Longines, the brand which started in 1832 at Saint-Imier, Switzerland, began its long story of exploration and innovation by manufacturing pocket watches with crown wheel escapements that were common in the Swiss market. Nevertheless, Longines soon separated itself from the rest of the crowd by pioneering the mechanised production of its watches that by then have invaded the shores of foreign lands like the United States. Before the turn of the 20th century, the company has established a solid clientele among professional sports circles. It also conquered world exploration as it equipped the Duke of the Abruzzi, Prince Luigi Amedeo of Savoie, in his Arctic expedition during 1899. By the early 1900’s Longines was winning international competitions like the Grand Prix. In 2012, after a very long list of models and accomplishments, the watch manufacturer launched the Saint-Imier Collection, which gives tribute to the village where its rich history was born.

 

Know more about Longines collections at Shreve & Co. in Post Street, San Francisco. 

 

 

Reference: http://www.longines.com/brand/history/21#year-2012

Longines brand has been enjoying an outstanding reputation in manufacturing notable clocks and watches since 1832. It is known by its winged hourglass logo, symbolizing years of technical expertise in Swiss watchmaking. Being a member of Swatch Group Ltd, the world’s leading manufacturer of horological products, Longines became famous for the elegant design and distinctive performance of its timepieces, thanks to expertise acquired from its long years of experience. The brand is also widely known in the world of sports as trustworthy timekeeper and a multi-awarded watchmaker in prominent world exhibitions. Longines collections are composed of timepieces bearing a timeless sophistication inspired by the historical designs and technical breakthroughs of the company. Elegance, Swiss Watchmaking Tradition, and Sport are the strong pillars of Longines, which the company upholds especially at the face of this generation's demand for style and technology. These collections are found, today, in over 130 countries around the world. Enjoy your Longines timepiece from the brand's various collections. Simply drop by Shreve & Co. in Portland, Oregon  – an authorized dealer of Longines.

 

 

References: http://www.longines.com/brand/company-profile/longines

http://www.longines.com/brand/company-profile/collections

Few men dare to conquer the allure and challenges of the deep oceans and open seas, and few brands accompany them in their underwater adventures. Longines is one such brand. Designer and maker of diving watches “par excellence”, Longines provides deep see divers with state-of-the-art and trustworthy implements for their dangerous, enriching and thrilling conquests in the water world deep down under. Longines’ Hydroconquest series are sturdy, well-studied designs of sports watches made especially to suit the needs and preferences of professional divers and enthusiasts. The Hyrdoconquest is water-resistant up tp 300 meters and has a stainless steel case sporting a unidirectional rotating bezel, and screw-in crown and case back. It runs on a self-winding mechanical chronograph with a 48 hour reserve. There is also a 6-hour and 12-hour counter on the scratch-resistant, crystal-protected dial. Even basing only on its barest essentials, Hydroconquest is a true tribute to the complex field of diving and ocean exploration.  Find your Hydroconquest watch at Longines’s authorized dealer, Shreve and Co. Jewelers, in Portland, Oregon.

 

 

Reference: http://www.longines.com/watches/longines-hydroconquest/L3.644.4.96.6

Some of the first timers to be used in the modern Olympics in 1892 was provided by Longines. It was also the first to use and provide automatic timekeeping for the Federal Gymnastics at Basel in 1912. This was the first dances of Longines with the sports world. And the relationship since then became close and special. Under its belt is 31 Tour de France’s, 14 Olympics, the patronage of Amelia Earhart, qualification and certification of the 1927 crossing of the Atlantic by Charles Lindbergh himself and many more. In American sports, Longines has provided timekeeping services for the Yankee Stadium and Los Angeles Lakers. Longines is no stranger to rewards as well earning ten Grand Prix at international exhibitions up to the Barcelona Exhibition of 1929. Longines thus is no stranger to greatness. In fact, Longines connects these human feats from generation to generation with their timeless releases. With colored heritage and experience, the Longines brand gives every wrist wearer a link to all those sporting and aviation greats. For Longines chronographs, visit Shreve & Co.–authorized dealer for Longines. 

 

 

Reference: http://en.wikipedia.org/wiki/Longines#Longines_in_sport

When you wear a Longines, you wear a long history of watchmaking perfection that started with its quality crown-wheel escapement in the 1830s to its excellent mechanical calibers in sports watches of today. The St. Imier, Switzerland-based luxury watchmaker has been manufacturing elegant timepieces for 180 years now, building a reputation as one of the world’s leading horological experts. Its winged hourglass logo is seen in 130 countries, a trademark for excellent reliability in world sports timekeeping and international competitions. Founder Auguste Agassiz started perfecting his watchmaking craft in 1832 along the traditional Swiss practice of performing different watchmaking stages in various houses before assembling the pieces together and sold to trading houses. It was his nephew, Ernest Francillon, who put together the stages in one roof, constructing an expansive factory dubbed as “the Longines.”  The name stuck and became the brand behind quality timepieces that were made using high-grade machines, with each manufacture stage tied together in one seamless precision assembly. The Longines manufacture line also allowed faster technological research and advances in every stage, perfecting the Longines complications year after year with every new development in watchmaking technology. The Longines’ manufacturing philosophy became the driving force behind the watch, which has since been awarded with 10 Grand Prix in many international exhibitions in Europe.

 

Shreve is an authorized dealer for Longines.

 

 

Image: Longines Primaluna Watch

References: http://www.longines.com/brand/company-profile/longines

http://en.wikipedia.org/wiki/Longines