

Friday, March 21, 2014

Solitaire gets a twist

Posted by Shreve & Co. at 7:00:00 AM in A. Jaffe (34)

We have seen numerous trends on diamond rings for engagement and weddings. Recently, the halo has gained traction as the preferred setting style. A few years back,  vintage diamond rings were the toast of jewelers and jewelry lovers. Despite these trends, the solitaire diamond ring, the original setting, has never gone out of style. It is classic and timeless that transcends cultures and generations. Still, there’s room to reinvent this style. The A. Jaffe solitaire diamond rings create new elegant versions. In white or rose gold and platinum, these solitaires have graceful twisting bands that embrace the stone delicately, an excellent symbolism for undying love and commitment. The twisting bands also suggest the harmony between two souls, as marriages and engagements should be. The classic setting style is maintained with a little twisting on the side. 
A. Jaffe is available at Shreve & Co. in Portland, Oregon, and our Post Street location in San Francisco.

Friday, February 07, 2014

A guide to engagement rings

Posted by Shreve & Co. at 12:01:42 AM in A. Jaffe (34)

The first thing you need to know when choosing the perfect ring is that there’s no such a thing. Instead, decide on what ring to buy based on your lady's personal style. Remember the kind of jewelry she wears on your dates? Does she prefer simple or more exquisite designs? You may also ask her girlfriends for advice. There are five main types of engagement rings in the market out there. Designer diamond, princess cut, round cut, three-stone and antique diamond.  For lavish rings, you can count on A. Jaffe, a jewelry brand established in New York in 1892 that will surely make your engagement memorable. The brand says that they make you a ring with passion like one writes a love story worthy of a lifetime. 
A. Jaffe is available at Shreve & Co. in Palo Alto, California and San Francisco, California.

Friday, January 03, 2014

Unfading Elegance

Posted by Shreve & Co. at 8:02:05 AM in A. Jaffe (34)

Since its establishment in 1892 as a 19th century jewelry house in early New York, A. Jaffe remains one of the exclusive brands of bridal and luxury jewelry that are catered by the finest American jewelers. For 122 years, A. Jaffe is respected as a key contributor to the evolution of engagement rings in the country. The company created some of the first solitaire and multi-stone engagement rings that were sold in the United States. As remarkable as the designs are the materials themselves, which A. Jaffe continues to scrutinize and inspect with the greatest care to ensure the quality of each precious gem. The diamonds are rare, constituting only .5% of the diamond rocks mined every year. The shanks and mountings that hold these treasured stones are just as valuable. They are made from hypoallergenic nickel-free Palladium alloy, durable beyond lifetimes, perfect for precious family heirloom pieces. The A. Jaffe heritage lives on, just as the stories represented by each ring live on in unfading elegance. 
Shreve & Co. in Palo Alto and San Francisco are authorized retailers for A. Jaffe.

Friday, November 22, 2013

A. Jaffe Through the Years

Posted by Shreve & Co. at 10:54:00 PM in A. Jaffe (34)

A. Jaffe’s breathtaking 120-year story through 4 differently beautiful eras is reflected in the company’s noteworthy collections: Classics, Art Deco, Seasons of Love and Metropolitan. These collections reflect the evolutions that A. Jaffe has lived through in keeping strides with the changing times. From classic to experimental to modern pieces, the A. Jaffe jewelries stand out with life and authenticity that comes only with a jewelry-maker’s seasoned expertise. Different as they are, one theme unifies the A. Jaffe pieces. And that is, the A. Jaffe woman. Every romantic and timeless design is created for the day’s sophisticated lady who values the worth of a diamond and appreciates the intricacies of its making. She has the eye for the extra-ordinary and knows how to achieve them. That’s right, A. Jaffe is dedicated to women and inspired by women. 
Find A. Jaffe at Shreve & Co in Portland, Oregon.

Saturday, October 12, 2013

A. Jaffe and You

Posted by Shreve & Co. at 3:23:35 AM in A. Jaffe (34)

A. Jaffe has spent the last century mulling over the major concerns in engagement ring and wedding band selection, so that you wouldn’t have to. A. Jaffe was established in 1892 at New York’s diamond district and reputed name in bridal jewelry.  A. Jaffe rings are graced by the rarest diamonds displaying maximum brilliance, selected so efficiently that in total they add up to less than 0.5% of the total supply of diamonds. The palladium alloy that make up the shank and mountings are meticulously processed to remain hypoallergenic and nickel-free material. The one crafted of white gold are also remarkable in their purity, and especially alloyed to ensure the rings never turn yellow no matter how many seasons have passed.  The A. Jaffe signature shank, which has a flattened bottom part, prevents the ring from turning around the finger and losing the comfort and optimum position of the central diamond.
For everything you are looking for in a ring, drop by Shreve & Co. in Palo Alto to find A. Jaffe’s perfect fit for you.

Saturday, September 07, 2013

Why A. Jaffe?

Posted by Shreve & Co. at 2:12:42 AM in A. Jaffe (34)

A. Jaffe has been the go-to name for elegant bridals and fashionable luxury jewelry since 1892. What keeps the brand on top of the industry is not one big trade secret but many essential strengths combined together and seasoned by years of experience in diamond jewelry making. A. Jaffe’s meticulous standards in diamond selection is matched by the company’s excellent manufacturing procedures and crafting techniques. The brand ensured flawless execution on every piece with the use of cutting edge microscopic and optical instruments, and maintains as many as 9 checkpoints in its manufacturing cycle. Extra comfort is a guaranteed portion of the package, with A. Jaffe’s hypoallergenic, 100% nickel-free 18k gold mountings and shanks that are especially designed for comfortable and long-term wear. All rings come with a reassuring lifetime warranty, as well as an exceptional customization perks that ensures you get the most value and personal satisfaction out of your precious investment.
Find A. Jaffe at Shreve & Co. in Palo Alto – authorized dealer for A. Jaffe.

Sunday, July 28, 2013

The A. Jaffe Story: Make it Your Story

Posted by Shreve & Co. at 12:42:51 PM in A. Jaffe (34)

Since its establishment in New York City in 1892, A. Jaffe has been part of countless stories on love, life, and family tradition. The world leader in the creation of fine luxury bridal jewelry is founded strongly on its mission to craft exquisite jewelry pieces whose craftsmanship and style stand the test of time. A. Jaffe is a known major contributor to the evolution of the country’s bridal rings, including the conception and production of the first luxury solitaires and multi-stone engagement rings ever sold in America. The brand’s half a dozen collections, crafted through harmonious relationships between A. Jaffe designers and seasoned artisans, embody a variety of classic and contemporary styles.  Seasons of Love, Forevermark, Metropolitan and Vintage are among the finest selections of jewelry not only in the U.S. but across the world.  
Find out more about A. Jaffe’s bridals and fashion jewelry only from authorized retailers such as Shreve & Co. Jewelers in Palo Alto.

Friday, June 21, 2013

In Art and Love

Posted by Shreve & Co. at 12:27:40 PM in A. Jaffe (34)

Instinct is enough in art and love. The piece by piece creation of A. Jaffe, New York’s finest name in luxury bridal jewelry, hinges on this poetic verse. Just as in finding one’s better half, coming across the right wedding ring requires instinct; you will know it when you find it. At A. Jaffe’s, seasoned designers, craftsmen and jewelry experts passionately work together to create memorable jewelries that perfectly symbolize the precious marital bond. They are all masters of their craft, but more than just technical expertise they have the creative instinct of artists which serves as their most valuable tool in jewelry creation. A. Jaffe creates the kind of treasures that rightly take part of the world’s most romantic love stories, and remain as treasured possessions for couples and generations as the years go by.
Find A. Jaffe diamond bridals at authorized dealer Shreve & Co. in Palo Alto.

Monday, May 13, 2013

Another Way to Say "I Love You"

Posted by Shreve & Co. at 7:38:05 AM in A. Jaffe (34)


One thing women so easily overlook when it comes to jewelry is that men also like to stay in style. They do not think diamonds are their bestfriends, but they like to wear them fashionably, too, when they have to. A. Jaffe, a recognized New York diamond ring maker since 1892, understands not just what a girl wants but exactly what her man wants in jewelry as well. The brand’s I Love You – Morse Code Men’s Ring, from the Metropolitan collection, is a modern, cool and clever band made of solid metal mountings set with variously cut diamond stones along the center. Yes, those emerald cuts and round cuts, ingeniously placed beside one another, actually spell “I Love You” in Morse Code. It’ s a novel way of tell that beautiful man in your life how much you love them. 
Check out the Morse Code ring and other A. Jaffe pieces at Shreve & Co in Palo Alto – authorized dealer for A. Jaffe

Tuesday, April 30, 2013

A Celebration of Scientific Supremacy

Posted by Shreve & Co. at 12:30:40 PM in A. Jaffe (34)


Among the many excellent things that come from good old Germany is the remarkable watch brand, A. Lange & Sohne. The famous manufacturing firm is the tradition of ingenious minds that continue to influence the course of watchmaking conventions. Ferdinand A. Lange, esteemed pioneer in horology, takes credit for more than 27 patents and is best known for his metal alloy for watch springs. He founded A. Lange & Sohne (literally A. Lange and Sons) in 1848. The Richard Lange collection is a tribute to Ferdinand, the trailblazing family patriarch. The timepieces of this set are also an acknowledgement of the crucial role of A. Lange watches in scientific observation not just as timetellers but as precise measuring devices. Until now, A. Lange watches are sought for their superior rate accuracy, dependability and crisp legibility - characteristics that not only scientists love to make use of.
Check out A. Lange & Sohne watches at Shreve & Co. in Palo Alto - authorized dealer for A. Lange & Sohne.

Sunday, March 31, 2013

The A. Jaffe Pledge is an Enduring Promise

Posted by Shreve & Co. at 7:03:05 AM in A. Jaffe (34)


A platinum ring is a promise of unfailing love; a classic A. Jaffe platinum ring is a promise of unfailing love that will never go out of style. The premier manufacturer of designer diamond rings based in Manhattan has an untarnished reputation for rings of sophisticated designs, excellently proportioned and polished diamond stones, and enduring high-value jewelry. Its Classics collection is inspired after New York's landscape in the late 1800's, when everything was simplier yet completely refined. The smooth lines of the platinum mountings bear high-grade diamond center stones that are carefully pronged, micro paved or channel set. Whether you are looking for the most famous round cut or more adventurous cuts like the princess or marquise, A. Jaffe has it for you, finished with timelessly elegant stylishness that is not shaken by the changing times. Pledge your lifelong love with an A. Jaffe engagement ring or wedding band, available at Shreve & Co in Portland, Oregon.

Wednesday, February 20, 2013

Light up Her Face: Make Her Smile, or Give Her A. Jaffe

Posted by Shreve & Co. at 6:36:18 AM in A. Jaffe (34)


Nothing lights up a lady’s face better than a flash of genuine smile. The next best thing is a pair of genuine diamond earrings. The Micro Pave Halo earrings from A. Jaffe’s Seasons of Love collection create just the right glow on a woman’s visage.  The neat double circular rows of glittering pronged diamonds on each stud are flashy enough to highlight a girl’s assets without overshadowing her own inner glow.  The stud earrings are decked with at least 50 diamonds, with a round central stone in the middle. Like the rest of the Seasons of Love collection, the Pave Halo earrings suggest the whimsical and individualistic elegance of the 60’s-to-80’ era. It never fails to make a woman stand out. So go on and light up her face with a beautiful  smile when you surprise her with this A. Jaffe gems.  Find her share of glitter when you check out A.Jaffe at Shreve & Co. in Portland, Oregon.

Tuesday, January 29, 2013

With A. Jaffe, Finding the Perfect Ring is Easy

Posted by Shreve & Co. at 5:21:21 AM in A. Jaffe (34)


Among the top names in the designer bridal jewelry category sits A. Jaffe. To have achieved and to have maintained this pristine reputation since its inception in 1892, is not an easy task. It is through the compounded years of experience, meticulous attention to detail, real passion and precision that the A. Jaffe brand had become indelible. A. Jaffe handles every step of the process, from the selection of stones to the final finishing of the pieces, with unbelievable care. This is done with every stone and ring; making sure every piece is worthy of being a partner in the most important moments we share with the most precious people in our lives. With timeless and stylish designs, A. Jaffe makes it easier for brides and grooms to find the perfect ring for the perfect union. For A. Jaffe pieces, visit Shreve & Co. – authorized dealer for A. Jaffe

Friday, November 02, 2012

Continuing the Love Story

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (34)


Wedding rings are meant to last forever. But let’s face it, a lot of marriages don’t. But if you are one of the lucky ones to have your union happily intact for ten, maybe twenty or even 25 years, surprise her again with an anniversary ring to symbolize the never-ending love story you both share. A. Jaffe has been known to have been the premiere maker of unique engagement rings for more than a century. It is not all too far off that they too, make some of the best anniversary rings one can find in the market. The A. Jaffe Eternity collection features a number of choices. The collection showcases rings ranging from classic-style ones and modern designs; from bubble diamond designs to a vine motif stackable ring. Whatever you and your partner’s tastes may be, A. Jaffe offers pieces that will surely speak to you. Are ready to renew your vows and get your partner the perfect symbol of your love? Or a simple anniversary gift to commemorate the years you’ve shared together? Take a look at A. Jaffe collections at Shreve & Co. – authorized dealer for A. Jaffe.

Friday, September 07, 2012

A. Jaffe – A Modern Classic

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (34)


May it be for your wedding, engagement or even “pre-engagement”, you can never make a mistake of choosing an A. Jaffe to symbolize your love for your partner. This was what Chicago starting QB Jay Cutler slipped on reality star Kristin Cavallari finger. Sure, their engagement was an on and off one but it’s on now. A. Jaffe rings are classic. They have been imitated but none have equaled their elegance and class. This is because of the A. Jaffe in-house designers all based in New York. With 20-25 years of experience, A. Jaffe designers make sure that these designer rings are better balanced the most rings. The signature shank is not a square base, but instead a specially engineered one that prevent rings from turning when worn. A. Jaffe rings aren’t just elegant and beautiful; they are comfortable as well because of the balance of the metal density and the shank’s weight. Nothing spells the faultless synthesis of modernity and class better than A. Jaffe, which are available at Shreve & Co. – a prime authorized dealer of these modern classics.

Tuesday, August 07, 2012

The Wizard, the Magic, the King

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (34)


Spain has created many of the world’s biggest cultural icons in the world, from running with the bulls (we suggest away), dancing in flamenco, savoring paella, or visiting one of the numerous Pablo Picasso museums. But one big icon comes in small package, actually, in really small package—the intricate designs of Carrera y Carrera jewelries. The Taj Mahal immortalized in its fine collection, the miniscule tweaks of a leopard’s muscular body, mythological creatures woven around the jewelry wrapping it in mystique, these are the finely crafted designs that have propelled Carrera y Carrera to become a leading Spanish brand and one of the world’s most distinguished fine jewelry. Bracelets, necklaces, chains, cufflinks, earrings, pendants, rings…whatever the jewelry is, it reflects the Carrera y Carrera exquisite designs that started back in 1885 when metalworker Satoria Carrera got his inspiration from nature’s little details. Ornate, elaborate, suggestive, Carrera y Carrera seems like nature’s finer details were frozen by a wizard who set them in gemstones and precious metals and delivered them to the royalty as magical gifts. Take away the wizard and magic, but the royalty is true: Carrera y Carrera is the only jewelry brand for the Spanish Royal Family.
Shreve is an authorized dealer of Carrera y Carrera jewelry.
Image: Carrera y Carrera Peacock Ring

Sunday, August 05, 2012

Love is priceless

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (34)

"Will you marry me?”

The question thrown at a lady packs in an emotional high that, cheesy at it gets, a man on his knees giving his lady the ring does not fail to elicit an applauding audience…and their nosy interest at the ring. Is it an A. Jaffe? And what kind of A. Jaffe? A solitaire or multi-stone? Truly, one of the most important moments in a woman’s life deserves one of the world’s finest luxury engagement jewelries, the ladies near ground zero of the proposal ask in their heads. Abraham Jaffe wanted exactly that to happen when he started his jewelry signature in New York in 1892: Women, your man may be inarticulate with amorous words, but he can buy and pop it in front of you. And that the sparkling beauty of an A. Jaffe ring forged in platinum or gold is but your man saying, “Nothing surpasses your grandeur, but this ring comes close to it.” And so long as man professes his undying love to a woman who deserves the best, there is an A. Jaffe that will go along the question that has been popped at an unsuspecting partner in airports, coliseums, public parks, classy, as well as, seedy restaurants, remote islands, on street corners, a friend’s parties….
A. Jaffe engagement and wedding jewelry collection is available at Shreve.
Image: A. Jaffe Split Shank Engagement Ring

Thursday, June 14, 2012

A. Jaffe, Shreve age well together

Posted by Shreve & Co. at 12:00:00 AM in A. Jaffe (34)


The new millineum seems like old news as the world enters into the second decade. Still, a lot of progress was made in the last century, and companies building on sturdy foundations create consumer trust, demonstrate wisdom, and provide security. Shreve & Co. and A. Jaffe each have roots that were planted in the 1800s and have steadily grown since.
Shreve & Co. began business on the West Coast during the gold rush. Established in 1852, Shreve has proven stability in providing its customers with high quality jewelry that withstands the test of time.
A. Jaffe was established in New York in 1892, becoming the leader in creating the world’s finest luxury bridal jewelry. As an approved retailer for A. Jaffe, Shreve reinforces its status as a purveyor of timely treasures. When two strong companies become business associates, the relationship is dazzling, and the consumer gains the advantage of the union.


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