Sunday, January 13, 2013

The Genius of Jaeger-LeCoultre

Posted by Shreve & Co. at 12:00:00 AM in Jaeger Lecoultre (30)


Jaeger-LeCoultre is known to produce some of the best watches in the world. But little do know that this high-end luxury watch and clock maker has also manufactured movements and parts for other prominent watch companies in Switzerland. The founding of Jaeger-LeCoultre rested on the shoulders of a thirty-year-old man named Antoine LeCoultre, son of Vallee de Joux watchmaker Jacques LeCoultre. He followed his father’s footsteps and he not only proved to be a gifted watchmaker but also as a brilliant inventor. Antoine LeCoultre revolutionized the whole industry in 1844 by inventing the millionometer, a device that calculates up to one thousandths of a millimeter accurately. Because of such invention, time keeping was vastly improved. This measurement enabled the metric system to be the universal standard in watch-making. The merger with Edmond Jaeger, the exclusive supplier of watch movements for Cartier, proved fruitful with more technological advances that follow. One innovation that was prompted was a case made from stainless steel. It was also Jaeger-LeCoultre that created the world’s smallest mechanical movement which weighs less than a gram. Owning a Jaeger-LeCoultre is no shame at all. In fact it is a privilege. Whether you own a piece in the Master Control series or the most popular Reverso, you have become a part of a storied brand with traditions that blossomed from genius. For Jaeger Lecoultre timepieces, visit Shreve & Co. – authorized dealer for Jaeger Lecoultre.

Written by Shreve & Co. at 12:00:00 AM in Jaeger Lecoultre (30) | Comments (0)


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