When you attach your name to a brand, it’s either you are full of yourself or you are really on to something. And for a long time, the latter was a feeling for David Yurman; having had lived a bohemian lifestyle in an artist colony in Big Sur. But for decades, this feeling of being ‘on to something’ has proved to be not to be just “on to anything”, David Yurman was actually on his way to greatness. Through those decades up to this day, David Yurman hasn’t just created jewelries and watch collections, he had expanded his line to his signature fragrance and eyewear collection. Having his signature cable bracelet at the forefront, David has marched in the luxury jewelry market and proved himself to be a creator of noteworthy items. His iconic cable bracelet paid homage to the traditional status symbols of the Iron Age. These were worn by people of note throughout Europe during these times. “It’s actually a helix. The pattern is in our DNA, in nautilus shells, and you can see it swirling in the galaxies, too.” David Yurman explains. This signature design is usually made of silver and gold and made to be open-ended. Buying in the luxury industry with his pedigree as an artist, David Yurman has made a name for himself to the tune of being a celebrated maker of luxury items with many imitators. But none can match the ingenuity, craftsmanship and authenticity of the name: David Yurman. For more of David Yurman, visit Shreve & Co. – authorized dealer for David Yurman. 

 

 

References: http://www.travelandleisure.com/articles/david-yurmans-classic-cable-bracelet

http://en.wikipedia.org/wiki/David_Yurman