Friday, October 04, 2013

The Oval – Never Been as Beautiful

Posted by Shreve & Co. at 12:01:09 PM in Parmigiani Fleurier (29)

The Oval, sometimes called an Ellipse, symbolizes the Cosmic Egg. It has been believed to represent the ascent and descent, involution and evolution. Ovals are strong symbols of immortality, symbolism still used today by Easter eggs and things Oval. In fact, in days gone by the egg, due to its shape, was a symbol of the earth. Thanks to its obvious association with the beginning of life, it has also been the basis of many ancient creation stories. It has been a symbol of fertility, rebirth and the cycle of life. These latter symbols are so close to what Springtime is all about that it’s no wonder it’s been an important part of Spring celebrations since pre-Christian times. Keeping in mind the symbolism, aside from its beauty, Parmigiani Fleurier, offers the brand’s first and newest oval line, that features numerous different models, but all share the same unique elliptical middle part. Michael Parmigiani and his team conducted extensive research in order to achieve the perfect oval shape in terms of proportional harmony and ergonomics. Although the shape is traditionally feminine, the team has successfully created a perfectly gender-balanced collection, obtaining a magnificent harmony of styles and self-assured elegance. 
Come see it at Shreve & Co. in Palo Alto.

Written by Shreve & Co. at 12:01:09 PM in Parmigiani Fleurier (29) | Comments (0)


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