Saturday, October 12, 2013
One of the most distinctive elements of a Panerai watch is its dial, the brand’s elegant expression of functional simplicity. The Italian watch company established at Florence, Italy in 1860 manufactures its Swiss movements in Switzerland while maintaining headquarters in its birthplace Florence. As a result, Panerai timepieces are crafted with Swiss expertise and designed with Italian sophistication. Its emblematic minimalistic dial design has remained substantially constant and unfazed since Panerai’s inception in 1938. The decision to keep an essential part of a timepiece unchanged could have meant obsolescence, but to Panerai it became an identity. Today, Panerai is among the most recognizable names in the industry as it continues to present the ever changing face of time in constantly good form.
Check out Panerai at Shreve & Co. on Post Street in San Francisco – authorized retailer for Panerai.