Friday, December 20, 2013
The Swiss luxury watch brand Baume & Mercier has a long story and heritage behind it. It predecessor company Frères Baume was established in 1830, in a village called Les Bois of the Swiss Jura regions. The brand swiftly rose to high ranks as a major watch company, as founding brothers Louis-Victor and Joseph-Célestin Baume ensured the brand accepted only perfection and manufactured only watches of the highest quality. Since its founding, the watch brand’s aim has been to make high-quality traditional watches that are enhanced by the breakthrough technologies of the age. Baume was already recognized as a worldwide name with presence in Switzerland, United States, Africa, Australia and Asia before the 1870s, winning for itself 10 Grand Prix Awards and 7 medals. After the First World War, Frères Baume became Baume et Mercier (now Baume & Mercier), and very soon afterwards was awarded the Geneva Hallmark, which is the highest token of watchmaking craftsmanship.
Discover more of Baume & Mercier’s heritage of excellence at authorized retailer Shreve & Co. in San Francisco.