Friday, September 26, 2014
When choosing a watch brand, ask yourself the most important question before going into technical specifications: how much can you afford? It’s a brutal question, but it will save you from wasting time checking models that you can’t buy. Typically, watches come in three price ranges, each one caters to a specific market set. The higher end costs from a thousand dollars to above. These are usually mechanical watches featuring precious metals, carbon or titanium, and sapphire crystal. Think Longines as one example of this line. Then there’s the $300 to $700 range, which caters to people who want classy watches for their everyday attire. These are often quartz in stainless steel, leather, and mineral glass. At the lowest end is the $60 to $200 price range. Although they cannot match the high-end timepieces, these watches can sometimes replace the mid-range watch. They’re also quartz most likely and feature materials like plastic, resin composites, and plastic crystal.
Longines is available at Shreve & Co. in Palo Alto, California.
Thursday, August 14, 2014
One of Longines’ long-running successful collections, the Longines Master Collection, exhibits the Swiss brand’s superb movement and stylish elegance. The watches exude character and confidence; not a few CEOs and celebrities have been spotted to wear one. Aaron Kwok Fu Shing, a Hong Kong superstar, is proud of his Longines featuring an L707 calibre, self-winding movement with 4 retrograde functions and moon phase beating at 28’800 vibrations per hour and 48 hour-power reserve. His watch is in stainless steel with scratch-resistant sapphire crystal and alligator strap. The watch highlights Shing’s elegance and confidence, a perfect match for a gentleman in tune with his career. The Master Collection also comes in 18 carat pink gold, yellow gold, black dials, and different sizes. It’s the toast of celebrities.
Longines is available at Shreve & Co. in Portland, Oregon.
Friday, July 11, 2014
Long before Rafael Nadal showed us his power swings and behind-the-baseline tactic and Roger Federer impressed us with his all-court, all-round playing prowess, there’s Andre Agassi. He was the original power striker that combines his tennis skills with a Hollywood-level charisma. Tennis observers consider him the best service returner, the tactic that got Pete Sampras, his nemesis, in myriad troubles. In fact, his legacy also includes single-handedly bringing tennis back in the glam light, long after Connors and company had since gone. Agassi was also the first to popularize fashion in tennis outfits, at a time when players would only wear a passive all-white getup. Today, Agassi is a Longines ambassador, representing the brand’s longevity, technical skills combined with style. He is also busy building up his foundation for education.
Longines is available at Shreve & Co. in Palo Alto, California.
Friday, May 30, 2014
What happens when you mix the Swiss passion for watchmaking perfection, the Japanese quartz technology and the Italian passion for life? You get the Longines DolceVita. It’s Italian term for a life of heedless pleasure and luxury and true to form, this watch represents all that is luxurious and desirable. It has a characteristic rectangular stainless steel case that smoothly transitions to its stainless steel strap with 18k pink gold. The buckle features triple safety folding clasp and push-piece mechanism. The casing, which measures 19.80 X 24.50 mm, features 3 Top Wesselton WS diamonds with 0.269 total carats. It’s also water resistant up to 3 bars. But the real beauty is in the inside. The L178 Quartz guarantees precision movement of the hours, minutes and seconds.
Longines is available at Shreve & Co. in Palo Alto, California.
Friday, April 18, 2014
Swiss luxury watches like Longines offer not only elegance and sophisticated style; they also present longevity. Technologically, their precision movement is perfected to withstand magnetism and shock, guaranteeing a lifespan beyond the original owner’s. Likewise, these watches are made of quality parts down to the tiniest component that no rust or dust can compromise. But it’s not just what’s under the hood that makes Swiss luxury signatures worth their investment. The styles are enduring, like the Longines Heritage Collection. You can wear the Longines styles in the fifties, sixties and seventies in trendy flair during those decades as you can even today. The fine lines and classic settings make Longines and other luxury Swiss watches almost a perpetual fashion trend, something that you can even pass down to the next generation.
Longines is available at Shreve & Co. on Post Street, San Francisco.
Friday, March 14, 2014
There are successful people who were not born to it, but through hard work and dedication, achieved their success with aplomb. Like the Longines ambassadors. It represents a multiple layers of traits that mold an individual and drive him or her to achieving great heights in a chosen field. None, perhaps, represent Longines better than its ambassadors, a motley crew of famous personalities who stand out in their respective passions. Andre Agassi, the legendary tennis player, lends the brand the aura of power, reminiscent of his tennis strikes and strides. Multi-talented Aaron Kwok, one of Asia’s most famous celebrities, embodies Longines’ elegance and sleek fashion taste with his graceful acting. Likewise, Jane Richard, the multi-awarded Swiss horse rider, represents the brand’s precision movement and poise. The Swiss timepiece (based in Saint-Imier, Switzerland) is one of the most recognizable luxury brands in the world. But the brand goes beyond affluence; rather, it represents hard-earned success.
Longines is available at Shreve & Co. in Portland, Oregon, Palo Alto California, and San Francisco California.
Friday, January 31, 2014
A balanced mix of elegance and tradition makes timeless watches, like those of Longines. After more than 180 years in the Swiss watch-making business, the technical expertise of Longines is tried and tested. It is, in fact, one of the world's leading watch manufacturers with outlets in over 130 countries. While sticking to its core values of precision and performance, Longines adapts to the rapidly changing times in the style department. But the designs should have a fundamental bottomline: timeless elegance. British actress and "Titanic" star Kate Winslet is among Longines' Ambassadors of Elegance. But what makes Longines watches elegant really? Just read between the lines of refinement and classicism and you will know. The Longines DolceVita collection are known for its rectangular cases. It exudes the charm of the Italian way of life. The Longines PrimaLuna is known for its sparkling elegance. The rounded case is carefully beaded with diamonds--all graceful and magical.
Longines is available in Shreve & Co. at Portland, Oregon, San Francisco, California, and Palo Alto, California.
Friday, December 27, 2013
The dressy La Grand Classique by Longines is a high-end jewelry watch collection that emphasizes finesse and sophistication. The brand of the winged hourglass logo has long been known for its commitment to reliable, understated watches. Classique perfectly embodies that heritage with delicate contours and especially designed thin case. In fact, one of the most noticeable visual features of these watches is the impression of gentle lightness about them. The indexes as well as the hands on the unencumbered dial are extremely thin, and the point where the case joins the leather or steel bracelet shows no visible signs of being joined together. It is as if the case – and the time for that matter – is half floating and half resting on the straps. With finesse written all over this collection’s designs, La Grand Classique is obviously a very fitting and telling name.
Find this collection of ladies and men’s watches by Longines at authorized retailer Shreve & Co. on Post Street in San Francisco, the Stanford Shopping Center in Palo Alto, or on SW Broadway in Portland, Oregon.
Friday, November 15, 2013
Longines has a long and distinguished tradition as well as a worldwide reputation for timepieces with intrinsic quality and style, such as the ones in the Master Collection first launched in 2005. The L2.718.104.22.168 has an elegant functionality with its tastefully designed black dial and transparent caseback crystal. It is powered by Caliber L707, a self-winding movement with 4 retrograde functions and moonphase that beats at 28’800 vibrations per hour, providing a 48-hour power reserve. On its classy dress watch black dial are the essential hour and minutes display, along with retrograde hand displays for day at 12 o’clock, date on the right hand side, second at 6 o’clock and a 24-hour second time zone on the left. Also along the 12 and 6 o’clock are the moonphase and day/night indicators. All the functions you would ever need in a dress watch are niftily bundled in the watch’s 41.mm stainless steel case held secure by a triple-clasped stainless steel bracelet.
Shreve & Co in Palo Alto is an authorized dealer for Longines watches.
Saturday, October 12, 2013
The Longines Dolce Vita Collection has since 1997 been the Swiss watch brand’s fascinating representation of the charming Italian way of life. The Dolce Vita ‘the sweet life’ continues to lure women all around the world with its distinctive rectangular cases and unsurpassed elegance. The polished stainless steel case encloses a high precision quartz movement, and a rectangular dial that ranges from classic royal blue simplicity to stunning diamond-set design. Its seconds subdial at 6 o’clock and sword-shaped polished hands give it a classy feel. Curved sapphire crystal and highly polished steel bracelet with deployant clasp make a nice touch up to the chic and comfortable timepiece. Sweet indeed!
Check out the Dolce Vita Collection by Longines at Shreve & Co. in Portland, Oregon – authorized retailer for Longines.
Saturday, August 31, 2013
Longines, the world renowned Swiss watch manufacturer based in Saint-Imier, has been dipping in its 180-year old archives to come up with another fantastic re-edition of its famous classic timepieces. The brand’s newest re-do of its 1960’s classic has a name that is quite a mouthful – Expeditions Polaires Francaises- Missions Paul-Emile Victor, and a make that is equally interesting. The 38.5mm highly polished case has a nice and simple profile that brings to attention the overall design of the watch – silvery white dial marked with dark hands and SuperLuminova numeral indicators; a good retro-sized crown that facilitates easy winding and sports the unmistakable Longines winged logo; curved lugs that lets the 9mm thin case comfortably hug the wrist; and leather bracelets that complete the classic and sophisticated Expeditions Polaires Francaises look. Inside it is the extremely reliable Longines L619 base-caliber adjustable movement that performs with great accuracy. It is a flawless re-edition that pays homage to Longines’ watchmaking heritage while it utilizes the industry’s most modern technology.
Check it out at Shreve & Co. on Post Street in San Francisco.
Sunday, July 21, 2013
The most beautiful treasures of the ocean are found far beneath the wavy surface. Longines, the famous Swiss watch maker based in Saint-Imier, gives you a colorful option to explore the wonders under water with the new Hydroconquest diving chronograph. The rubber-strapped stainless steel case adorned with a red rotating bezel houses the Caliber L688, a self-winding mechanical column wheel chronograph movement beating at 28'800 vibrations per hours and providing 54 hours of power reserve. The dial is marked for hours with SuperLuminova painted numerals and polished silver hands. Other functions include a small second hand at 9 o’clock, a central 60 second hand, 30 minutes counter at 3 o’clock and 12 hours counter at 6 o’clock. The most important set of features is the 30-bar water resistance – it is, after all, a diver’s watch, a scratch-resistant sapphire crystal with several anti-reflective layers and a secure unidirectional rotating crown. For a diver’s watch in its category, there is truly nothing much any water sport enthusiasts could wish for.
Check out Longines at Shreve & Co. in Palo Alto.
Saturday, June 15, 2013
Longines’ winged hourglass logo is the oldest registered trademark for a watchmaker. The brand’s mark of excellence has been making waves in sports and extreme professions since 1832, when Auguste Agassiz established the company in Saint-Imier, Switzerland. Longines is famous in aviation circles for its Aviation watches, designed personally by famous American aviation and explorer Charles Lindbergh after his fateful transatlantic flight. In 1899, Longines navigated to the North Pole with Arctic explorer Louis Amédée de Savoie. In that same decade, the trusted watch manufacturer provided timers for use in the first modern day Olympics. In 1912, Longines was the first to use automatic timekeeping for the Federal Olympics at Basel. 180 years, 10 Grand Prix Awards and a long list of applauded chronographs into its existence, Longines continues to embed a rich history into its already well-storied trademark.
Look for the Longines winged hour glass when you check out the elegant timepiece selections at Shreve & Co. in Palo Alto – authorized dealer for Longines.
Saturday, May 04, 2013
Longines, the brand which started in 1832 at Saint-Imier, Switzerland, began its long story of exploration and innovation by manufacturing pocket watches with crown wheel escapements that were common in the Swiss market. Nevertheless, Longines soon separated itself from the rest of the crowd by pioneering the mechanised production of its watches that by then have invaded the shores of foreign lands like the United States. Before the turn of the 20th century, the company has established a solid clientele among professional sports circles. It also conquered world exploration as it equipped the Duke of the Abruzzi, Prince Luigi Amedeo of Savoie, in his Arctic expedition during 1899. By the early 1900’s Longines was winning international competitions like the Grand Prix. In 2012, after a very long list of models and accomplishments, the watch manufacturer launched the Saint-Imier Collection, which gives tribute to the village where its rich history was born.
Know more about Longines collections at Shreve & Co. in Post Street, San Francisco.
Sunday, March 24, 2013
Longines brand has been enjoying an outstanding reputation in manufacturing notable clocks and watches since 1832. It is known by its winged hourglass logo, symbolizing years of technical expertise in Swiss watchmaking. Being a member of Swatch Group Ltd, the world’s leading manufacturer of horological products, Longines became famous for the elegant design and distinctive performance of its timepieces, thanks to expertise acquired from its long years of experience. The brand is also widely known in the world of sports as trustworthy timekeeper and a multi-awarded watchmaker in prominent world exhibitions. Longines collections are composed of timepieces bearing a timeless sophistication inspired by the historical designs and technical breakthroughs of the company. Elegance, Swiss Watchmaking Tradition, and Sport are the strong pillars of Longines, which the company upholds especially at the face of this generation's demand for style and technology. These collections are found, today, in over 130 countries around the world. Enjoy your Longines timepiece from the brand's various collections. Simply drop by Shreve & Co. in Portland, Oregon – an authorized dealer of Longines.
Wednesday, February 13, 2013
Few men dare to conquer the allure and challenges of the deep oceans and open seas, and few brands accompany them in their underwater adventures. Longines is one such brand. Designer and maker of diving watches “par excellence”, Longines provides deep see divers with state-of-the-art and trustworthy implements for their dangerous, enriching and thrilling conquests in the water world deep down under. Longines’ Hydroconquest series are sturdy, well-studied designs of sports watches made especially to suit the needs and preferences of professional divers and enthusiasts. The Hyrdoconquest is water-resistant up tp 300 meters and has a stainless steel case sporting a unidirectional rotating bezel, and screw-in crown and case back. It runs on a self-winding mechanical chronograph with a 48 hour reserve. There is also a 6-hour and 12-hour counter on the scratch-resistant, crystal-protected dial. Even basing only on its barest essentials, Hydroconquest is a true tribute to the complex field of diving and ocean exploration. Find your Hydroconquest watch at Longines’s authorized dealer, Shreve and Co. Jewelers, in Portland, Oregon.
Sunday, October 21, 2012
Some of the first timers to be used in the modern Olympics in 1892 was provided by Longines. It was also the first to use and provide automatic timekeeping for the Federal Gymnastics at Basel in 1912. This was the first dances of Longines with the sports world. And the relationship since then became close and special. Under its belt is 31 Tour de France’s, 14 Olympics, the patronage of Amelia Earhart, qualification and certification of the 1927 crossing of the Atlantic by Charles Lindbergh himself and many more. In American sports, Longines has provided timekeeping services for the Yankee Stadium and Los Angeles Lakers. Longines is no stranger to rewards as well earning ten Grand Prix at international exhibitions up to the Barcelona Exhibition of 1929. Longines thus is no stranger to greatness. In fact, Longines connects these human feats from generation to generation with their timeless releases. With colored heritage and experience, the Longines brand gives every wrist wearer a link to all those sporting and aviation greats. For Longines chronographs, visit Shreve & Co.–authorized dealer for Longines.
Wednesday, August 22, 2012
When you wear a Longines, you wear a long history of watchmaking perfection that started with its quality crown-wheel escapement in the 1830s to its excellent mechanical calibers in sports watches of today. The St. Imier, Switzerland-based luxury watchmaker has been manufacturing elegant timepieces for 180 years now, building a reputation as one of the world’s leading horological experts. Its winged hourglass logo is seen in 130 countries, a trademark for excellent reliability in world sports timekeeping and international competitions. Founder Auguste Agassiz started perfecting his watchmaking craft in 1832 along the traditional Swiss practice of performing different watchmaking stages in various houses before assembling the pieces together and sold to trading houses. It was his nephew, Ernest Francillon, who put together the stages in one roof, constructing an expansive factory dubbed as “the Longines.” The name stuck and became the brand behind quality timepieces that were made using high-grade machines, with each manufacture stage tied together in one seamless precision assembly. The Longines manufacture line also allowed faster technological research and advances in every stage, perfecting the Longines complications year after year with every new development in watchmaking technology. The Longines’ manufacturing philosophy became the driving force behind the watch, which has since been awarded with 10 Grand Prix in many international exhibitions in Europe.
Shreve is an authorized dealer for Longines.
Image: Longines Primaluna Watch