Friday, July 08, 2016

The Master deserves ‘The Master’

Posted by Shreve & Co. at 1:00:00 AM in Jaeger Lecoultre (30)

Jaeger-LeCoultre is easily one of the most recognized symbols of luxury, so wearing one at once reflects your status and sophistication. One of the timepiece signature’s elegant models is The Master, neither too flashy nor flat boring. The Master features a minimalist style, notably its width of 3.60mm is perhaps one of the thinnest in the category. This makes the watch to look delicate—thus, complement a sleek suit—but is powerful inside. The engineering is honed from over 180 years of Swiss perfection combined with the latest in technical design and manufacturing best practices. This watch has its parts accurately in place, which evokes perfect refinement and a restrained air that appeals to the most fashionable men. As with other Jaeger-LeCoultre models, The Master passed through the “1000 Hours Control Test” that ensures the highest quality.
Jaeger-LeCoultre is available at Shreve & Co. on Post Street, San Francisco and in Portland, Oregon.


Friday, May 06, 2016

Jaeger-LeCoultre celebrates 85 years of Reverso

Posted by Shreve & Co. at 8:00:40 AM in Jaeger Lecoultre (30)

Remember the Reverso by Jaeger-LeCoultre, the watch with an art deco rectangular appeal that you can swivel? The reversible style became popular during the height of the British Empire, when watches were worn during polo plays. The Reverso allows players to protect the glass cover by swivelling the casing around. Jaeger-LeCoultre’s Reverso would become the face of this style, and to this day, the only luxury brand offering this design. Interestingly, CEO Daniel Reider said Reverso sales increased three years ago, signalling the watch trend towards vintage styles. To celebrate Reverso’s 85 years in the market, Jaeger-LeCoultre released an anniversary edition, featuring larger casing and fully automatic movements. Likewise, the wearer can customize the monoface and duoface of the watch. Owning a Reverso gives you that exclusivity appeal.
Jaeger-LeCoultre is available at Shreve & Co. on Post Street, San Francisco and in Portland, Oregon.

Friday, March 11, 2016

The Tramp Gets Luxurious

Posted by Shreve & Co. at 9:00:00 AM in Jaeger Lecoultre (30)

Movie legend and cinematic pioneer Charlie Chaplin is getting a whole new getup. Well at least posthumously. Jaeger-LeCoultre, one of the most luxurious watches, is supporting a Charlie Chaplin museum in Switzerland to pay tribute to the filmmaker and actor of cinema’s golden age. The museum is featuring Chaplin during his last decades on earth while living it out in Switzerland. Jaeger-LeCoultre, a Swiss signature known for precision engineering and timeless elegance, revealed that the company had a close tie-up with the Hollywood pioneer. When Chaplin moved to Switzerland, cantonal authorities had gifted him with a Jaeger-LeCoultre Memovox watch an engraved message from the Swiss government.  The watch will be displayed in the museum, which is set to open in April 2016. The filmmaker stayed in Switzerland from 1952 to 1957 until his death.
Jaeger-LeCoultre is available at Shreve & Co. on Post Street, San Francisco and Portland, Oregon.

Friday, February 12, 2016

This Watch Got Attitude

Posted by Shreve & Co. at 7:30:00 AM in Jaeger Lecoultre (30)

Luxury watches are renowned for their specific signature, in industry parlance, its attitude. This is what ups the value of the brand and makes the watch to stand out in a sea of regular luxury watches. For Jaeger Lecoultre, the signature is easily recognizable: aesthetically designed matched with precision engineering. The signature is bannered by the Master Grande Tradition à Quantième Perpétuel 8 jours SQ, an engineering marvel and design perfection in one. Its internal workings are hand-designed and accented by translucent blue enamel. The casing is symmetrically styled, giving the watch an almost sensual appeal aside from its sophisticated look. Perhaps its most impressive element is the perpetual calendar, its mechanical moving parts are expected to keep running until 2100, that is, if the world is still around.
Jaeger Lecoultre is available at Shreve & Co. in Palo Alto, California.

Friday, December 18, 2015

Say it with Jaeger-LeCoultre

Posted by Shreve & Co. at 10:13:22 PM in Jaeger Lecoultre (30)

May it be a perfect one-of-a-kind gift, personal remembrances of loved ones, meaningful keepsakes and heirlooms for your families, or bringing something distinctly unique to your life, a personalized watch is something that can show your personality without being vocal. In Jaeger- LeCoultre, makers of luxury Swiss watch and clock, customization is brought to a whole new level. With the help of Jaeger-LeCoultre, you can: personalize your watch chosen from a variety of timepieces that best suits you; request a special engraving that records precious and life-changing moments; and even choose a strap, from within an elegant selection, to your own liking! With its tailored service like no other, you can say it, and everything, with Jaeger-LeCoultre.
A selection of great timepieces by Jaeger-LeCoultre can be explored at Shreve & Co. in Portland, Oregon.

Friday, October 16, 2015

Master Grande Tradition Grande Complication

Posted by Shreve & Co. at 3:56:41 AM in Jaeger Lecoultre (30)

Jaeger Lecoultre is known to tap into a well-balanced mix of innovation and heritage. Jaeger Lecoultre watches exhibit timeless elegance while pushing the boundaries of what a watch can look and be for the future. The Master Grande Tradition Grande Complication by Jaeger Lecoultre exhibits both a profound attachment to heritage and grand ambition to push the boundaries of watch making technologies. This triple complication shows the perfect mix of haute horlogerie and advanced technology. The case is made up of Pink Gold with an Alligator Leather strap. It runs on Jaeger Lecoultre 945 Calibre. It sports a hand-winding movement with 527 pieces. The piece boasts 49 jewels with a power reserve of 40 hours. If you are a man that values both tradition and innovation. This Jaeger Lecoultre piece could be perfect for you. 
Jaeger Lecoultre is available at Shreve & Co. in Palo Alto, California.

Friday, August 14, 2015

World's slimmest watch

Posted by Shreve & Co. at 9:00:25 AM in Jaeger Lecoultre (30)

It's official. As of July 2015, the Jaeger-LeCoultre Master Ultra Thin Squelette is the thinnest mechanical timepiece in the world--at just 3.60mm thick (or thin?)--beating its closest rival by 0.05mm. Just like in racing sports, being a formidable foe is considered a remarkable feat, even by a mere hairline. The Piaget Altiplano 900P is the previous record holder among mechanical watches, at 3.65mm. This Altiplano held the title for two years since its launching. Then came Jaeger-LeCoultre Master Ultra Thin Squelette, which closely beath Piaget at its own game, by an almost microscopic lead (so to speak)! But being the slimmest in the world doesn't mean it's also minuscule in its features. The Master Ultra Thin Squelette is already breath-taking by itself, being beautifully skeletonized and decorated handsomely. Its technologically innovative hand-wound movement--which is only 1.85mm thick--is made possible by the watchmaker's Calibre 849ASQ, which is composed of around 120 intricate parts, with 19 gems, and a 33-hour power reserve.
Looking closely, though, there really is no bad blood involved since both Jaeger-LeCoultre and Piaget are sister firms under the Richemont Group. Jaeger Lecoultre is available at Shreve & Co. in Portland, Oregon.

Friday, June 26, 2015

Jaeger Lecoultre's Ivy

Posted by Shreve & Co. at 10:00:00 AM in Jaeger Lecoultre (30)

The Rendez-Vous Ivy Tourbillon by Jaeger Lecoultre is a masterpiece, a one-of-a-kind timepiece. It's hard to tell if it's a precision-engineered watch or a highly styled art-form. It fuses high jewelry craftsmanship and fine watchmaking, using the emblematic symbol of ivy for vitality and eternity. Ivy, perhaps, because the watch is designed to last forever, its tourbillon mechanism at the core guarantees the complication maintains precise and eternal movement. The ivy design creates an illusion of an outward bloom that adds charm to this purple watch. Furthermore, the organic lacework are highlighted by translucent enamel, while a row of diamonds form an opulent tiara. This is a watch to be given on a very special day and a symbol of one's true love.
Jaeger Lecoultre is available at Shreve & Co. in Palo Alto, California.

Friday, May 01, 2015

Luxury watch of luxury watches

Posted by Shreve & Co. at 2:00:00 AM in Jaeger Lecoultre (30)

Its name is a mouthful for a watch, but that's because the  Master Grande Tradition à Quantième Perpétuel 8 jours SQ is rich in features and functions, not the least elegance. Jaeger Lecoultre's top watch reflects its mastery of Swiss watchmaking, precision engineering and timekeeping accuracy. A peek inside the watch reveals an intricate mechanism that works in seamless unison, each minute part perfectly set and aligned down to the millisecond in perpetuity. The watch is so well designed that its perpetual calendar can measure days up to 2100. Likewise, the watch evokes beauty, featuring a symmetrical casing and hand-crafted cover with translucent blue enamel. Without doubt, the Master Grande Tradition à Quantième Perpétuel 8 jours SQ is a luxury watch of luxury watches designed to impress even the most sophisticated collector.
Jaeger Lecoultre is available at Shreve & Co. in Portland, Oregon.

Friday, October 31, 2014

The Master

Posted by Shreve & Co. at 11:00:00 AM in Jaeger Lecoultre (30)

If you can't decide between exception function and elegant aesthetics in a watch, consider Jaeger Lecoultre. Its Master Grande Tradition à Quantième Perpétuel 8 jours SQ is all about mastery of Swiss timepiece engineering...and much more. The intricate inner mechanism of minute pieces working in unison gives you accuracy down to the millisecond in perpetuity. Its perpetual calendar is likewise designed to measure days until 2100, long after your grandchildren have died but not this watch barring accidents and loss. Beyond the engineering marvel, the style is exquisite. It's enclosed in a symmetrical case and features hand-crafted cover with translucent blue enamel. The overall appearance gives justice to the precision beauty inside. Wear the Master Grande Tradition à Quantième Perpétuel 8 jours SQ when you want to impress even your most sophisticated friends, who think they have already seen all luxury watches.
Jaeger Lecoultre is available at Shreve & Co. in Portland, Oregon.

Friday, September 19, 2014

What to look for when buying watches?

Posted by Shreve & Co. at 8:25:55 AM in Jaeger Lecoultre (30)

Buying a luxury watch is quite costly that you need to bear in mind these simple things to make the right choice. Look for sapphire crystal. True luxury watches like a Jaeger Lecoultre feature sapphire crystal and not mineral or synthetic sapphire crystals. Sapphire is virtually scratch-resistant and strong, but more expensive than other materials. Also check the body. It must exhibit a solid construction. At the least the luxury watch should be made of 316L stainless steel. Likewise, make sure that the watch is certified Swiss or Japanese movement. Another thing that separates a luxury watch from counterfeits is that the former is handcrafted by real watchmakers, not produced in an assembly line; hence, they’re more expensive. Moreover, check for precious materials and gemstones. Luxury watches should have these components to be called an actual luxury.
Jaeger Lecoultre is available at Shreve & Co. in Palo Alto, California.

Thursday, August 14, 2014

Dressing up your watch with a supercar

Posted by Shreve & Co. at 9:19:03 PM in Jaeger Lecoultre (30)

They say when you dress up with a Jaeger Lecoultre watch, you’re made. Wouldn’t be a pity if you’re seen taking the sub or driving a compact car why wearing Jaeger Lecoultre? Call it elitist or superbly snotty, but a Jaeger Lecoultre man deserves something better when going around—a supercar maybe? Check out the celebrities and how they travel in style. You may not know Jay Z, but the rapper owns a Maybach Exelero worth $8M. He just happens to own the most expensive car. But if you find that too ostentatious, wait until you hear the Bugatti Veyron of Flo Rida (yes, another rapper). He wrapped it in gold! If you’re a family man, give it to David Beckham. In true dad-totting fashion, he drives the kids around Beverly Hills in his family car: a Rolls-Royce Phantom Drophead. Now that’s style.
Jaeger Lecoultre is available at Shreve & Co. in Palo Alto, California.

Friday, July 04, 2014

A Peek of the Tourbillion

Posted by Shreve & Co. at 9:00:00 AM in Jaeger Lecoultre (30)

A few watch signatures, if any, can match the exquisite design and movement of a Jaeger Lecoultre, and none perhaps exhibit the watch’s technical perfection than its Master Collection. The collection features complications encased in white or pink gold, highlighted by its patented Jaeger Lecoultre Calibre 978. It’s an automatic tourbillion mounted on a titanium carriage and featuring a high-inertia balance for precision time-keeping. A tourbillion is an additional part in the movement to counter the pull of gravity; thus, the watch maintains a consistent perpetual movement.  You can get a glimpse of the ingenious design through a pinhole of the watch at six o’ clock. Fancy the movement as it appears to assume a life on its own, while lending a sophisticated engineering style to your watch.
Jaeger Lecoultre is available at Shreve & Co. in Palo Alto, California.

Friday, May 23, 2014

The Height of complication

Posted by Shreve & Co. at 7:00:15 AM in Jaeger Lecoultre (30)

Some luxury watches are impressive; but some even more impressive. Take the Jaeger Lecoultre Hybris Mechanica. It is the epitome of grand complication, a page from that era that marked the height of precision engineering mastery. One of its poster models, the Master Grande Tradition takes inspiration from the pocket watches of the 19th century. It features the Flying Gyrotourbillion, an engineering masterpiece that allows the complication to seemingly float in a vacuum of weightlessness. The result is a movement unimpeded by gravity giving you highly precision timing. The watch also features spherical balance-spring, a chronograph activated by a monopusher and ultra-bright aluminum carriages. It is enclosed in an impressive white platinum case. The watch is clearly only for the select few. To be exact, only 75 people will own this item.
Jaeger Lecoultre is available at Shreve & Co. in Palo Alto, California.

Friday, April 18, 2014

Strikingly precise and beautiful

Posted by Shreve & Co. at 12:00:00 PM in Jaeger Lecoultre (30)

Wearing a Jaeger Lecoultre gives you an exclusive appeal especially that it’s not every day you see successful people wearing the signature timepiece. The watch is almost a rare find, a luxury among Swiss luxury watches, especially its Duométre collection. The model is inspired by the Grand Complication style, showcasing the fine art and precision science of creating simultaneous movements under one hood. Duométre Sphérotourbillon reflects the 180 years of Jaeger Lecoultre watch craftsmanship featuring an exclusive multi-axis tourbillon with a second axis inclined at twenty degrees to protect the movement from gravity. Another Duométre model, the Hybris Mechanica à Grande Sonnerie, features an impressive 1,472 parts with an innovative minute repeater. It’s one of the most complex watches around.  Similarly, the Duomètre à Quantième Lunaire is striking for its ‘dual-wing’ concept.
Jaeger Lecoultre is available at Shreve & Co. on Post Street, San Francisco.

Friday, March 07, 2014

A Thing of Perfection

Posted by Shreve & Co. at 10:00:00 AM in Jaeger Lecoultre (30)

Some timepieces are designed to function with precision; some are meant to be aesthetically impressive. Jaeger Lecoultre wants to be both. And nothing perhaps embodies a Jaeger Lecoultre more than the Master Grande Tradition à Quantième Perpétuel 8 jours SQ. It’s a mouthful of a name but one that fits its physical appearance: an intricate work of engineering that features minute pieces functioning seamlessly in a perfectly symmetric casing. Its skeleton movement is hand-designed and covered with translucent blue enamel. The result is nothing short of spectacular both in motion and look. Impressively, its perpetual calendar is mechanically designed to function up to the year 2100. The Master Grande is a truly elegant timepiece for the most elegant parties you’ll ever attend. When you wear a Jaeger Lecoultre, you’re wearing beauty and precision in one piece. 
Jaeger Lecoultre is available at Shreve & Co. in Portland, Oregon and San Francisco, California.

Friday, January 31, 2014

Timepieces to memoirs

Posted by Shreve & Co. at 9:33:38 AM in Jaeger Lecoultre (30)

A timepiece doesn't only tell time. But it can also a be a memoir of your life's greatest milestones. Each of us has a sentimental core, that no matter how pre-occupied we are, we always find time to cherish the past. Jaeger Lecoultre allows you to put personalized special engravings on your watch. It transforms them into precious mementos, that remind you of the people you love or your good memories with them. May it be a birth of a new baby or a 50th golden wedding anniversary, have its symbolds engraved on your Jaeger Lecoultre watch. You can visit the Jaeger Lecoultre and create the design yourself. There is also a wide-array of watch collections under this fine brand that you can choose from and have personalized. Jaeger Lecoultre has been there since 1833, crafting every watch with passion in its ongoing quest for technical perfection. Every Jaeger Lecoultre you wear is a product of 180 years of excellence.
Jaeger Lecoultre is available in Shreve & Co. at San Francisco, California and Portland, Oregon.

Friday, December 20, 2013

A Watchmaking Spectacle

Posted by Shreve & Co. at 11:16:40 AM in Jaeger Lecoultre (30)

One of the most exciting releases by Jaeger LeCoultre this year is the Hybris Mechanica Grand Sonnerie, which is a prized and compelling hyper complex watch. Crafted by master watchmakers and engineers, with 26 complications and 1472 parts, the Sonnerie is easily one of the most complicated watches ever produced in the history of horology. The watch’s 37 mm calibre 182, which contains more than 182 parts, is one of the most complex and sophisticated movement available. It follows LeCoultre’s dual wing concept, whose functions include a 50-hour power reserve, retrograde perpetual and instant calendars, minute repeater, silence, watch and strike power reserve indicators, and hourly and quarterly indicators featuring the Westminster Carillon. The aesthetic design itself is a fascinating intricacy that harmonizes the different functions into one overall picture of engineering and watchmaking ingenuity. Surely, it is a grand complication that one cannot help but scrutinize with pure admiration.
Check it out at Shreve & Co. on Post Street in San Francisco and on SW Broadway in Portland, Oregon – authorized retailers for Jaeger LeCoultre.

Friday, November 15, 2013

The Trio and the Maestro

Posted by Shreve & Co. at 11:57:00 AM in Jaeger Lecoultre (30)

Movies have a thing for trios. Apparently, so does Jaeger LeCoultre. The reputed Swiss watchmaking company celebrates its 180th anniversary in the industry with the Jubilee Collection, an impressive show of JLC’s seasoned expertise displayed on three different timepieces. The Gyrotourbillon Three is a remarkable piece from name to case to movement. The second piece, is the Cylindrical Tourbillon with Perpetual Calendar, which certainly deserves a round of admiring applause for its intricacy. And then, most interesting to thin-movement aficionados, is the Master Ultra Thin Jubilee mechanical watch. It is one of Jaeger LeCoultre’s neatest and most simple designs, but with just 4.05mm thickness, this 39mm diameter platinum watch is positively the thinnest mechanical dress watch in the whole world. The watch’s Caliber 849 movement is outstanding, especially packaged in a 1.85mm width. Find out more about Jaeger LeCoultre’s Jubilee trio and find yourself in awe.
Check out Jaeger LeCoultre at Shreve & Co in Portland, Oregon.

Friday, October 04, 2013

Generation W

Posted by Shreve & Co. at 11:58:20 AM in Jaeger Lecoultre (30)

According to, “Generation W” refers to the extremely large number of young females who choose to have baby(ies) so that they never have to work and so that they can live on welfare for as long as possible. Usually, they come from a mother, who has lived her whole life in this same manner. Interestingly enough, the words “Generation W” now represents style setter and all-around scene-stealers, women who are outstanding and talented, claiming that today’s rule-breakers and tomorrow’s household names. Gaining much from the continued liberalization and civic equality for women, Generation W now stands for women’s right to choose their own paths. While the New York Fashion Week is riveting the fashion world’s attention, Jaeger LeCoultre and W magazine celebrated on September 9th the new issue of Generation W, featuring an array of guests from the fashion, photography, art and cinema world and Jaeger-LeCoultre showcased its most iconic watchmaking creations in an Art Deco setting at the Financial District – the Jaeger LeCoultre Celestial Collection -- a perfect blend of watchmaking expertise and poetry.
Visit Shreve & Co. on Post Street, San Francisco to see he passage of the constellations of the Northern Hemisphere yourself.

Saturday, August 24, 2013

Nothing Else Like Jaeger

Posted by Shreve & Co. at 10:51:12 AM in Jaeger Lecoultre (30)

Jaeger-LeCoultre is a prestigious luxury watch manufacturer based Le Sentier, Switzerland. It was established in 1833 and since then has been the name behind hundreds of famous inventions in watchmaking such as the world’s smallest caliber, the world’s most complicated wristwatch, and even a remarkable timepiece with a near-perpetual movement. The company’s founder Antoine LeCoultre invented the most precise measuring instrument called Millionomètre in 1844, and three years later created a system that eliminated the need to rewind and set watches manually using keys. Not half a decade later, he was awarded a gold medal for his impressive works on timepiece precision and mechanization. Antoine set the tradition of break-through and innovation that the company is still hinged on today. Along the way, the name has astounded the world with nearly impossible horological feats like the production of its ultra-thin pocket watches – the thinnest in the world, grandes complications starting with its Gyrotourbillon I, and historic timepieces such as the Reverso and Douplan
Find Jaeger-LeCoultre watches at Shreve & Co. in Portland, Oregon.

Sunday, July 21, 2013

Of Time and Poetry

Posted by Shreve & Co. at 3:07:37 AM in Jaeger Lecoultre (30)

The stars wax and wane but never die, not in at least millions of years anyway. For people who journey through life, the stars are some of the beautiful, remarkable things that change with the seasons but never really change. The Rendez-Vous Celestial automatic watch, by the world’s premier maker of haute horlogerie pieces Jaeger-LeCoultre, is a tribute to this grand celestial display which has inspired Antoine LeCoultre’s dream for the Manufacture 180 years ago in the Vallée de Joux. The watch’s guilloché dial is made of beautiful lapoz lazuli that is marked with the numerals on a beautiful arc and depicts the Northern hemisphere with its rich collection of famous constellations. A shooting star indicates the month when the next rendez-vous would occur. A gem-set white gold case, held comfortably around the wrist with an alligator leather bracelet, houses the dial and the grand complication underneath, Calibre 809 automatic movement.
For the timepiece that merges technical expertise and poetry, check out Jaeger-LeCoultre’s Rendez-Vous Celestial at authorized dealers such as Shreve & Co. on Post Street in San Francisco.

Friday, June 07, 2013

Great Visions Think Small

Posted by Shreve & Co. at 1:20:09 PM in Jaeger Lecoultre (30)

Long before techno companies conceived the idea of shrinking gadgets into more compact sizes, miniaturization has been the thing for premiere watchmaking company Jaeger Lecoultre. In 1929, the brand created the smallest mechanical movement in the world even up to present times, the Calibre 101. Only a very imaginative person and an exceptionally talented engineer could create a way to fit 74 complex parts – now 98 pieces after several innovative reinventions – into a tiny mechanism that weighs approximately one gram. Joallerie 101 Entrier in 1930 carried this amazing little movement. This haute horlogerie achievement has fuelled even more innovations and developments not just in the brand but across the whole industry.Even Her Majesty Queen Elizabeth II of England wore a Caliber 101 watch on her coronation. Jaeger Lecoultre goes to show that when one has great visions, he must also be able to think small.
Check out Jaeger Lecoultre’s timepieces at Shreve & Co. in Palo Alto.

Saturday, May 04, 2013

The Unique Time Travel Companion

Posted by Shreve & Co. at 1:20:30 PM in Jaeger Lecoultre (30)


Time could hardly keep up with avid globe trotters who are constantly on the move from one time zone to another. Even their trustworthy watches could get them disoriented. That is why every seasoned traveler would love Jaeger LeCoultre's new timepiece, Duomètre Unique Travel Time. This wristwatch, which is designed by one of the world's premiere watch manufacturers, is the first model to ever combine easy-to-manage access to world time and to-the-minute time-setting precision at any place of destination. Jaeger LeCoultre developed the "Dual Wing" concept that uses a jumping hour disk to simultaneously display two time zones on the watch's silver dial.  Aside from world time, the mechanical watch holds 50 hours of power reserve, holds 5 bar water resistance, and displays a map of the world as well as day/night indicator. In simpler words, it’s the most reliable piece of durable wrist watch a world traveler could hope for.  
Check out  Duomètre Unique Travel Time and other Jaeger LeCoultre timepieces at Shreve & Co. in Post Street, San Francisco.

Friday, March 15, 2013

Jaeger-LeCoultre: Expert Watch Makers Doing Serious Work

Posted by Shreve & Co. at 10:00:41 PM in Jaeger Lecoultre (30)


Many expert professionals come together to bring you Jaeger-LeCoultre's fine watch collections. The life of a bestselling watch begins with a sketch from an artistic and knowledgeable Jaeger-LeCoultre designer who is armed with a pencil, a sheet of paper and the brand's philosophy of balance and perfection. After the design is through, the manufacturer creates large scale blueprints using advanced 3D software. As the man behind the nitty-gritty task of determining the most appropriate materials, manufacturing methods, and movement to use, a manufacturer has to be a seasoned expert of all the technical angles of watch making. When the designs are finalized and the manufacturing plans defined, the calibre-maker sets to work in assembling and adjusting movements. He is the guy who gets to work on perfecting and testing prototypes. After a year or two of hard work and collaboration, the watch finally hits production. Jaeger -LeCoultre takes no shortcuts in this final step, and makes sure every single detail is faultless before a piece is released to the market. 
Swiss made Jaeger Lecoultre watches are available at Schiffman's Jewelers in Palo Alto area.

Wednesday, February 13, 2013

The Grande Reverso Lady Ultra Thin Duetto Duo Experience

Posted by Shreve & Co. at 11:14:03 PM in Jaeger Lecoultre (30)


Jaeger-LeCoultre’s latest marvel among its Lady’s watch product line is quite a mouthful, but it is one of the most impressive timepieces in more aspects than one. The watch has a swivel case with two dials anchored on one movement, which could conveniently be flipped over to transform its appearance from one face to the other.  It is a well-crafted mechanism not just in its technical ingenuity but also in its aesthetic sophistication.  The ultra slim leather strap and case accentuate the curves of a lady’s wrist.  This Reverso watch is a tribute to the 21st century women who thrive on the many demands of a fast-paced lifestyle. The practical and luminous dial by day – when career and other preoccupations demand constant flexing of schedules, turns to an elegant piece of jewelry by night – when the pace slows down and the air hangs with more grace and romance.  The Grande Reverso Lady Ultra Thin Duetto Duo watch and other brilliant Jaeger-LeCoultre creations are available at Shreve & Co. Jewelers in Portland, Oregon.

Thursday, January 17, 2013

Perfect calibration

Posted by Shreve & Co. at 10:34:56 AM in Jaeger Lecoultre (30)


A Jaeger LeCoultre timepiece is built on the tradition of the founder’s brilliant inventions and craftsmanship. The Swiss manufacturer of high-end watches and clocks traces its roots to a small workshop in Le Sentier, Switzerland that started crafting high-caliber timepieces in 1833. Antoine LeCoultre was an image of man driven by his quest to create the most perfectly calibrated movement. He was the first to measure the micrometer in 1844, and devised the world’s first millionmeter, which made it possible for watchmakers to measure a thousandth of a millimeter, a precursor to precision engineering. Three years hence, he developed a push-piece that could shift a lever from one function to another, eliminating the need for keys to set and rewind watches. He was also recognized at the 1851 Universal Exhibition in London for his precision and mechanization achievements. Since then, using mechanized systems in manufacturing watches, LeCoultre developed a wide range of timepiece calibers that produced highly precise chronographs and repeater mechanisms. The company was even a back-end manufacturer for other renowned timepiece signatures in the pre-World War II decades. Today, LeCoultre watches are known for its state-of-the-art technologies from cutting and rolling to electroplating, case polishing and decorating to manufacturing dials, skeletons, casing, calibration and engraving. The result is no less than a Jaeger LeCoultre that has defined time-keeping as a high-end science as it is an art.
Shreve is an authorized dealer for Jaeger Lecoultre.
Image: AMVOX5 World Chronograph

Sunday, January 13, 2013

The Genius of Jaeger-LeCoultre

Posted by Shreve & Co. at 12:00:00 AM in Jaeger Lecoultre (30)


Jaeger-LeCoultre is known to produce some of the best watches in the world. But little do know that this high-end luxury watch and clock maker has also manufactured movements and parts for other prominent watch companies in Switzerland. The founding of Jaeger-LeCoultre rested on the shoulders of a thirty-year-old man named Antoine LeCoultre, son of Vallee de Joux watchmaker Jacques LeCoultre. He followed his father’s footsteps and he not only proved to be a gifted watchmaker but also as a brilliant inventor. Antoine LeCoultre revolutionized the whole industry in 1844 by inventing the millionometer, a device that calculates up to one thousandths of a millimeter accurately. Because of such invention, time keeping was vastly improved. This measurement enabled the metric system to be the universal standard in watch-making. The merger with Edmond Jaeger, the exclusive supplier of watch movements for Cartier, proved fruitful with more technological advances that follow. One innovation that was prompted was a case made from stainless steel. It was also Jaeger-LeCoultre that created the world’s smallest mechanical movement which weighs less than a gram. Owning a Jaeger-LeCoultre is no shame at all. In fact it is a privilege. Whether you own a piece in the Master Control series or the most popular Reverso, you have become a part of a storied brand with traditions that blossomed from genius. For Jaeger Lecoultre timepieces, visit Shreve & Co. – authorized dealer for Jaeger Lecoultre.

Friday, October 19, 2012

Jaeger-Lecoultre: Penchant for Balance & Perfection

Posted by Shreve & Co. at 12:00:00 AM in Jaeger Lecoultre (30)


The Atmos Clock is a Jaeger-Lecoultre mechanical creation. What’s so special? Well, it does not need to be wound. It absorbs energy from minute changes in temperature and atmospheric pressure. It is reported that it can ran for years without deliberate intervention by humans. The first Atmos Clock, Atmos 0 as it was called, was powered by a mercury-in-glass expansion device that enables it to source energy from temperature changes alone. How much a change? Try one degree. Just a degree change in air temperature can wind the Atmos Clock for two full days. This creative and engineering marvel isn’t the only feat in Jaeger-Lecoultre’s portfolio. Being one of the four “Old Ladies” of horology, Jaeger-Lecoultre has mastered every complication invented. Jaeger Lecoultre shares its 180 areas of watch-making profession expertise to the world with every watch that comes out the factory. With their latest addition to their collections in 2012, Jaege-Lecoultre moves forward with the Duomètre. “With the revolutionary creation of the Dual-Wing mechanism, the Manufacture Jaeger-LeCoultre has not only conceived a feature that has given rise to a new watch collection called Duomètre, it has quite simply added a whole new chapter to the history of watchmaking.", said Jérôme Lambert the CEO of Jaeger-LeCoultre. This continuous success is made possible by the eternal quest for perfection and balance. And there is no doubt that Jaeger-Lecoultre has struck greatness already for bringing into existence some of the finest time pieces and watches in the world. To order Jaeger-Lecoultre watches, visit Shreve & Co. – authorized dealers for Jaeger-Lecoultre.


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