Sunday, November 11, 2012
“She is an ‘established lady’. Well-educated, yet embracing traditional values, the typical Wellendorff wearer’s family is important to her. She has a sure instinct for things that are special and values quality, yet has no need to prove anything to anyone but herself,” says Claudia Wellendorf about the typical Wellendorf consumer. And for this sophisticated and established lady, Wellendorf has used established methods and sophisticated practices to match the said traits of their typical patron. Before every new season, designers present to the Wellendorf family many preliminary designs for screening. Once screened, they are ‘test driven’ by the Wellendorf women, including Claudio herself, before they make it to the new collection. When deemed worthy of the W symbol with a crown, the expert goldsmiths and designers perfect these pieces and add them to the collection. The 3rd and 4th generation of Wellendorf’s has continued the founder’s, Ernst Alexander Wellendorf, zeal of creating unique and perfectly-crafted fine jewelry founded upon genuine values and a craftsmanship to this day. With more than 118 years of tradition and expertise under Wellendorf’s belt, they have persisted to create pieces that dazzle. This coming 2013, sophisticated and established women around the world can’t wait to be surprised and delighted with new collections. For Wellendorf pieces, visit Shreve & Co. – authorized dealer for Wellendorf.