Friday, October 31, 2014

The Watch with an attitude

Posted by Shreve & Co. at 11:00:00 AM in Bell & Ross (19)

It looks more like an aviation instrument than something you wear around your wrist. Bell & Ross, the French watch signature, takes its inspiration from classic aviation instruments of box casings and big, bold dials. It's a contrarian take, something that goes against the trendy round case of luxury timepieces. But Bell & Ross packs in a nostalgic look. It's unabashedly direct: the dials tell time and the casing protects the mechanism. For people with an aversion towards herd-mentality fashion trends, Bell & Ross offers a reprieve. You have a wide array of “plane instruments” that celebrate novelty and the confidence to stand out. If the Swiss has their precision engineering, the Italians their design, and the Japanese their efficiency, this French got an attitude.
Bell & Ross is available at Shreve & Co. on Post Street, San Francisco.

Friday, September 26, 2014

Watch styles

Posted by Shreve & Co. at 1:00:00 AM in Bell & Ross (19)

Aside from price and features, watches can be classified by style. Preferably, you should have all three styles to match the occasion. Dress or classic watches are used for everyday corporate attire. They’re in gold or silver with plain and thin casing. They project sophistication and neatness. Then there are the designer watches, which you wear during formal evenings or equally sophisticated social gatherings. Their purpose is to project your wealth. Lastly, there are the sports watches. Bulky, rugged, and full of functions, they run the gamut of critical instruments to fancy toys for the big boys. They can also feature eccentric designs like Bell & Ross' squarish appeal. The two most popular genres for sports watches are pilot and diver.
Bell & Ross is available at Shreve & Co. in Portland, Oregon.

Thursday, August 14, 2014

The Round Bell & Ross

Posted by Shreve & Co. at 9:42:04 PM in Bell & Ross (19)

Mention Bell & Ross and the first thing that comes to your mind: square watches. The signature is known to mimic vintage WWII airplane instruments, those square altimeters and compass found in early plane designs. But Bell & Ross has a few surprises up its sleeves, notably, two round style watches. These designs are limited editions, a round among a sea of squares. The Bell & Ross BRWW2 model features a high-quality polished pink gold round case and un-bordered subdials to give it an elegant soft touch. Only 99 pieces are made worldwide. Similarly, the Bell & Ross BR126 Flyback features an orange themed central seconds and minutes dials to highlight the chronograph movement, and an orange canvas strap. The watch has a sloped flange ring around the hands for better visual and bold appearance.
Bell & Ross is available at Shreve & Co. on Post Street, San Francisco.

Friday, July 11, 2014

The Age of Glory

Posted by Shreve & Co. at 3:00:00 AM in Bell & Ross (19)

Bell & Ross watches can be eccentric, yet they appeal to a man of style. The BR 03 encased in vintage Bell & Ross signature, the square aviation instrument, is a genuine timepiece for aviation professionals. Its style is drawn from aviation history, the vintage casing and brown, stitched leather strap adding a touch of elegance to the watch. The big, bold Arabic numerals and almost barren display except for the regular dials reflect an age of flight when men and women would dare the physical limitations of flying. It is the age that celebrated the first flights—the first to cross the Atlantic, the first to cross the English Channel, the first to fly nonstop—such glory is encapsulated in this Bell & Ross model.
Bell & Ross is available at Shreve & Co. in Portland, Oregon.

Friday, May 30, 2014

French style

Posted by Shreve & Co. at 9:00:00 AM in Bell & Ross (19)

Swiss watches are known for precision engineering, Japanese watches for quartz and Italian watches are popular for their stylish flair. What about French watches? Bell & Ross, the French watchmaker, may give us a clue. Its aviation measuring instrument-inspired line of watches features an unusual box casing that runs against the norm of sleek, graceful and elegant round casings common to luxury watches. The Bell & Ross is straightforward functional—as a plane’s instrument, its inspiration, must be—and unembarrassed by the idea it’s not subscribing to industry trends. Yet this same eccentricity attracts Bell & Ross fans, celebrating uniqueness and the confidence to be different. It’s French and it has little regard for what the world thinks of style. To a French, style itself is Francois.
Bell & Ross is available at Shreve & Co. in Portland, Oregon.

Friday, April 25, 2014

Be Square, Be Stylish

Posted by Shreve & Co. at 9:24:40 AM in Bell & Ross (19)

Sometimes a simple but eccentric watch reflects more elegance and style. Like Bell & Ross, which puts the “square” into a mostly round-oriented watch industry. Its signature design mirrors a dashboard dial of an aircraft. Basic and straightforward, yet the style provokes a second look and in the wrists of a man in neat casual wear, these square watches project a unique and chic flair. The square designs can be modest and unassuming like the Bell & Ross Phantom Aviation Black Dial. The whole theme is set in monochromatic black. Or the design can be more complex like the Bell & Ross Golden Heritage featuring two mini dials and a cornucopia of swinging hands. The watch model is also set in a light brown leather strap that gives it an elegant touch.
Bell & Ross is available at Shreve & Co. in Palo Alto, California.

Friday, March 14, 2014

Do fewer people wear watch now?

Posted by Shreve & Co. at 5:00:00 AM in Bell & Ross (19)

Check in your circle of friends who wear a watch and most likely you’ll notice only a handful do. The advent of smartphones and tablets make little room to actually need a watch these days, when you can simply check the time (and more aside) using your mobile. This trend leads some observers to claim watches are on the demise. They’re right and wrong. Fewer people do wear watch today, but those who do, often, are wearing fashionable brands. In short, generic watches are on the way out; but for “cool” and luxury watch brands, people wear them as a fashion statement or social status. Brands like Bell & Ross, a creative take on a cockpit instrument, are valued for their signature and the extra ego they give to one’s self-esteem. 
Bell & Ross is available at Shreve & Co. in Post Street, San Francisco.

Friday, January 31, 2014

Vintage watches

Posted by Shreve & Co. at 9:57:07 AM in Bell & Ross (19)

Are you craving for unique fashion without really having to look out-of-this world like Lady Gaga or Ceelo Green? To be a rare kind, you need not look very futuristic like you came from another planet. You can probably warp back in time rather than conform to what's hot and trendy. Try vintage. You'll be surprised that some fashion trends in the past never really get outdated. In fact, like history, fashion tend to repeat itself. Retro clothes, for instance, remain popular--especially among those who love to explore the styles and cultures of another time or those who simply want to standout. To complete your vintage look, you will also need vintage-style accessories. You don't have to look for the dusty pieces sold in antique store. Bell & Ross has a cool collection of vintage watches. Though the watches are predominantly masculine, they have watches for women too. Bell & Ross watches are mostly designed for pilots, astronauts and divers. But who cares in the name of rarity?
Bell & Ross is available in Shreve & Co. at Post Street, San Francisco.

Friday, December 27, 2013

The Blackbird Flyback Appeal

Posted by Shreve & Co. at 2:59:35 AM in Bell & Ross (19)

The BR 126 Blackbird Flyback watch by Bell & Ross is a historic timepiece, particularly for chronograph aficionados who love the aviation theme of the 21-year old watchmaking company from Switzerland. The white and black dial of the BR 126 retains the compact, multi-functional professional watch appeal that is often ascribed to Bell & Ross pieces.  An aperture at four-thirty indicates the date, a central seconds subdial sits at three o’clock, and opposite it at nine o’clock is a 24-hour indicator that separates AM and PM, for more convenient time-telling. At the central bottom part of the watch is the feature which gave it the name – the flyback function. A chronograph module movement on base Swiss ETA 2892, produced by Dubois Depraz, nestles underneath the complicated dial. With an orange bracelet and matching accents on the dial, the Bell and Ross Blackbird Flyback is classic with a dash of unconventional sophistication.
Find it at Shreve & Co in San Francisco, California – authorized retailer for Bell and Ross.

Friday, November 15, 2013

The Creative Heritage Never Dies

Posted by Shreve & Co. at 12:13:37 PM in Bell & Ross (19)

The 1960s was an era of creativity and groundbreaking work, which saw the creation of the famous Mystère-Falcon 20 by Dassault, arguably the best business jet in its period. Bell and Ross, the French watch company with a heritage and identity closely tied to aviation, pays a special homage to the 60’s with its new Vintage Collection BR 126 Sport Heritage watch. The 41mm polished steel case emulates the fashion of that time with its oversized numerals and index indicators, black bezel with 60 minute gradation, as well as sand-colored hands with photoluminescent coating. The self-winding mechanical movement supports the watch’s multiple functions including hours, minutes, seconds, date, and 30-minute and 60-second counters. The rubber-strapped (or steel bracelet) timepiece is protected by anti-reflective sapphire crystal and 100m water resistance. Let the good old times inspire you for greater creativity ahead.
Find the BR 126 Sport Heritage and other Bell and Ross watches at Shreve & Co. in Portland, Oregon. 

Saturday, October 12, 2013

A Fresh Aviation Experience

Posted by Shreve & Co. at 3:11:21 AM in Bell & Ross (19)

Bell & Ross is the premiere French watch company founded in 1992 and headquartered at 350 rue Saint-Honoré in Paris, France.  The brand’s first watches had been designed by the founders themselves, Belamich and Rosillo. Bruno Belamich, passionate in his craft as a designer, and Carlos Rosillo, an enterprising businessman, first partnered to create a line of professional watches for airplane pilots, astronauts and even divers. The brand’s flagship models are uniquely designed to replicate an aircraft’s cockpit instruments. In line with the company’s differentiating theme, Bell & Ross instruments offer special features such as hydraulic fluid in certain models that counteract the effects of external pressures, as well as clear visual indicators like the ones found in aircraft panels.
Find your next specialized aviation timepiece from Bell & Ross at Shreve & Co. on Post Street in San Francisco, trusted retailer of designer watch brands such as Bell & Ross.

Saturday, August 31, 2013

Same Old Brand New Marvel

Posted by Shreve & Co. at 2:37:32 PM in Bell & Ross (19)

Bell and Ross veers away from its iconic boxy-case design for its BR 126 Sport watch, but not from its emblematic Vintage appeal. The brand’s first watches were designed by Belamich and Rosillo – yes, that’s your Mr. Bell and Mr. Ross – and were launched in 1992. These earliest models bore the shape and semblance of cockpit instruments that became an integral part of the Bell and Ross design that initially catered to serious diving and aviation professionals. Through the years, the company continues to expand its reaches to sports enthusiasts, which led to its circular case vintage models such as BR126 Sport. While the timepiece has a sophisticated and every-day-wear friendly design, it no less upholds the four design principles of Bell and Ross, that is optimal water resistance, unquestionably precise Swiss mechanical movement, specialized functions, and clear visual indicators. Check out the new face of a trusted name. 
Find Bell and Ross at Shreve & Co. in Portland, Oregon – authorized dealer for Bell and Ross.

Sunday, July 28, 2013

Versatile Functionality

Posted by Shreve & Co. at 12:44:43 PM in Bell & Ross (19)

The Bell and Ross 126 Sports Watch is by far one of the most significant timepieces by the company.  The importance of the timepiece is derived not only from its high performance and total reliability as a sports chronograph with useful multi-functionality but also because of the wider breadth of versatility that the piece started for Bell & Ross. For those watch aficionados who prefer conventional fine horology over devices inspired by aeronautics and armed forces, this sports watch is a perfect choice over the Bell & Ross signature square flying-gaugelike appearance. The Sports watch is powered by an ETA 2894 automatic chronograph movement that is viewable through the clear caseback of the watch. The classy black dial holds two chronograph subdials and a calendar aperture between the fifth and fourth hours. The polished steel case complements well with the flat bezel and dial, giving the watch a vintage yet versatile feel. In general, the sports watch is a fine piece of durable instrument that is perfect for rugged and everyday wear.
Find Bell & Ross at Shreve & Co. on Post Street in San Francisco – authorized dealer for Bell & Ross.

Saturday, June 15, 2013

Minding the Essentials

Posted by Shreve & Co. at 12:17:53 PM in Bell & Ross (19)

Excessive temperatures, violent accelerations, and dangerous pressures – these are only some of the conditions pilots, astronauts, bomb-disposal experts and divers have to endure. The French watch manufacturer, Bell & Ross, specializes in building functional chronographs for professionals who work in this kind of extreme environment. Having been in partnership with the most seasoned experts in these fields, the watchmaker designs its pieces with utilitarianism and stiff standards for precision and durability. When accurate timing and reliable chronographs draw the line between life and death, the essentials can never be compromised by the superfluous. That is the essence of every Bell and Ross timepiece. The company works with a team of diverse expertise and experience, such as professional wearers, designers, master watchmakers, and engineers, to ensure that every piece perfectly matches the needs of the wearers. For real timekeeping requirements, nobody handles them better than Bell and Ross.
Check out their latest models at Shreve & Co. in Portland, Oregon - authorized dealer for Bell and Ross.

Saturday, May 04, 2013

Reigning in the Water World

Posted by Shreve & Co. at 1:31:34 PM in Bell & Ross (19)


Way back, makers had to protect their watches from magnetic fields. Later, when wristwatches took over the world of sports, they also had to be shielded from other things. These were how watch features were developed gradually. When divers started taking wristwatches underwater, the pieces just had to become water-resistant. Bell & Ross’ Marine Collection watches do not only resist, but thrive underwater. These marine watches are especially designed and crafted to perform in top-notch condition even at 1,000 meters under the surface of the water. The satin-brushed steel case is held secure by black rubber straps, and contains screw-in crowns and decompression valve. The numerals, index and hands displayed on the dial are also covered with photo-luminescent coating for easy reading in the dark recesses of the sea. These are the perfect gadgets to buy for professional diving and other water-related extreme sport.
Check out Bell and Ross at Shreve & Co. in Palo Alto.

Sunday, March 24, 2013

The Ultimate Tribute to the Adventures of Aviation

Posted by Shreve & Co. at 5:50:11 AM in Bell & Ross (19)


The two men who started the Bell & Ross watch company were a tandem of a French-Swiss designer Bruno Belamich and a visionary businessman named Carlos Rosillo. No, they are not exactly Mr. Bell and Mr. Ross, but you can easily guess where the brand's label came from. Launched by its founders in 1992, the Bell & Ross watches first sported cockpit-inspired dials, and ran on special movements produced by an external manufacturer established by German pilot and flight instructor Helmut Sinn. Needless to say, aviation is an occupation that is close to the company's heart. Its famous vintage collection of classic steel watches glorifies the era of early bi-planes and man's first attempts to conquer the skies. The more contemporary Aviation Collection picks up where the more classic pieces left off. Aviation heavy duty watches come in sleek satin-brushed steel case and rubber straps. The square cockpit design remains the distinctive signature of the brand. Whether you are a professional pilot or a flying aficionado still dreaming of childhood aeroplanes, here's a watch that will surely impress you. Bell & Ross vintage and aviation watches are available at Shreve & Co. at Post Street, San Francisco.

Wednesday, February 13, 2013

No-nonsense Air Worthiness

Posted by Shreve & Co. at 11:47:31 PM in Bell & Ross (19)


For Bell and Ross, time flies – literally. Aviation’s partner watchmaker, Bell and Ross’ ambition to be involved in the world’s dangerous air exploits started when its team of designers collaborated with aircraft control specialists to come up with watches suited for professional use. Today, Ball and Ross watches are used by austronauts, pilots, divers and bomb-disposal experts as part of their official gear.  Until now, the watchmaker studies real-life circumstances and challenges with the men who fly and operate in official missions in order to come up with the best timepieces to ally them in their maneuvers in the air. A big team of skilled designers, engineers and watchmakers come together at Bell and Ross to create highly functional watches whose essentials are never compromised by the superfluous. This commitment to functionality endears the brand to aviation and other demanding fields of expertise. The most utilitarian watches from Bell and Ross are available at Shreve & Co. Jewelers in Palo Alto – authorized dealer of precious brands like Bell and Ross.

Saturday, January 05, 2013

Ode to Durability, Precision and Class

Posted by Shreve & Co. at 12:00:00 AM in Bell & Ross (19)


Armed with aircraft grade visual indicators, highly précised Swiss movements, and optimal water resistance, Bell & Ross watches have been in demand since launched in 1992. Bell & Ross prides itself with the special functions for specific tasks. The BR Instrument was made to mimic the shape of a cockpit instrument of an aircraft. BR02’s cater to diving professionals. It is 1000 meters submersible and is fitted with clear dials for safety. One special feature that stands out is Hydromax—contains hydraulic fluids to offset effects of outside pressures. There are three collections available; the Vintage, Aviation, and the Marine. The name gives out the concept of these collections as Vintage watches are odes to military watches back in World War I & II, Aviation watches are for pilots and can withstand high altitude, and the Marine collection are for profession divers and seafarers. This variety of designs gives anyone a chance to find a watch that speaks to them and can represent them well to the world. For durable watches with classic charm, visit Shreve & Co. – authorized dealer for Bell & Ross.

Monday, September 03, 2012

Hardworking timepiece

Posted by Shreve & Co. at 12:00:00 AM in Bell & Ross (19)

Limited Edition Bell & Ross BR 01-92 Compass Watch

Bell & Ross is flying high as it is diving deep. Inspired by an aircraft’s cockpit instrument and relied upon by divers for its pressure-resistant feature, Bell & Ross evolved into a timepiece for seriously solid watches that can stand environment pressure in aviation, military and marine uses. Bell & Ross was first issued in 1992. It would soon enjoy solid admirers among divers for its ability to withstand 1,000 meters of dive pressure, with special models like the Hydromax that “swims” in special fluid to counter the external pressure. Essentially, Bell & Ross follows four principles in quality watchmaking that ensure its myriad collections of timepieces live up to the name. First, the brand may be French, but it has Swiss precision technology at the core. Each part is engineered to work in sync with the rest in the most adverse environment. Second, it can handle water pressure at great depths. Third, the controls and features are designed for optimum visual even in difficult situations, such as when deep-diving or at high altitudes. Fourth, each Bell & Ross enjoys specific features for users with specific needs as pilots and divers have different timekeeping uses, and not the least, persons who demand their watch to work hard with them in extraordinary or everyday situations.

Shreve is an authorized dealer for Bell & Ross.

Limited Edition Bell & Ross BR 01-92 Compass Watch